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The Search of Paradigm of Professional Direction of PR-Specialist // Tomsk State Pedagogical University Bulletin. 2002. Issue 4 (32). P. 72-77

The problem of search of paradigm of professional orientation of a PR-specialist is disclosed in the article, as well as the most critical objectives of PR - activity. This article acquaints the reader with the American conception of 4 PR-patterns by J. Grunig and the «classical» European conception of PR-activity. The article expresses the author's opinion on this problem and is of interest from the point of view of PR-self- identification in Russia both in theoretical and practical ways.

Substantial Aspect of Public Relations // Tomsk State Pedagogical University Bulletin. 2004. Issue 2 (39). P. 160-162

This paper discusses a Public Relations substance problem as one of the communicative activity aspects. The author sets up a hypothesis that the PR-activity main point is the invariable trend to construct equitable dialogue between its partners, to make and keep equal conditions for all public discussion participants at PR-sphere of action.