LANGUAGE OBJECTIVIZATION OF BUSINESS CONCEPT IN RUSSIAN AND ENGLISH LINGUOCULTURES (ON THE BASIS OF THE ASSOCIATIVE EXPERIMENT)
The article is devoted to verbalization of business concept in Russian and English languages in comparative aspect. The method for research is chain associative experiment. The article provides theoretical relevance and reasons to use associative experiments. The reviewed language material is a result of two associative experiments. The authors made an attempt of construction and further interpretation of the associative layer of business concept, which was verbalized by the linguistic means of the Russian and English languages. As a result, were constructed two associative fields of the concept, that enabled to identify the common cultural and specific national features.
Keywords: concept, associative experiment, concept construction, concept model, interpretation of experimental data
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Issue: 3, 2016
Series of issue: Issue 3
Rubric: ACTUAL PROBLEMS OF COGNITIVE-DISCURSIVE LINGUISTICS
Pages: 53 — 58
Downloads: 1211