NATIONAL STYLE AND MEDIA VARIATION OF A LANGUAGE
DOI: 10.23951/1609-624X-2018-4-26-31
The so-called epoch of the Internet, which has replaced the epoch of book, change dramatically the Russian literary language. That is to say, the language of media obtained the leading position amongst other language variations. The language of media is becoming a model language of the society and reflecting the current language practice. The media language represents the city linguistic norms and is focused on modernization (literary linguistic norms, in particular). This article is to set the hypotheses that there are two main form of the national modern literary language, existing in the modern information society. They are: 1) the elite literary language; 2) the mass literary language (and its implementation in the media as an option, which we mean “media language”). In mass-media communication, focused on mass media mind, literary standards are on the periphery of media content. Standard standards are superseded by norms of media communication, which draw their resources from the mass language of the whole society and themselves form this mass language. The present hypothesis is based on three fundamental principles: 1) the change of social status of modern media; 2) the definition of mass media language as common national language; 3) the concept of mediatization, which we develop in correlation to mass media language. This article concludes that traditional language norms are challenged by new technologies and are not relevant to speaking practice of mass media.
Keywords: media communication, media variation of the language, media norm, media mind, national language
References:
1. Mironov V. V. Zhurnalisty formiruyut tsennostnoye pole auditorii [Journalists create the values for the audience]. MediaTrendy - MediaTrend, 2012, vol. 1, p. 2 (in Russian).
2. Solganik G. Ya. O zakonomernostyakh razvitiya yazyka gazety v XX veke [On the laws of the newspaper language evolvement in the XX century]. Vestnik Moskovskogo universiteta. Ser. 10, Zhurnalistika - The Moscow University Bulletin. Series Journalism, 2002, vol. 2. pp. 39–53 (in Russian).
3. Kondakov I. V. Kul’turologiya: Istoriya kul’tury Rossii [Cultural studies: cultural history of Russia]. Moscow, Omega-L: Vysshaya shkola Publ., 2003. 616 p. (in Russian).
4. Volodina M. N. Yazyk massovoy kommunikatsii kak osnovnoye sredstvo informatsionnogo vozdeystviya na obshchestvennoye soznaniye [Language of mass communication as the main way of information influence on public consciousness]. Yazyk SMI kak ob”ekt mezhdistsiplinarnogo issledovaniya [The language of mass media as an object of interdisciplinary research]. Moscow, Moscow State University Publ., 2003. 458 р. (in Russian).
5. Kirillova N. B. Mediakul’tura: ot moderna k postmodernu [Media culture: from the modern to the postmodern]. Moscow, Moscow State University Publ., 2006. 448 р. (in Russian).
6. Ageeva R. M. Mediatizatsiya pamyati: memuarnye svidetel’stva v blogakh i sotsial’nykh setyakh [Mediatization of memory: memoirs and testimonies in blogs and social networks]. Vestnik Tomskogo gosudarstvennogo universiteta – Tomsk State University Journal, 2012, no. 363, рр. 68–74 (in Russian).
7. Voynova E. A. Mediatizatsiya politiki kak fenomen novoy informatsionnoy kul’tury. Dis. kand. filol. nauk [Mediatization of politics as the emergence of a new information culture. Diss. kand. of philol. sci]. Moscow, 2006. 23 р. (in Russian).
8. Luman N. Real’nost’ massmedia. Per. s nem. A. Yu. Antonovskogo [The reality of the mass media. Translation from German by A. Yu. Antonovskiy]. Moscow, Praksis Publ., 2005. 256 р. (in Russian).
9. Sheygal E. I. Semiotika politicheskogo diskursa [Semiotics of political discourse]. Moscow, Gnozis Publ., 2004. 326 р. (in Russian).
10. Klushina N. I. Mediakul’tura i eye rol’ v razvitii sovremennogo informatsionnogo obshchestva [Mediaculture and its role in developing of modern information society]. Aktual’nye problemy stilistiki – Аctual Problems of Stylistics, 2016, no. 2, рр. 50–54 (in Russian).
11. Matison D. Mediadiskurs. Analiz mediatekstov [The media discourse. The analysis of media texts]. Kharkov, Gumanitarnyy tsentr Publ., 2013. 264 р. (in Russian).
( 416.88 kB ) 
( 409.23 kB )
Issue: 4, 2018
Series of issue: Issue 4
Rubric: ACTUAL ISSUES OF RUSSIAN STUDIES
Pages: 26 — 31
Downloads: 1469