POLYCULTURAL EDUCATION IN THE SYSTEM OF LANGUAGE TRAINING OF ADVERTISING SPECIALISTS
In this article the author analyzes the topical problem of language polycultural education of advertising specialists in the linguistic university. The author offers the technology of teaching a foreign language to students of the advertising faculty, thus proving that study of advertising cannot be separated from study of national-cultural specificity and linguistic realities.
Keywords: language polycultural education, an individual’s cultural identity, national-cultural specificity, advertising communication, advertising localization
Issue: 5, 2012
Pages: 65 — 68
Downloads: 1164