PRECEDENT PHENOMENA OF THE SOVIET ERA IN CONTEMPORARY PUBLIC DISCOURSE (THE STUDY OF NATIONAL CORPUS OF THE RUSSIAN LANGUAGE)
DOI: 10.23951/1609-624X-2021-4-15-23
Introduction. The article deals with issues related to the understanding of the signs of Soviet culture in modern journalistic discourse. The features of the functioning of precedent ideologemes and precedent slogans of the Soviet era in the contexts of the National Corpus of the Russian language are analyzed. Ideologemes, introduced into modern journalistic contexts, act as precedent phenomena with reproducibility, super-personal character, axiology, and imagery. The goal is to analyze the specifics of the functioning of precedent phenomena of the Soviet era in modern publicistic discourse. Material and methods. The research is carried out on the basis of the material from the newspaper corpus of the Russian National Corpus. It considers about 260 contexts containing precedent ideologemes of the Soviet people and the working class, about 50 contexts including precedent slogans of the Soviet era. Taking into account the communicative-activity approach, the author analyzes the connotative and significative components of the meaning of precedent phenomena of the Soviet era. On the basis of textual associations included in the associative field of precedent phenomena, the features of their functioning in modern journalistic discourse are revealed, the conceptual, evaluative, figurative layers of their conceptual content are considered. The work used contextlogic, component, semantic and stylistic methods of analysis. Results and discussion. The analysis showed that the precedent phenomena of the Soviet era – ideologemes and slogans – are widely used in modern journalistic discourse. In journalistic contexts, the meaning of precedent ideologemes is being rethought due to the actualization of the evaluative and imaginative layers of their conceptual content. The article reveals the characteristics of the precedent ideologemes of the Soviet people and the working class, referring to both the nuclear and peripheral parts of their associative fields. Connotative semes in the meaning of the considered precedent ideologemes, formed by the context, contribute to the rethinking of their conceptual content. In modern journalism, the semantics of Soviet slogans is being transformed as a consequence of: 1) the actualization of the figurative meaning; 2) semantic devastation; 3) changing the target setting. Conclusion. The precedent phenomena of the Soviet era are used in modern journalistic texts both in a literal sense and in a figurative one, taking into account the rethinking of their semantics as conditioned by the contextual environment that creates connotation. The connotation is formed on the basis of the introduction of the precedent phenomenon into the context, which not only contributes to a change in the expressive-evaluative coloration, but also affects the significative component of the meaning of the precedent unit. At the same time, there is a semantic transformation of precedent phenomena that accumulate culturological information, the actualization of the evaluative and figurative layers of their conceptual content. In general, the precedent phenomena of the Soviet era contribute to the preservation of the style of Soviet journalism in the modern press and remain a significant factor in influencing the addressee, introducing political and ideological attitudes into their consciousness.
Keywords: precedent text, precedent phenomenon, journalistic discourse, text associations, precendent ideologemes, precedent slogans
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Issue: 4, 2021
Series of issue: Issue 4
Rubric: THE RUSSIAN LANGUAGE
Pages: 15 — 23
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