THE ROLE OF CULTURAL AND VERBAL PROTOTYPES IN STYLISTIC AND DISCURSIVE EVOLUTION OF MEDIA CONCEPT

Orlova Olga Vyacheslavovna

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The article, upon example of such conceptual dominants of the modern media discourse as crisis, glamour, oil, analyzes the role of verbal and cultural prototypes in the stylistic and discursive formation and development of media concepts. It is proved that force of world modeling potential of the media concept is caused by power of the information-interpretative impulses, broadcast its verbal and mental prototypes.

Keywords: media concept, cultural and verbal prototypes, life cycle, world modeling potential

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Issue: 3, 2011

Series of issue: Issue 4

Rubric: Communicative Style of the Text

Pages: 59 — 64

Downloads: 1273