IMAGE COMPONENTS CORRELATION OF THE CONCEPT TRADITION AND ANTICONCEPT FASHION
DOI: 10.23951/1609-624X-2018-8-14-20
The article deals with the problem of «concept» and «anticoncept» relations by the example of concepts TRADITION and FASHION in the English world picture. Concept and anticoncept are interrelated and interconnected. The relations between them and a metaconcept domain are similar to those of hyponyms and a hyperonym but not absolutely identical. Therefore, concept and anticoncept relations shouldn’t be described in terms of antonymy, because these two mental representations are not simply contrasted to each other. They have integrative and distinctive features that can be restored by different means, including association experiment. A study of association links can help in modeling the structure of the concept. The resulting verbal associations reflect the conceptual signs of the concepts TRADITION and FASHION, indicate a deep rootedness in the consciousness of the English cultural stereotypes which are a figurative representation of what is traditional and what is fashionable. The full spectrum of obtained associations allows to speak about the specifics of the conceptual connections in the consciousness of English-speakers. On the basis of the association experiment data analysis, it is proposed to treat concepts TRADITION and FASHION as concept and anticoncept correspondingly and to determine them as interrelated and interconnected oppositions included in the same metaconcept domain VALUES and forming its poles.
Keywords: concept, anticoncept, metaconcept, moral values, association experiment
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Issue: 8, 2018
Series of issue: Issue 3
Rubric: COGNITIVE-DISCOURSIVE LINGUISTICS AND CULTURAL LINGUISTICS
Pages: 14 — 20
Downloads: 1167