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1 | Introduction. Modern interdisciplinary research proves the deep psychological motivation of a significant place of animated films in modern culture, and the noticeable displacement of book culture by visual images. Children from an early age begin to watch cartoons, which have a significant influence on the formation of their perception of the world, their vocabulary and thesaurus. They are among the precedent texts presented in the thesaurus of the modern linguistic personality. Aim and objectives. The aim of the research is to reveal the nominations of cartoon characters as a part of the intertextual thesaurus of the linguistic personality. Material and methods. The study of precedent phenomena associated with cartoons, suggests an address to a variety of texts with reproducibility of these language units, to results of associative experiments and to dictionaries. The main material of the article is the data of six associative dictionaries, which represent fragments of the verbal memory reflected in the consciousness of the “average” native speaker. In their totality, they allow to reconstruct a fragment of intertextual thesaurus of the Russian linguistic personality in its dynamics. The contextual analysis enables to confirm the place of precedent phenomena related to cartoons in the associative thesaurus of personality. Results and discussion. The analysis of associative dictionaries shows that the names of cartoon characters for children are not only a significant part of the child’s thesaurus, but also remain relevant in the adult thesaurus, and cartoons, based on literary, in the thesaurus of the modern linguistic personality are more important than the books themselves. The fact that cartoon characters are part of the intertextual thesaurus, which is widely used in speech, is evidenced by numerous examples from the National corpus of the Russian language and works of modern fiction. Conclusion. The data of associative experiments and numerous cases of reference to cartoons as sources of intertextual inclusions convince that the works of this genre of cinema remain in the memory of the linguistic personality for a long time. They give evidence for the fixedness of the names of the characters from the cartoons in the associative-verbal network. Keywords: intertextual thesaurus, precedent names, associative dictionary, associative-verbal network | 987 |