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1 | Modern cognitive-discursive linguistics focuses on the study of discursive personality. Interest in the study of the communicative behavior of a linguistic personality is due to the general turn of modern linguistics to the problem of “language and man”; The focus of linguists is on issues of communicative organization and communicative behavior of native speakers of different types of languages. The article examines the relationship between the communicative behavior of the author’s linguistic personality and its discursive conditioning. The initial parameter in the description of a linguistic personality is a speech work, therefore the linguistic personality of the author in the texts he creates and the discourses reflected in them are examined. Current trends in text research indicate a growing interest in not only the internal structure and linguistic characteristics of texts, but also their social and communicative role. This provides the opportunity for a deeper and more comprehensive understanding of textual material as a means of communication and a product of the linguistic activity of a particular person. In this regard, the study of the author’s linguistic personality in the context of textual manifestations within a certain discourse represents a pressing problem in modern linguistics. Discourse analysis allows you to integrate a wide range of factors, including cognitive, psychological and pragmatic, into the study of linguistic personality. A linguistic personality manifests its belonging to a specific ethnic group, professional field, age and gender identity in discursive practices. Discourse serves as a platform for the manifestation of emotional states, which play a significant role in the organization of communicative interaction. The linguistic personality in the texts he projects uses various communicative strategies, which represent a complex of speech actions taken in order to achieve a certain communicative result. Their implementation is carried out through the use of various communication tactics. A person who participates in discourses of various types and displays specific tendencies in his communicative and speech behavior in them is considered polydiscursive. The author of the texts actively participates in the development of various discourses, and through them specific tendencies of his communicative behavior appear, revealing the unique features of his polydiscursive linguistic personality. Keywords: communicative behavior, linguistic personality of the author, polydiscursive linguistic personality, Vladimir Vladimirovich Mayakovsky | 631 | ||||
2 | Modern cognitive and discursive linguistics are a direction in linguistics that focuses on the study of the mechanisms of linguistic representation of personality. Within the anthropocentric paradigm, linguistic research takes on a new dimension, focusing on the study of various aspects of human activity and perception of the world through a linguistic prism, as well as the ways an individual interacts with the sociocultural environment through language. The main subject of analysis within this topic is the study of how individual personality traits are manifested in language and how language influences the formation and expression of these characteristics. Discourse, in turn, is a specific linguistic work (text), in which various linguistic means are implemented and interact, thereby reflecting the identity of the author and his relationship with the social environment. Discourse analysis allows us to identify exactly how linguistic personality is manifested in various types of texts, be it public speech, literary work, scientific text or letters. The epistolary of Vladimir Mayakovsky is one of the most significant sources for studying not only the literary heritage of the author, but also the mechanisms of his self-presentation in the context of cultural life of the early 20th century. Writing as a genre, traditionally recognized as secondary in relation to the main literary works, in the context of Mayakovsky’s work acts as a fruitful discursive space where both intellectual and emotional aspects of his creative personality are revealed through the author’s self-presentation. In the course of analyzing the multidimensional factors of V. V. Mayakovsky’s self-presentation, a set of tools used by the author to structure interaction with the recipients of his texts and to present his identity within the framework of epistolary discourse is determined. Attention is focused on the study of techniques for representing personality in a certain discourse. A discursive analysis of the epistolary heritage of V. V. Mayakovsky allows us to identify the specifics of the author’s self-presentation, which was determined not only by the personal ambitions and life experience of the poet, but also by the broad context of the sociocultural changes of the era. Keywords: epistolary discourse, epistolary genre, private correspondence, communicative strategy, self-presentation, Vladimir Vladimirovich Mayakovsky | 419 |