Islamzadeh Kyamalya Faik gyzy TRADITIONAL BEHAVIOUR PATTERNS IN THE PLOTS OF ANIMAL TALES // Tomsk State Pedagogical University Bulletin. 2019. Issue 9 (206). P. 157-163

Introduction. The basis of the article is determination of the specific features of the plots of animal tales in AzeIntroduction. The basis of the article is determination of the specific features of the plots of animal tales in Azerbaijani folklore and their comparative research. Material and methods. The material of the research are the samples written by the research workers of the Folklore Chair of Baku State University and Institute of Folklore of National Academy of Sciences. Their variants in the Russian oral literature are also the basis of the research. The main purpose of the article is to determine the differences between the group of animal tales and other groups, to reveal the typological peculiarities on the basis of the comparison of the similar plots with their analogues in the other peoples’ tales. Results and discussion. The article states that one of the peculiarities that distinguishes animal tales from other groups of tales are animal characters that act as the object and subject of the plot. Animals’ conversation isn’t considered to be a sign of a miracle in such samples. In contrast, animals’ speech is considered to be common. This is considered to be ancient people’s primitive notions that didn’t separate themselves from nature. It is also emphasized in the article that characters’ activity is expressed in dialogues. A character isn’t a principle in such tales, activity is. The article enumerates fundamental distinctions traced between European and Azerbaijani animal tales. The relation of these tales to mythic thinking, totemism and ancient people’s occupation of hunting is revealed from the etymological standpoint. The article contains the comparison of the different peoples’ tales with the same plots; stereotyping of the characters’ behaviour in the same situation is considered to be a phenomenon that takes place regardless of the nationality and is caused by the persons’ physiological identity and psychological factors. Conclusion. The specific additions to the famous Azerbaijani people’s plots are determined on the basis of the comparative research of the concrete tales in the article; their connection with the world outlook, mentality, folklore traditions is proved. It is ascertained that the main peculiarity of the animal tales is the characters’ action expressed by dialogues not by narrative. It is revealed that nomination of the characters gains functionality in the text.

Keywords: animal characters, plot, totem, tale, fable, natural character, social relations, animal epos

Zhilina Tatiana Nikolaevna THEMATIC CLUB OF THE FUNNY AND INVENTIVE PEOPLE AS AN INTERACTIVE METHOD OF FORMING PROFESSIONAL COMPETENCES IN STUDENTS OF HIGHER EDUCATIONAL INSTITUTIONS STUDYING IN THE DIRECTION OF «GEOGRAPHY» // Tomsk State Pedagogical University Bulletin. 2021. Issue 2 (214). P. 31-38

Introduction. Education nowadays is aimed at the establishment and development of a highly intellectual and creative personality with significant professional potential. Achieving this goal requires high qualification of the teacher in the field of the disciplines taught and his mastery of modern methods of organizing educational interaction with students. Aim and objectives. The main aim of the research being done is to analyze the educational potential of the thematic club of the funny and resourceful under the name of «State: economic and geographical position, the properties of a territory, a type of economy» in forming professional competences of students studying in the direction of training Geography 05.03.02 and master students studying in accordance with the master program «Digital technologies in geography», the profile «Geography in general and professional education». Material and methods. This article uses the research data set produced by organizing and holding a thematic KVN at the Department of Geography of NR TSU in the period from 2013 to 2019. We used group discussion, heuristic conversation, brainstorming, practical works and other interactive teaching methods within the course «Social and economic geography» and as part of conducting a thematic KVN. A questioning of bachelors and masters students allowed to determine the educational potential of the event. Results and discussion. Several stages of the event are singled out. During the introductory stage the students are introduced to the theoretical material of the courses, do practical work and prepare for conducting the club of the funy and resourceful when they are given special tasks to fulfill. Holding a thematic KVN includes a presentation of scientific information on characteristics of a state and a project of setting up a company in the territory of the country concerned, which is done by each group of students. The stage also deals with the solution of some situational problems and a scientific, musical and theatrical performance. The final stage of the thematic club is concerned with the analysis of the results obtained where all the participants are offered to answer some questions of a reflexive character. Conclusion. The educational and advanced potential of the thematic club of the funny and resourceful is significant and they are expressed in forming professional competencies in bachelors and masters of the directions concerned. This potential is also characterized by the intensification of the process of acquiring, understanding and creative using of the knowledge obtained to solve practical problems; involvement of all the participants and their active interaction with each other to find solutions to problems; development of personal reflection and self-analysis skills in group work; motivation growth to study a discipline, and formation of a positive attitude to a professional activity. On the basis of the factors mentioned, we can say that a new qualitative level of professional education of master students is achieved. The latter will become geography teachers in the future and will be able to employ modern pedagogical techniques and methods to ensure the quality of an academic and educational process in various educational institutions which is one of the major factors of forming a new generation of teachers and instructors.

Keywords: Interactive learning, thematic club of the funny and inventive people, professional training of geography teachers, the «Geography» direction, social and economic geography, basics of a project activity

Yermolenkina Larisa Ivanovna CONTEXTUAL MODELS OF INTERACTIVE COOPERATION IN DISCURSIVE SPACE OF THE RADIO // Tomsk State Pedagogical University Bulletin. 2016. Issue 11 (176). P. 17-20

This article presents special aspects of discursive organization of the public dialog. Based on the texts of the radio is analyzed cognitive and communicative mechanisms of creating models of communicative cooperation of the author / the journalist / the presenter of entertainment shows and the addressee (the programme member). Interactive dialogical model is analyzed as analogue of all discourse in this synergic and system manifestation. Situational model of communicative interaction is studied from the perspective of frame structure. This demonstrated the specificity of the combination and the correlation of personal experience of the axiologiness and discursive determinations. The explication of axiological zone of the discourse of the radio is in the community of entertainment effect of the communication for contextual models.

Keywords: radio discourse, model of communicative cooperation of the author and the addressee, axiologiness, dialogical frames

Bondarchuk Elena Mikhaylovna POETICS OF CULTURAL MEMORY AND SUBJECT-MATERIAL ONTHOLOGY IN THE NOVEL BY F.M. DOSTOEVSKY “THE BROTHERS KARAMAZOV” // Tomsk State Pedagogical University Bulletin. 2020. Issue 5 (211). P. 142-154

Introduction. The basis of cultural memory are the processes of “rebirth” and “oblivion”, the ratio of which affects the spiritual make-up of each era. However, the action of the mechanism of “cultural memory” acquires special significance in times of social cataclysms. In the artistic thinking of the crisis time, the semantic complex of “cultural memory” primarily implements the function of “ordering the elemental world”, “modeling” its aesthetically relevant “copy” according to the universal principle of the creation myth and its structure. The understanding of the spiritual reality of the crisis time is carried out in synthesized forms that arise as a result of intrageneric and intergenre transformations. This kind of artistic phenomena includes the final novel by F. M. Dostoevsky’s “The Brothers Karamazov”, which reflects the author’s desire to create a universal artistic super-form for a comprehensive embodiment of the worldview. Aim and objectives. To study the subject-material world in the novel “The Brothers Karamazov” from ontological positions and in the context of the poetics of cultural memory. In this regard to identify characteristic features of descriptive parts of the plot, to reveal key spatial images, to differentiate the “subject” and “material” meanings of interior objects. Material and methods. The article explores the features of image of the objective world in the novel “The Brothers Karamazov”, relying on the works by M. M. Bakhtin, S. S. Averintsev, A. P. Chudakov, M. N. Epstein, K. G. Isupov. The subject of study is the interior as one of the aspects of the subject-material world and a number of things-operators in their connection with the problems of cultural memory. The study is carried out on the basis of the structuralsemiotic method. Results and discussion. In Russian literary criticism, the problem of object / subject poetics has not been systematically studied. The tokens “subject” and “thing” are most often used in a generalized sense. The differences in their etymons are given, the composite term “subject-material world” is proposed, which combines different (visual and auditory) versions of the artistic interpretation of reality while preserving the original values, and also includes an approach to the subject and things from the standpoint of spiritual development, the discovery of existential meaning. The subject-material aspect in the poetics of F. M. Dostoevsky is represented in an undeveloped manner. However, in the context of the aspiration of thought F. M. Dostoevsky on the “subject-matter”, “substantial” subject-material world acquires special characteristics. The “stereotyped” descriptions of interiors in the novel “The Brothers Karamazov”, as a technique, creates multiple plot calls and repetitions, which together reveal a metaphysical image of the common space. Interior items, depicted extremely conditionally, at the same time realize the symbolic function of the “things” of messengers. The brevity of descriptions, which in the limit boils down to enumeration, actualizes the early, donarrative forms of the cumulative type in the plot, giving dynamics and eventfulness to the descriptive parts of the plot. In addition, the symbolism of objects of the subject-real world includes the possibility of transforming an object into a thing, which is understood as revealing the eidos, living structure or metaphysical depth of a thing and the inverse movement of a thing into an object, “closing” its existential core, “solidifying” within the external forms of material existence. Conclusion. Thus, the subject-material world in “The Brothers Karamazov”, in particular the interior, given in brief descriptions, listings, references, not only dotted outlines the contours of everyday life of heroes, determines the trajectories of their movements, actions, but also implements the possibility of “entering” into existential meanings, into the space of sacred memory, becoming, by the definition of P. Florensky, a symbol of Eternity created in Time.

Keywords: cultural memory, object, thing, interior, iteration, metaphysics, eidos, descriptive fragments, Dostoevsky, “The Brothers Karamazov”

Mokryy Valeriy Yuryevich, Spitsin Aleksandr Valentinovich THE MODERN INFORMATION TECHNOLOGIES APPLICATION FOR TRAINING OF FUTURE MANAGERS // Tomsk State Pedagogical University Bulletin. 2020. Issue 6 (212). P. 142-150

Introduction. Taking into account the conditions of digitalization of various spheres of the economy, future managers and economists of firms and organizations have to be prepared for professional activity using modern information technologies, including electronic office and web-technologies. Aim and objectives. This work deals with the experience of author’s educational materials, which were developed for ensuring of high level of future managers training in the field of information technology. Material and methods. The material of the study was developed by authors (teachers of the Department of Informatics and Mathematics electronic courses of the Saint-Petersburg University of Humanities and Social Sciences (SPbGUP)), placed in the system of support of independent work of students of SPbGUP by address https://edu.gup. ru/. In order to organize the results obtained, the system used the possibilities provided by the system to check the level of learning of the studied material – using the elements «Task» and «Test». Results and discussion. In the course of professional activity, teachers of the Department of Informatics and Mathematics improve educational and methodological materials on taught disciplines, which are placed in the corresponding electronic courses in the system of support of independent work of students of SPbGUP (www.edu.gup. ru). In the paper the sequence of use of electronic resources in the educational process was considered, as well as the author ‘s experience of training managers, considers the applied electronic resources in the disciplines «Informatics» and «Information technologies in management» and highlights further directions of the conducted research related to improving the quality of teaching disciplines. Electronic resources include discipline workshops, tasks, task execution technologies, test materials. Conclusion. The work provides a brief description of the educational and methodological support of the subject disciplines, the sequence of work of students with developed electronic resources (electronic courses and workshops). In the future, the authors plan to improve the electronic complex of training tools in conjunction with the ongoing process of forming professional competencies and information culture of students.

Keywords: Informatics, information technology, information systems, distance learning, digitalization, managers, training, electronic resources, electronic office

Egorova Galina Ivanovna, Semukhin Sergey Petrovich, Egorov Andrey Nikolaevich DISCOURSE ANALYSIS OF THE FORMATION OF FUNCTIONAL LITERACY OF FUTURE BACHELORS IN THE FIELD OF ECOLOGIZATION OF PROFESSIONAL ACTIVITY // Tomsk State Pedagogical University Bulletin. 2021. Issue 5 (217). P. 53-61

Introduction. The article shows the appeal of teachers and scientists to the scientific concept of “functional literacy” as a timely necessity in connection with the issues of transformation, sustainable development of society, global changes, the introduction of a new generation of FSES. The choice of the topic of the article is due to the accumulated experience, scientific research in the formation of functional literacy of future bachelors, masters in the field of ecologization of professional activity. The aim of the study is to conduct a discourse analysis of the formation of functional literacy in the field of ecologization of professional activity in the context of the transformation of modern education. Material and methods. Theoretical: analysis of pedagogical, philosophical, sociological, literature, normative legal documents; discourse analysis. Empirical: analysis of pedagogical experience, pedagogical experiment, observation, survey methods (questionnaire, conversation), statistical processing of results. Results and discussion. The discourse analysis proves that the formation of functional literacy in the field of ecologization determines the developing effect of pedagogical and technical education, which is associated with the emergence of new values (eco-awareness, eco-thinking, eco-humanity), which are in demand in the practice of the future bachelor, master, specialist (teacher, engineer). A new vision of the greening of professional activity as a necessary process, principle, method of stabilization and sustainable development in the “man – nature society” system in the conditions of transformation of society and education is shown. The features of the construction of the educational process are revealed, taking into account the developed directions and content modules included in the disciplines of pedagogical and technical directions, focused primarily on values, harmony with the surrounding world, personal responsibility for the ecology of the surrounding world, its safety, health preservation – as important indicators of the eco-literacy of a university graduate and a new quality of life of a person of the XXI century. The program “Ecological metadidactics” was implemented in the direction 44.04.01 (pedagogical education, master’s degree level), the main goal of which is related to the development of didactic systems, technologies of teaching and upbringing of an ecological personality by future masters. The program was implemented through a set of classes of different plans, where a greater emphasis was on practical development of skills, problem-solving skills, working out mechanisms within the framework of awareness, increasing knowledge in the field of didactics, education as special ecological systems. Conclusion. The implementation of the greening process is integrated into the content and activity components of professional education and assumes the active involvement of future bachelors in scientific, practical, project activities of an environmental orientation to obtain a high-quality result, which provides a new format of voluminous thinking, creativity, those qualitative indicators that allow a modern graduate of a higher school to think globally and act locally in conjunction with a system of eco-values, which ensures the sustainability of the development of the “man nature society” system.

Keywords: bachelor’s degree, functional literacy, ecologization, eco-literacy, professional activity

MARKETING ENVIRONMENT AND TOURIST PRODUCT PROMOTION // Tomsk State Pedagogical University Bulletin. 2015. Issue 5 (158). P. 60-62

Tourism is one of the most perspective and attractive spheres of business. Also tourism development has crucial importance in economic development of certain region or territory. Tourism promotes employment increase, development of supply and demand on the accompanying goods and services (for example, food, accommodation, entertainment, consultation and so forth), growth of the budget income, increase of the life quality standards and so forth. Quality and level of development of the tourism industry is defined firstly by the existence of “favorable” factors of tourist infrastructure: hotels, transport, excursion services and so forth. The need of formation of favorable factors of the sociocultural environment is emphasized in the article. Secondly, the existence and condition of recreational resource which needs to be turned into salable marketing product. Existence of a recreational resource doesn't guarantee a great demand on it. The need of marketing and active promotion of a tourist product is considered in the article.

Keywords: industry of tourism, tourist infrastructure, tourist resource, marketing of a tourist's product

Igna Olga Nikolaevna ABOUT THE TYPES OF TASKS FOR UNIVERSITY OLYMPIADS ON THE METHODS OF FOREIGN LANGUAGE TEACHING // Tomsk State Pedagogical University Bulletin. 2016. Issue 11 (176). P. 105-108

The paper summarizes the types of tasks that were included in the contents of university Olympiads on methods of foreign language teaching in the last 10 years (All-Russian students’ Olympiads and their regional stages). The author of the article, based on her extensive experience in the development of tasks for Olympiads on methods of foreign languages teaching on regional and All-Russian level and her experience of training students of foreign languages department of Tomsk State Pedagogical University to participate in them, gives examples of certain types of author’s tasks (close-test on use of methodical terminology in context), translation of terminology of language didactics, methodical comment).

Keywords: All-Russian students’ Olympiad, language didactics, foreign languages, methodical tasks, types of Olympiad tasks

Savel’yev Dmitriy Vyacheslavovich, Skripnik Igor Leonidovich, Ksenofontov Yuriy Gennadyevich MODERN FORMS OF ORGANIZATION OF VOCATIONAL GUIDANCE WORK WITH GRADUATES OF GENERAL EDUCATIONAL INSTITUTIONS AND STUDENTS OF JUNIOR COURSES IN HIGHER EDUCATION // Tomsk State Pedagogical University Bulletin. 2020. Issue 6 (212). P. 177-184

Introduction. The right and rational choice of the future profession is the determining factor in the life of any person. Most applicants at the time of admission to a university often have no idea of the type of activity, cannot analyze all the positive and negative aspects of the work, which therefore prevents them from choosing a suitable specialty due to lack of interests and propensity for this type of occupation. The solution to the problem here can be career guidance work. Aim and objectives. The purpose of the article is to justify the expediency of conducting vocational guidance work by universities to assist applicants in choosing future professional activities on the example of Saint Petersburg University of State Fire Service of Emercom of Russia. Result and discussion. A number of experiments were carried out to assess the importance of vocational guidance at the Saint Petersburg University of State Fire Service of Emercom of Russia. The subject of the study was a contingent of bachelors, masters and the teaching staff of the faculty. The purpose of the experiments is to determine the appearance of a highly qualified graduate by means of a questionnaire. The statistics obtained were calculated using a special computer program. The article analyses vocational guidance work in the university: its relevance, importance, necessity for students. The analysis of studies carried out in three groups: bachelor, master and faculty to determine the appearance of the future specialist is given. An approach to its implementation in the final grades of schools, during the «Open Day» in classrooms, in the training center is shown. Vocational guidance work will allow to attract to Saint Petersburg University of State Fire Service of Emercom of Russia much more applicants in the specialty «Fire safety» and the direction of preparation «Technospheric safety», thus to raise the rating of the university, and applicants to make the right choice in determining the future profession. Conclusion. Authors consider that career guidance has to be one of the main tools allowing entrants to understand, comprehend, estimate the desires, opportunities, to compare them with requirements imposed to this specialty in higher education institution.

Keywords: vocational guidance, profession, specialty, applicant, student, graduate, faculty and pedagogical structure, experiment, questionnaire

Shchetinina Anna Victorovna, Semekhina Anastasiya Sergeyevna HATE AND HATRED AS FORMS OF ENMITY IN MODERN COMMUNICATION: EXPERIENCE OF PORTRAITING LEXEMA AND CONCEPT // Tomsk State Pedagogical University Bulletin. 2022. Issue 1 (219). P. 33-42

Introduction. The issue of the functioning in modern speech of the word hate and its derivatives as units that name the phenomena associated with the manifestation of hostile relations is considered. A comparative characteristic of the meanings of the words hate and hatred, which are used in modern speech as synonyms are presented in the article. The relevance of the study is due to the emergence of new realities, in particular in the field of conflict Internet communication, and, accordingly, neologisms calling them, the meanings of which may be unknown to native speakers, especially to the older generation. The aim is to analyze the semantic volume of the lexeme hate as a nomination of a form of enmity in modern communication and its derivatives. Material and methods. The research material was lexicographic data, texts extracted from the National Corpus of the Russian language and collected by the authors in the media. The methods of discursive, interpretive, component analysis were used. Results and discussion. It is noted that in speech, hate is often used as a direct synonym for the word hatred. The general and different features of the manifestation of hate and hatred as communicative models are revealed. The characterization of hate as a communication model is given, in which there are interaction participants who perform actions using the appropriate language, realizing communication in a certain space, primarily in social networks. It is shown that the manifestation of hatred as a model of communication is distinguished, first of all, by the absence of a special place where it is possible to organize interaction on its basis. The semantic volume of the lexemes hate and hatred is analyzed. Based on the texts of mass media and social networks, a semantic description of the neologism hate is compiled. Its comparison with the lexicographic description of the lexeme hatred showed that hate is an emotional negative attitude towards an object, which is necessarily expressed publicly, and hatred is, first of all, a personal feeling that is not customary to demonstrate. Conclusion. It is concluded that the meanings of the words hate and hatred cannot be considered identical, therefore, when lexicographic description of the lexeme hate as a new nomination, differences in semantics should be reflected. It is noted that narrowing the scope of the interpretation of the word hate can create a misconception about it among a Russian speaker who is not familiar with the meaning of this substandard linguistic unit.

Keywords: hate, hatred, enmity semantics, lexicography, new vocabulary, Internet language, communication

FORMATION OF FUTURE TEACHER’S RESEARCH ABILITIES IN THE METHODICAL ORGANIZATION OF JOINT ACTIVITIES SITUATIONS AT THE LESSON // Tomsk State Pedagogical University Bulletin. 2015. Issue 8 (161). P. 60-64

Methodical preparation of primary school teachers in modern conditions of implementation of the new standard has been changing significantly as the results of teaching children at school appear educational, which can be assigned by the children in joint educational activities. Consequently, future teacher must learn not only the complex of methodological tools, but also master the skills to choose and to use them to organize joint activities in the classroom, where the main thing becomes building of the action of communication. Communication occurs in the situation that the teacher isolates, analyzes, organizes, using instructional techniques. In this regard, the subject of methodological training becomes joint educational activitiy the assignment of which is due to the research skills in methodical organization of joint activities situations. Formation of research abilities is based on the students’assignment of compatibility as a special quality of organized activities in the classroom, where the teacher and the children participate and influence its course and outcome. Selection and use of methodological tools in organizing joint activities situations occurs on the basis of research as the main method of constructing educational work.

Keywords: situation of joint activities, research skills, teaching tools, methods of methodical organization of the lesson, educational outcomes

Merkuryeva Natalya Yuryevna LEXICAL AND GRAMMATICAL CHARACTERISTICS OF TAG-QUESTIONS (FROM THE TEXTS OF THE EARLY PERIOD OF THE AGE OF ENLIGHTENMENT) // Tomsk State Pedagogical University Bulletin. 2019. Issue 7 (204). P. 88-95

Introduction. We are continuing the cycle of works on historical development of some constructions of spoken English interaction. The article deals with the early history of tag-questions focusing on the beginning of the Age of Enlightenment. Aim and objectives. Some constructions with tag-questions from the texts of the certain historical period were investigated to find their lexical, phonetic and grammatical (structural, punctual) particularities and to compare them with the same constructions of Renaissance period. Material and methods. Exemplifying sentences are taken from the works written by English authors from 1688 to 1730. Drama and novel texts are used as a source. The methods of theoretical analysis of linguistic concepts, total selection of the material, linguistic research of language facts, comparative analysis are applied. Results and discussion. Three groups and ten types of the structures are distinguished. The base of groups differentiating is the existence of lexical and grammatical connection between the anchor (the main clause) and the tag. The base of the types differentiating is the content of the tags. So-called canonical tag-questions like He is a student, isn’t he? and other structures (containing predicative tags like He is a student, you say? and non-predicative tags like He is a student, eh?) are under analysis. Tag-questions from the texts of two epochs – Renaissance and Enlightenment are compared. The discussion consists of authorial choice of lexical means, the arrangement of words in the tags, the place of tags in the anchors, the peculiarities of graphical representation of the constructions in the texts. Conclusion. Some changes in word order in the tags and in the tags positions in the anchors have been found. The results can be used to conduct further researches as well as to provide lectures in Language History, Theoretical Grammar, etc.

Keywords: syntax of the English language, historical syntax of the English language, tag-question, language change

Yermolenkina Larisa Ivanovna SPECIFIC CHARACTER OF RECREATIONAL FUNCTION IN DISCOURSE OF CONVERGENT RADIO // Tomsk State Pedagogical University Bulletin. 2020. Issue 5 (211). P. 42-47

Introduction. This work explores the recreational function of Media also recognized as the recreational function, hedonistic function, function of mental regulation, function of emotional release, etc. by various sources. We suppose that modern media mostly pursue hedonistic aspects of broadcasting as the changed structure and new conditions of functioning increased consumer’s component of address activity. Aim and objectives. The aim of this article is to describe the specifics of the entertainment function of the media in the discursive space of convergent radio. The object of research is the discursive practice of convergent radio. Material and methods. The article considers new forms of media communication that are significant in the aspect of those technological and socio-cultural changes that led to the emergence of convergent radio. Based on the material of web pages and social network versions of radio channels, the discursive mechanisms for the implementation of the entertainment function are analyzed. On the basis of the theoretical provisions of discourse analysis and social semiotics, an assumption is made about the hedonistic nature of the entertainment function of convergent radio. Results and discussion. The work investigates the specialty of the hedonistic function of modern radio discourse. Texts from radio websites and social network versions of entertaining radio channels served as material. From the position of modern semiotics and discourse analysis, the main communicative models between the subjects of discourse, which are formed on the borders of hedonistic strategy of radio, are allotted. A big role was played by advertising discourse and PR both integrated into communication practice by strategies of radio which pursue consumer’s ideology of modern media. Conclusion. Thus the interaction of radio discourse, advertising discourse, and PR provides hedonistic effects of (targeted attention) and participation: based on action and semiotic codes the addressee forms a convenient psychoemotional area of their identity – the consumer of high-quality media products, the user of various services that replace social institutions such as libraries, cinemas, hobby clubs, etc.. In this case the interactive user shows the necessary activeness (for discourse practice) in choosing recreational products and engagement in consumption of such.

Keywords: discourse of convergent radio, discursive interactions, communication and action hedonism of radio discourse, consumer’s ideology

Yarkova Tatyana Anatolyevna, Cherkasova Irina Ivanovna, Zhdanova Tatiana Nikolaevna PROFESSIONAL CHOICE OF MODERN SCHOOL STUDENTS AS A PSYCHOLOGICAL AND PEDAGOGICAL PROBLEM // Tomsk State Pedagogical University Bulletin. 2021. Issue 5 (217). P. 98-104

Introduction. The problem of professional choice in a situation of uncertainty raises the importance of scientific understanding and finding practical solutions to support school graduates in the process of professional self-determination. This is particularly an issue for rural school graduates. The problem was addressed in domestic and foreign Pedagogy and Psychology at different times in history. The attitude towards the problem of professional choice is changing. Whereas it was more often considered in the context of professional self-determination, it is now the subject of independent research. The purpose of the article is to reveal the features of the professional choice by rural school students in the changing ideas about the essence of professional choice as a psychological and pedagogical problem. Material and methods. The empirical base of the study is represented by 15–18 years old school students and the middle-aged population of rural settlements in the north and south of the Tyumen region. The survey was attended by 200 people. The content of the questions is aimed at evaluation of the confidence and validity of the professional choice and general awareness in various aspects of the attractiveness of traditional and modern occupations. Basic methods: analysis, synthesis, generalization, questioning. Results and discussion. The authors examine professional choices in different contexts. The first context reflects the needs of society and the state in the professional development of an individual in a knowledge economy. The second context shows the need for a theoretical and methodological justification of the development of the content and scope of the concept of “professional choice”, its factors and mechanisms. The third context characterizes the peculiarities and problems of choosing a profession by rural school students. Conclusion. The results showed that, in general, there is a lack of maturity among school students in choosing a profession and understanding its importance in life values realization. The position of the parents is aimed at supporting children in their independent choice. The professional choice depends on the regional specificities, demand for occupations in a given territory, personal preferences, and the occupational prestige. This work is supported by the Science Leadership School of the Competence development center of the worldclass West Siberian Scientific and educational Center. The research was funded by RFBR and Tyumen Region, project number 413-720011 “Development of a model of professional orientation, self-determination and self-realization of the population of the Tyumen region in the context of the transformation of the socio-economic space”, contract No. 20-413-720011.

Keywords: professional choice, professional self-determination, rural students

Verkhoturova Tatyana Leontyevna ONTOLOGICAL AND MODUS CATEGORIES CORRELATION: ABSENCE AND NEGATION // Tomsk State Pedagogical University Bulletin. 2019. Issue 9 (206). P. 39-46

Introduction. Categories, traditionally studied in philosophy, got into the sphere of linguistic interests with the development of cognitive investigations in linguistics, motivated by the fact that cognitive process of category formation is completed with the acquisition by the category of its name. Among various types of categories relevant for cognitive studies ontological and modus categories are found, some of them are formed and function due to crosscorrelation. Aim. The article is devoted to the analysis of the ontological category of absence (and its concept) and to the inquiry into functional interdependence of absence and the modus category of negation on the material of the Russian and English languages. Material and methods. Conceptual and semantic derivation in the field of scientific terminology caused the philosophical notion “ontological” to develop a new meaning in the context of the notion “category”. The scientific terminological word combination “ontological category” has rather a strong position in the linguistic methodology. The attribute “ontological” specifies the type of categories that are singled out from the universal continuum of human being (language world view). Absence refers to the sphere of ontological categories of a more general, abstract group (process, state, quality, object, etc.). The corresponding concept “otsutstviye/absence” is a universal and abstract knowledge structure of basic human experience. Although the vocabulary definitions of the concept names otsutstviye and absence are extremely generalized, the contexts in which the words can be used, highlight the dominant features of the concept, pointing to the related fundamental concepts, negation as a modus category being among them. Modus concepts exist jointly with their attributive conceptual fields. “Emptiness” of the concept of negation accounts for its being built in the concept of absence, their joint representation of unified, integrated knowledge. Conclusion. The investigation helps to clarify the specificity of ontological and modus categories interaction. It can be used to develop theoretical courses on cognitive studies in linguistics, lexicology, conceptology.

Keywords: ontological category, modus category, absence, negation, concept, function and structure of concept

Tomtosova Elena Afansyevna, Yakushkina Marina Sergeyevna FEATURES OF THE UPBRINGING PROCESS IN THE NOMADIC ARCTIC REGION // Tomsk State Pedagogical University Bulletin. 2020. Issue 6 (212). P. 9-19

Introduction. The nomadic peoples of the North, belonging to the Arctic world, can be regarded as a unique result of the dynamics of earthly civilization. For many centuries, they managed to preserve a peculiar way of life and a nomadic life arrangement as the basis for the evolution of the Arctic culture. Today, specialists are concerned about the traditional cultural norms and values, ethnic characteristics of the peoples of the northern territories, which have been partially lost by the present time, which have been established for centuries. The purpose of the article is to characterize the upbringing process in the modern nomadic Arctic region. Research methods: analysis of pedagogical literature, study of normative documentation in the educational sphere, systematization of the experience of preschool and general education organizations in Yakutia; involved surveillance; questioning; expert assessment; implementation of the results obtained in pedagogical practice. Results and discussion. The process of creating an upbringing space for a preschool nomadic structure, a nomadic general educational organization, an Arctic region with nomadic settlements have been analyzed. It has been substantiated that the upbringing space of a nomadic preschool educational structure is considered as an environment, the mechanism of (self) organization of which is goal-oriented and value-oriented meetings between a teacher and a child, pedagogical events with the participation of children, parents and other adults that are significant for a child. Conclusion. The process of upbringing of schoolchildren-northerners can be represented by a logical sequence, expressed in the form of a chain scheme-of family, community, preschool and school upbringing. The scheme can be disseminated into different territorial entities. The nomadic way of life being revived today must have legal legitimacy, justified by the current state legislation, and be recognized as a free choice by each northerner of his life path.

Keywords: upbringing, nomadism, arctic conditions, folk traditions, preschoolers, schoolchildren

Wang Hua. LEXICAL AND WORLD-MODELING ACTIVITY OF SOMATISMS AND ANTHROPOMORPHISM OF LANGUAGE CATEGORIZATION IN THE PROVERB // Tomsk State Pedagogical University Bulletin. 2021. Issue 3 (215). P. 69-75

Introduction. The article is devoted to the consideration of the lexical and world-modeling activity of units of the lexical-semantic group «Parts of the body» - somatisms, which is reflected in the texts of Russian folk proverbs. The peculiarities of the semantics and pragmatics of somatisms, which determine the specifics of their functioning in a folklore text, make it possible to define somatic vocabulary as markers of national identity. Aim and objectives. The aim of the research is to study the somatisms that function in the texts of Russian folk proverbs, in the aspect of their realization of their lexical and world-modeling potential. Material and methods. As the research material, the texts of Russian folk proverbs containing somatism lexemes are used. The principle of selection of empirical material is based on a continuous sample of the most frequently encountered somatic units from texts. The research methodology consists of methods of observation, quantitative analysis, lexical and semantic analysis, with the involvement of elements of discourse and conceptual analysis. Results and discussion. Somatisms, the meaning of which is based on the meanings of anthropomorphism, play a significant role in the formation of the idea of a person in the linguistic and conceptual picture of the world. The conceptual meaning of somatisms is manifested differently in different linguocultures. In the presence of undoubted universal, constant characteristics inherent in all ethnic groups, there is a presence of interpretations due to the specificity of a particular culture. This becomes obvious when comparing the cases of the functioning of somatisms in the texts of Russian and Chinese proverbs: the named linguocultures are extremely different in cultural and linguistic terms. It was revealed that the greatest lexical and world-modeling potential, judging by the texts of proverbs, in the Russian linguistic picture of the world is possessed by the somatisms head, hand, and eyes. Each somatic lexeme has a specific conceptual meaning, an important component of which is the axiological component “value”. So, somatism, the head is interpreted as «the value of the intellect», the hand is the «value of vital activity», the eyes are the «value of personal participation.» In fewer proverbs, there are somatisms hair, legs, mouth, tongue, nose. In this list, interpretations such as legs, symbolizing the «value of mobility,» and hair, a marker of the anti-value of «external» as opposed to the value of «internal», are primarily evident. Conclusion. The study of somatisms in the aspect of considering their lexical and world-modeling activity, manifested in folklore texts (in this case, in proverbs), makes it possible to form an idea of fragments of the linguistic and conceptual picture of the world of an ethnic group.

Keywords: somatisms, lexical activity, world-modeling activity, folklore texts, Russian folk proverbs, picture of the world, linguistic culture

Kositskaya Faina Leonidovna THE PALETTE OF SPEECH GENRES OF THE FRENCH ADVERTISING DISCOURSE IN THE SPHERE OF THE INSURANCE SERVICES // Tomsk State Pedagogical University Bulletin. 2019. Issue 5 (202). P. 24-30

Introduction. The object of this research is the French advertising discourse in the sphere of insurance services, and the subject is its speech genre differentiation. The topicality of this study is explained by the following factors: firstly, the above the discourse was not previously studied, secondly, it was carried out in line with the modern anthropocentric paradigm, thirdly, discursive studies still remain the focus of attention of modern domestic and foreign linguists, fourthly, the description of the genre palette of thematic discourse replenishes the repertoire of speech genres, and, finally, the French insurance market is one of the largest insurance sectors in the world, characterized by a high level of insurance culture, the historically established system of industries. The aim of this work is to analyze the French-language thematic discourse in the field of professional communication and to identify its speech genre palette. Material and methods. The methods of the research are the discursive analysis and the “extended” model of the speech genre. The material for the research is the promotional products of the insurance services of the leading insurance companies in France. Results and discussion. The advertising discourse in the field of insurance services is an integral part of the French insurance discourse. French institutional insurance discourse refers to the object thematic discourses, which are complex, multi-component, hybrid formations born at the intersection of the insurance, legal, academic, scientific discourse in the field of insurance, the advertising insurance discourse, the medical insurance discourse, the economic (marketing) discourse, the financial, the banking, the social, the managerial discourses in the field of insurance. Promotion of the insurance products to the market, i.e. their commercialization needs special advertising. Firstly, insurance is a service that is remote in time; accordingly, insurance services more than any other product need constant advertising. Secondly, the insurance company together with the insurance policy sells the client confidence in the future. The advertising discourse is defined as a special kind of the imperative discourse, which occupies an intermediate position between the argumentative (persuasive) and the propaganda (manipulative) discourses. The verbal and the visual semiotic codes are used to create an advertising text. The article describes the speech genres of printed materials of the French advertising discourse in the field of insurance services. Conclusion. In conclusion, it is noted that the author of the article has contributed to the description of the previously unexplored thematic French discourse and also replenished the “genre repertoire”.

Keywords: advertising, discourse, insurance discourse, sphere of insurance services, imperative discourse, speech genre

Slobodyanyuk Galina Evgenyevna “PEOPLE’S DIPLOMACY” AS A METHOD OF STRUGGLE OF LABOR COLLECTIVES OF THE JOINT COUNCIL FOR THE RECOGNITION OF THE PRIDNESTROVIAN MOLDAVIAN REPUBLIC // Tomsk State Pedagogical University Bulletin. 2016. Issue 5 (170). P. 231-237

The article considers the problem of applying the method of “people’s diplomacy” as a means of political struggle in the process of recognition of new states in the former Soviet Union, in particular the Pridnestrovian Moldavian Republic (PMR). Presented in this article analysis of the application of this method by the social labour organization of Transnistria – Joint council of labor collectives shows that this organization was the initiator, organizer and main driving force of the struggle for legal recognition of the Pridnestrovian republic within the Republic of Moldova. The article gives an idea of the methods and results of applying the method of “people’s diplomacy” in the fight against the self-proclaimed republic in its political recognition during the collapse of the Soviet Union. These data can serve as an additional source of information about the period of the creation of new states in the former Soviet Union.

Keywords: public diplomacy; Joint Council of labor collectives; democratic state; Union Treaty

Ryabova Tamara Sergeyevna CONCEPT “HIGHER EDUCATION” IN RUSSIAN MASS MEDIA DISCOURSE IN 2012–2017 // Tomsk State Pedagogical University Bulletin. 2020. Issue 4 (210). P. 80-92

Introduction. The content and peculiarities of the implementation of the nuclear features of the concept “higher education” presented in the national media in 2012–2017 and reflecting the results of the media interpretation of national education as a social institution are revealed. Material and methods. The materials of the central Russian media from 2012 to 2017 published on their official websites, including news, analytical articles, and interviews, were used as the research material. The selection of material was carried out by a continuous selection of texts that implement the studied concept. Results and discussion. The nuclear of lexical representations of the researched concept includes the phrase higher education, higher school, its contextual synonyms are professional education and education, and its representatives include such lexemes as higher education, University. Moreover, the interpretation of the concept is marked by lexemes that nominate the specific features of the corresponding Institute’s activities. The development of the concept during the study period is characterized by the formation of the specific content in accordance with the content of the ongoing reforms, and also by the dynamics of the implementation of its features. As a result of the analysis, 4 nuclear features of the media concept “higher education” were identified: “competitiveness at the world level”; “an institution that unites universities, the nature and number of which is adequate to solve its problems”; “economic-oriented”; “cost-effective, market-based production”. Non-nuclear characteristics include “having a wide range of educational areas”, “a social institution that is significant for an individual”, “having a research component”, and others. Conclusion. Four nuclear features of the concept of “higher education” are identified, only one of them is recorded in the explanatory dictionaries of the Russian language. All the identified features reflect the basic provisions of the Russian education reform being carried out at this time, and their presentation in the media are aimed to inform of the reform on the one hand, and to satisfy the audience on the other hand.

Keywords: concept “higher education”, media concept, mass media discourse

Sukhorukova Julija Aleksandrovna FUNCTIONAL SPECIFICITY OF THE VERBS AND VERBAL PREFIXES IN RUSSIAN: CORPUS ANALYSIS (BASED ON MATERIAL OF VERBS WITH PREFIX PRED-) // Tomsk State Pedagogical University Bulletin. 2021. Issue 4 (216). P. 37-47

Introduction. Modern corpus-oriented linguistics allows us to study the phenomena of language, expanding the database on which research is based, attracting for analysis the wide possibilities of text and metatext markup of corpus. The aim of this work is to describe, based on the data of the Russian National Corpus, the functional peculiarity of Russian verb prefixes (based on the material of verbs with the prefix pred-), which are «responsible» for the use of the prefixal verb in texts of a certain sphere of functioning and subject matter. Material and methods. The object of this study is the prefix pred- with the prospective semantics «to do an action in advance» and verbs with it, formed according to the model introduced into the Russian language from the Old Slavic language. Based on the statement that the prefix, which has a relative independence in the structure of the verb in comparison with the suffix, is able not only to modify the meaning of the verb, but also to change the scope of its use, the article offers a comparative analysis of the functioning of the verb with the prefix pred- and the corresponding non-prepositional verb by analyzing the sphere of use and the subject of texts in which these units are realized. The article analyzes the occurrences of the verbs in the texts of 9 spheres of functioning (artistic, church-theological, educational-scientific, etc.) and 42 subjects (law, science and technology, politics and public life, etc.). Results and discussion. We suggest that verbs with the prefix pred-, due to its Old Slavic origin, are involved in the texts of the church-religious sphere in modern Russian, as well as in the texts of those spheres of use that correlate with the “predictive” function of prospective verbs. Based on this assumption, we consider pairs of units to predict/say, foresee/see, destine/assign, precede/march, prescribe/write; the percentage of their use in texts of a certain sphere of functioning and subject matter is calculated in relation to the number of texts in this sphere and subject matter; we identify the most significant areas of functioning (church-theological, educational-scientific, artistic, industrial-technical) and subjects of texts (philosophy, philology, astronomy, physics, etc.) in which the studied units are realized. Conclusion. The reference to the data of the Russian National Corpus revealed a change in the sphere of use of verbs with the prefix pred- (less often the subject of texts), which allows us to assert that the prefix is really able to influence the use of verbs with it.

Keywords: Russian verb prefixes, prefix pred-, prospective semantics, Russian National Corpus, sphere of functioning, text subject

Ulyanova Ulyana Aleksandrovna THE FUNCTIONING OF YIDDISH BORROWINGS IN AMERICAN ENGLISH // Tomsk State Pedagogical University Bulletin. 2021. Issue 1 (213). P. 50-56

Introduction. Borrowings from Yiddish language in the American English are considered. This layer of borrowings is of special interest in the English language as the question of systematization of borrowed words from Yiddish and their complex description has not been solved yet. The aim is to describe the structural and functional features of borrowings from the Yiddish language in the American English. Material and methods. The research material is borrowed verbs from the Yiddish language, which belong to the colloquial vocabulary (to kibitz and to schmooze). The research methods are lexicographical and contextual analysis, as well as descriptive and comparative methods. Results and discussion. The borrowed lexemes schmooze and kibitz which are elements of the lexico-semantic field «Verbal communication» have negative connotation in modern English. The analysis of vocabulary definitions and etymology has shown that the meaning of borrowed verbs in English does not coincide with the meaning of the verbs in Yiddish, as in the process of borrowing there was a gradual change in the semantics of borrowed words. The initial meaning of the verbs in Yiddish is connected with information (communication of information). The meanings of the borrowed verbs are based on the common seme «verbal influence» (hidden or obvious). The verb to schmooze has several different meanings: to talk, to manipulate, to influence, to network. The meaning of the verb to kibitz has been divided into several categories: to make ironic comments, to comment, to give intrusive and unrequested advice while watching a game, performance. The shift in the meaning of the verb to schmooze is based on the phonosemantic effect, which is produced by the sound combination schm-. The change in the meaning of the verb to kibitz can be explained by high frequency of use when it appeared in American English. Taking into account the information from academic and slang dictionaries, the exact time of appearance of the lexeme schmooze (1897) and the approximate time for the lexeme kibitz (1910-1927) has been established. Non-conformity with norms of the Yiddish language when the Yiddish borrowings are used by non-Jewish English speakers is the reason of multiple variants of spelling of borrowed words in the English language. Conclusion. The research has focused on the peculiarities of lexicography of borrowed words in academic and slang dictionaries. The results prove that it is necessary to develop an integrated approach to the description of borrowings from the Yiddish language and their description in various dictionaries.

Keywords: borrowings, colloquial vocabulary, Yiddish, the American English, negative connotation, the change of meaning

Lukinykh Anastasiya Aleksandrovna, Baranova Irina Vyacheslavovna NATIONAL PRECEDENTIAL PHENOMENA OF RUSSIAN CULTURE AND WAYS OF THEIR TRANSLATION ON THE MATERIAL OF PUBLIC SPEECHES OF THE RUSSIAN PRESIDENT VLADIMIR PUTIN // Tomsk State Pedagogical University Bulletin. 2021. Issue 3 (215). P. 110-118

Introduction. The study of precedential phenomena is extremely important for modern linguistics. They can be explored in different spheres and aspects, which depends on the aims of research. This article deals with precedential phenomena in political discourse. Aim and objectives. The aim is a comparative research of national precedential phenomena which function in Russian political discourse and of their translation into the English language. The objectives of this paper are to define methodology of the research, to select the necessary language material and to find the ways of translation of precedential phenomena taken from Russian culture into English. Material and methods. The methodology of the research is based on the cognitive linguistics theory. The methods are cognitive modelling, discourse analysis, comparative analysis. The selection of the material was carried out with the solid sampling method. To analyze and systematize the material a method of description was used. The material for the study were sampled out from the official website of the Russian president Vladimir Putin. Results and discussion. The results of the research showed that political discourse is a very productive sphere for the creation of national precedential phenomena. As a rule, precedential phenomena in political discourse are very specific. Their source can be found either in the sphere of politics or historic events of the nation. Precedential phenomena in political discourse usually have a short life span. There types are precedential texts, names and expressions. While translating national precedential phenomena, interpreters prefer to use concrete definition, equivalents or analogues of phraseological units. Sometimes precedential phenomena are lost in translation. Conclusion. So national precedential phenomena represent an important characteristic of political discourse. They serve as a link between the author and the recipient, make the speech more vivid and emotional and influence the audience in a specific way. But their national peculiarities often impede the translation process. Anyway some knowledge of cultural sources is necessary for correct interpretation and understanding of precedential phenomena.

Keywords: precedent, precedential phenomenon, precedential text, discourse, political discourse, translation of precedential phenomena

Volkova Evgeniya Vladimirovna STRATEGIC PLANNING OF A DOCTOR'S COMMUNICATION IN A SOCIAL NETWORK BASED ON THE COVID-19 INFORMATION OCCASION // Tomsk State Pedagogical University Bulletin. 2021. Issue 4 (216). P. 24-36

Introduction. The article presents a communicative and pragmatic analysis of the doctor’s media communication in the social network. Aim and objective. The aim of the article is to identify and describe the ways to implement communication strategies in a media text created on the basis of the news story COVID-19. Material and methods. The material was the doctor’s posts about the coronavirus on Instagram. The analysis is carried out taking into account the compositional and semantic integrity of the levels of strategic verbal communication and polycode components in the media text. The methodology for analyzing strategic planning consists in identifying communicative strategies, determining their hierarchical ordering, describing the nomenclature and methods of linguistic representation of the tactics that implement them. Results and discussion. The media text about COVID-19 allows the doctor to solve several strategic tasks: creating a professional image, educating the mass address, forming the target audience of the blog. The main strategy is selfpresentation, implemented in communicative tactics of appeal to the profession (through the images of «I am a doctor», «I am an expert in the field of medicine», «We are the medical community»), actualization of dedication to the profession, demonstration of overcoming professional difficulties, the transmission of subjective information (through the images «I am a patient» and «I am a person»), as well as non-verbal methods (posting photos of doctors in the fight against COVID-19). The information and educational strategy in the texts about the coronavirus becomes auxiliary and contributes to the implementation of the strategy of self-presentation through the appeal to the tactics of definition, brief information, instructions, appeals to authoritative sources, recommendations, discrediting medical myths. It is found that the communicative success of these tactics is achieved when they are combined with selfpresenting ones, as well as with a certain sequence of their use in one media communication. An auxiliary strategy for engaging and retaining the addressee, performing dialogue and rhetorical functions, is implemented in parallel with self-presentation and informational and educational strategies at the level of media text composition by placing a topic and image referring to COVID-19 in the title; implementation of tactics for announcing a topical topic and appealing to the benefits of reading the text in the introduction of the text; using in the main part of the tactics of communicative rapprochement, linguistic originality and orientation towards linguistic fashion; as well as appeals in the conclusion to etiquette tactics and tactics of invitation to dialogue. Conclusion. As a result of the analysis, it was found that the implementation of the dominant strategies of medical media communication is carried out in parallel at different levels of the media text about the coronavirus, through the use of verbal and non-verbal tactics of persuasive and suggestive influence on the audience. The effectiveness of referring to the information occasion of COVID-19 as a strategic planning tool to achieve the main goal of the doctor’s media communication in the social network – creating a professional brand.

Keywords: communication strategy, medical communication, information occasion, COVID-19, media communication, media text

Sherayzina Roza Moiseyevna, Donina Irina Aleksandrovna THE EXPERIENCE OF REALIZATION OF THE MARKETING STRATEGY OF THE NON-PROFIT GENERAL EDUCATION ORGANIZATION’S DEVELOPMENT IN TERRITORIAL EDUCATIONAL SYSTEM // Tomsk State Pedagogical University Bulletin. 2015. Issue 12 (165). P. 72-76

The article shows the experience of realization of the marketing strategy of the non-profit general education organization’s development in territorial educational system. Here we carry out the assessment of efficiency of realization according to the integrative criterion of development of school as a non-profit general education organization so called marketing competence. The material for the study served: regional educational system of the Novgorod region, including 18 chairmen of the committees of education of municipalities, 78 school principals; Students of Yaroslav-the-Wise Novgorod State University. Generalization of diagnostic materials of experts by the results of experimental research indicates an increase in the level of formation of marketing competence of the school in the process of development as a nonprofit educational organization and the existence of ties between the effectiveness of its development and educational opportunities for strategic marketing.

Keywords: general education organization, modern school, strategic management, mission of school, marketing strategy, integrative criterion, marketing competence of the non-profit general education organization

Volkova Marina Gennadyevna, Vasilyeva Svetlana Leonidovna, Abramova Anastasiya Anatolyevna FEATURES OF TERMS’ TRANSLATION IN THE SPHERE OF INFORMATION TECHNOLOGY // Tomsk State Pedagogical University Bulletin. 2022. Issue 6 (224). P. 62-71

Introduction. Terminology of IT-sphere is one of the most dynamically developing term systems. It is mainly explained by rapid technological progress in this sphere that encourages new nominations and clarification of the already existing terms. It is noteworthy that traditional one-component terms fail to meet the demands of the nomination process, as they are not able to reflect the complexity of new technical phenomena. As a result, multicomponent terms being capable of clear nominations start to numerously appear in computer terminology. At the same time, the structure and complicated meaning of multicomponent terms raise certain problems with their translation to other languages concerning the use of a variety of transformations. The aim of the research is to reveal the ways of translation of multicomponent terms belonging to IT-sphere from English into Russian taking into consideration their structural and semantic characteristics. Material and methods. The material of the research includes 500 English multicomponent terms of IT-sphere and 500 their Russian equivalents taken from the computer terms dictionary by I. V. Baratov through the method of continuous sampling. The study also uses the method of structural-semantic and translational analysis. Results and discussion. Multi-component terms in the field of information technology can be divided into three groups depending on the number of components, determined by the number of elements expressed by meaningful parts of speech: three-, four- and five-component terms. Three-component terms are the most numerous group, which is due to the desire of any language to save, only two five-component terms were found, so it is not possible to talk about the patterns of their translation. While studying the ways of translation of 3-component terms it was noted that the translator always tends to preserve the structure and meaning of the original term using calquing of the whole multicomponent term or some of its elements (44 % of cases). At the same time due to the typological differences between the English and Russian languages the translator has to resort to grammar transformations in the Russian language such as changing the order of the components, using cases and prepositions, changing parts of speech. As for the lexical transformations apart from calquing the translator uses lexical addition in case of necessary clarification of term components or description when the phenomenon denoted by the term does not exist in the Russian language. In 13 % of cases the translator resorts to equivalent when the Russian language has a shorter but capacious term expressing the same meaning as the multicomponent English term. In translation of 3-component terms in at least 13 % of cases the translator manages to preserve the structure of the original English term changing only the parts of speech of some components in case of 4-component and 5-component terms inversion or changing of the general order of the components turns out to be the key transformation. Among lexical transformations calquing of certain components, lexical addition, equivalent translation and description are used. Conclusion. The analysis of the ways of translation of multicomponent terms of IT-sphere from English into Russian revealed the dependence of grammar transformations on the typological characteristics of the languages. For example, English collocations are marked by regressive structure and post-position of the main word with an adjointment as the typical type of syntactic connection, while in the Russian language the collocations are built according to progressive structure with the preposition of the main word and government as a syntactic connection. As a result, the transformations while translating multicomponent terms from English into Russian manly include a change in the order of components, the use of cases and prepositions, and a change in parts of speech. Even in a small number of 3-component terms, it is possible to preserve the original structure of the term by replacing the parts of speech of the dependent word (a noun with an adjective) to form a collocation with an agreement as a type of syntactic connection. As for lexical transformations, among them the most commonly used are calque of one or all components of a phrase, clarification, transliteration (mainly one or two components), lexical addition and description as a lexico-grammatical transformation. It is necessary to note that due to the complexity of the structure and meaning of the multicomponent terms their adequate translation is only possible using a set of ways and methods of translation.

Keywords: translation, terms of the information technology sphere, multicomponent terms, translation transformation

Li Zhidan REPRESENTATION OF THE CONCEPT EDUCATION IN NETWORK DISCOURSE OF THE RUSSIAN-SPEAKING DIASPORA OF CHINA // Tomsk State Pedagogical University Bulletin. 2020. Issue 5 (211). P. 27-35

Introduction. The concept education is one of the most significant in the conceptual sphere of modern society, as evidenced by the unflagging interest in this mental-linguistic universalism both at the level of the national conceptual sphere and at the level of individual discourses and discursive practices. In the online diaspora discourse, the representation of the concept education acquires vivid features, since the analysis of the Internet communication of the representatives of the Russian diaspora in China reflects a special variant of the Russian linguistic culture oriented to the Chinese culture, which is due to the novelty and relevance of this research. Aim and objectives. The purpose of this article is to describe the specifics of representation of the concept education in network discourse of the Russian-speaking diaspora of China, based on the analysis of its inolinguistic cultural substrate. Material and methods. More than 10,000 texts of Internet communication of members of the Russian-speaking diaspora community in China, containing the name of the analyzed concept and its other lexical representatives, became the material of the study. In addition to the methodological tools of interlinguoculturology and lexical semantics, the analysis uses techniques of quantitative, contextual and discourse analysis. Results and discussion. As the analysis has shown, among the components of the inolinguistic cultural substrate of the concept education, the following lexical units of Chinese characteristic of the Russian-Chinese language environment are of the greatest interest: лаоши 715 (老师138), вайцзяо 138 (外教 40), сюешен/сюэшен 5 (学生 112), сюэюань 2 (学院 64). Conclusions were made about the ambiguity of the definition of the concept сюэюань due to the ambiguity and multivariance of its translation, leading to disputes about the correctness of the classification of higher education institutions in China; about the exceptionally positive connotation of the xenonym вайцзяо, the ambivalent connotation of the lexemes лаоши and сюэюань, as well as predominantly negative – the lexical unit сю- ешен; the identification of oneself by Russian teachers from лаоши and вайцзяо without the need to translate Chinese equivalents into Russian in connection with full acceptance of this professional role and status as respected and honorable in Chinese society and culture. Conclusion. The network discourse of the Russian-speaking diaspora in China is distinguished by a certain set of xenonyms that express the concept education. These lexemes are characterized by a special cultural value and relevance, and their analysis indicates a strong influence of the foreign language environment on the perception of information by representatives of the diaspora community, self-identification in accordance with the social and professional statuses adopted in the Chinese tradition, as well as a more expressive expression of emotions and assessments using the foreign word.

Keywords: network discourse of the Russian-speaking diaspora of China, concept education, inolinguistic cultural substrate, xenonym

Obukhov Valeriy Vladimirovich EDITOR’S NOTE // Tomsk State Pedagogical University Bulletin. 2017. Issue 12 (189). P. 9-9

Dresvyannikova Margarita Olegovna MATRIX MANAGEMENT AS A WAY TO ORGANIZING TEACHERS’ EFFECTIVE INTERACTION // Tomsk State Pedagogical University Bulletin. 2021. Issue 2 (214). P. 78-87

Introduction. The purpose of the article is proving the expediency of necessity of a qualitative change in the management system of educational organizations, in particular, the possibility of applying the matrix approach, in order to organize effective interaction in the teaching staff. Material and methods. The research materials were the results of the psychological and pedagogical findings of national and foreign scientists (A. V. Afonina, A. A. Bodalev, Ya. L. Kolominsky, V. A. Malikova, A. Kh. Maslow, A. B. Orlova), and the experimental work, which was carried out by employees and students of Master’s program of the Northern (Arctic) Federal University from 2017 to 2019. These data allowed studying the peculiarities and dynamics of the secondary school teachers’ interaction, due to qualitative changes in the management system. Results and discussion. The main goal of the state educational policy is to improve the quality of education, and the organization of effective interaction in the teaching staff is a progressive means for achieving it. However, the phenomenon of synergetic interaction, possessing the potential for qualitative growth of teams, has not been fully studied in the field of education. Moreover, practice shows that modern teachers prefer the creation of personal educational spaces. There is an extremely low level of teachers’ group and teamwork at school, and the problem of building effective interaction between pedagogues is one of the key. Responsibility for the functioning and development of productive labor relations lies with the administrative stuff, and there is a lot of regulatory methods for organizing effective interaction. Professional educational activity is based on the main principles of harmonious management in any industry. There are four the most important management functions. They are planning, organization, motivation and control. The criteria for effective interaction, according to the research of A. V. Afonina, are mutual cognition, mutual understanding, relationships, mutually defined actions and mutual influence. Using the data of these equal organizational units in the managerial structure on a parity basis (a matrix approach) is an effective way for organizing of teachers’ effective interaction. This idea was proved by the results of the experiment, which had been conducted in one of the Arkhangelsk secondary schools. Conclusion. Matrix-structured management has a positive potential for building and implementing of teachers’ effective interaction. Moreover, in conformity with the educational environment, it is an innovatively oriented organizational management system.

Keywords: interaction, effective interaction, professional pedagogical interaction, effective interaction criteria, educational management, matrix management

Yakushkina Marina Sergeyevna, Ilakavichus Marina Rimantasovna METHODS AND FORMS OF SELF-ORGANIZATION OF DIFFERENT AGE’S COMMUNITIES IN EVENT-BASED NETWORKS OF NON-FORMALIZED EDUCATION // Tomsk State Pedagogical University Bulletin. 2021. Issue 2 (214). P. 125-133

Introduction. Non-formalized (the notion «non-formal» is often used) education is considered today as a service sector aimed at meeting the needs of the population. At the same time, attention is drawn to the ability of non-formalized education to respond to the needs of society in the translation of value orientations, ideals, methods and forms of social activity and, in fact, influence the transformation of society, the development of its citizens. At the same time, the scope of non-formalized education still has an insufficient regulatory framework for the intensive development and active preparation of its subjects. To promote the educational activities of non-formalized education structures, it is necessary to search for methods and forms of training for subjects capable of building event-based educational networks. The purpose of the article is to analyze the methods and forms of the (self)organization of different age’s communities in the development of event networks of non-formalized education. We are considering it as a dynamic set of interrelated pedagogical events). Material and methods. Analysis of domestic and foreign literature on the research problem, modeling, comparative analysis and generalization of pedagogical experience, opinion polls, interviewing, observation, public examination method. Results and discussion. It is justified: if it is an educational institution where event practices of non-formalized education are actively developing, it is important to make the (self)organization of different age’s adult-child communities as a dominant process. Effective forms of (self)organization of non-formalized education of differentaged communities: school informal communities (clubs, music groups, etc.), family (family education and leisure); hobby reader’s clubs; religious communities of parishioners, groups of travelers and participants of excursion routes. Methods of (self)organization of different age’s communities in the fields of non-formalized education: game and project activities, independent group creative activity, crowdsourcing, participation in social network communities. Conclusion. The activities of different age’s communities in the fields of non-formalized education in creating event-based educational networks require changes in the activities of the leaders of the formalized education system, including the creation of conditions for children and adults and an appropriately organized territory for the nonformalized application of creative forces and imagination.

Keywords: different age’s communities, non-formalized education, event-based educational networks, (self) organization, independent activity, Eurasian countries

Li Bing INTEGRATION IN TEACHER EDUCATION AND TEACHERS’ PROFESSIONAL DEVELOPMENT IN CHINA // Tomsk State Pedagogical University Bulletin. 2022. Issue 1 (219). P. 149-158

Introduction. Currently, in the context of the progression of globalization and informatization trends, one-off and terminative education does not always meet the requirements of society and the state for the quality of teaching staff. As part of the popularization of the educational ideology “lifelong learning”, integration in teacher education and professional development of teachers has become one of the leading goals of education reform in many countries. For a long time, the traditional separation in the system of chinese teacher education and the process of professional development of teachers did not allow improving the quality of the teaching staff. In this regard, in China at the end of the XX century research began on the problems of integration in this education and development. Since that time, considerable experience has been accumulated here in the integration of teacher education, both at a theoretical and practical level. The aim of the study is to determine the essence, characterize the key components and identify existing problems based on the analysis of integration in modern teacher education and professional development of teachers in China. Material and methods. The material of this research was the scientific and pedagogical works of Chinese researchers on the research problem. As methods in this work, we used a theoretical analysis of scientific and pedagogical literature on the problem of research, the experience of implementing integration in teacher education and professional development of teachers; generalization and concretization. Results and discussion. Integration in teacher education and professional development of teachers in China is to rationally design the goals and content of teaching at different stages of professional development of teachers, change the division in this process, optimize the use of educational resources, and promote the quality of teaching staff. The government, higher education institutions, professional retraining organizations for teachers and schools, as important participants in integration, in their own way contribute to its implementation in teacher education and teacher development. This integration is mainly reflected in the integration of learning objectives, curricula, educational institutions involved in teacher training, teacher qualifications and educational resources. Promoting effective professional communication and interaction at all stages of professional development of teachers and between various participants in teacher education, strengthening the continuity of the goals and content of education, improving the quality of teaching staff in the system of professional retraining of teachers remain important tasks of integration in teacher education and professional development of teachers in the future. Conclusion. The essence of integration in teacher education and professional development of teachers in China is to change the divisions in teacher training and to promote the continuous professional development of teachers. Through the integration of goals, curricula, educational institutions, attestation of teacher qualifications and educational resources, the quality of teacher training is indeed improved. However, further development and improvement of integration in teacher education is subject to further deep research in theory and practice in this area, and also requires solving existing problems.

Keywords: teacher education, teachers’ professional development, integration, lifelong learning, China

Anufriyeva Tatyana Nikolaevna Content analysis of the concept of «Soft Skills» // Tomsk State Pedagogical University Bulletin. 2023. Issue 2 (226). P. 120-132

In order to clarify the concept of “soft skills” a content analysis of the concept was carried out. It included the analysis of existing definitions in the world scientific literature, as well as definitions similar in content. The research was based on the national and foreign scientific literature, as well as special dictionaries. Their use made it possible to study the interpretation of the concept of “skill” and to systematize the concept of “soft skills” proposed by various authors. Research on the concept “soft skills” begins with an examination of the concept “skill” and its functionality both in the knowledge and skills system and within the competency-based approach. It has been found that in today’s higher education system “skill” is related to complex problem-solving and implies complex performance actions in comparison with its traditional understanding to denote actions that are performed automatically. Moreover, in the terminological field of modern pedagogy, the notion of “soft skills” has become established, which has a rich range of definitions and a list of analogues, which was the subject of the author’s research. The systematization of information obtained as a result of content-analysis of scientific literature in terms of “soft skills” made it possible to clarify the studied concept and scientifically substantiate our own definition. The refined definition is based on the common characteristics included in the concept of “soft skills”, selected according to the principle of maximum frequency of use, as well as taking into account the secondary frequency characteristics identified in the concepts of similar content. The result of this theoretical study can be considered as a model-hierarchy of key characteristics of the concept “soft skills” and a model of the key characteristics of related concepts. The model was based on the principle of common characteristics. Based on the data obtained in the course of the study and based on the expert opinion of researchers, it has been concluded that: the variability of the concept “soft skills” and related concepts (“non-professional competencies”, “non-professional skills”, “21st century skills”, “universal competencies”, “universal competences”, “key competencies”, and “soft competencies”) can be considered as identical and interchangeable. As a result of the work done, the concept of “soft skills” has been clarified. It contributes to a more precise formulation of learning outcomes in the pedagogical experiment on the development of soft skills in the framework of foreign language teaching in the technical university

Keywords: skill, soft skills, model of key characteristics of the concept “soft skills”, competence, competency

Kostyukova Tatyana Anatolyevna, Petrova Galina Ivanovna, Shaposhnikova Tatyana Dmitriyevna SOCIO-CULTURAL FOUNDATIONS AND FEATURES OF INTERACTION BETWEEN SECULAR AND RELIGIOUS COMPONENTS IN MODERN RUSSIAN EDUCATION // Tomsk State Pedagogical University Bulletin. 2020. Issue 6 (212). P. 191-197

Introduction. The problem of reflection of modern education in its possibilities of implementing scientifically grounded socio-cultural integration interactions of secular and religious components in the modern educational process is actualized. Today, the attention of researchers is attracted to the problem of identifying sociocultural conditions for integration. Aim and objectives. The goal is to identify the philosophical and sociocultural foundations of the integration processes taking place in secular and religious education in modern Russia. Material and methods. The research is based on the methodology of communicative action (Habermas J., 2007), within which the possibility of communication between religion and education is realized. In addition, the methodology of the dialogical nature of the interaction of all structures of society is used (Bibler V.S., 2000). The object of the research is modern Russian education. The subject is the socio-cultural interaction of religious and secular components in Russian education. The methods are analytical review and comparative analysis of cognitive processes. Result and discussion. The result of the researches shows that there are the common problems between rational knowledge and religious faith, so the difficulties of interaction of secular and religious components of education is solved. Conclusion. Dialogue and communication between secular and religious cultures require greater methodological base. It is necessary because the boss components have common values and integration should take place.

Keywords: secular, religious education, education, cultural integration, interaction

Sangadiyeva Aleksandra Vasilyevna THE INTERPRETIVE POTENTIAL OF RELIGIOUS METAPHOR IN BREXIT REPRESENTATION // Tomsk State Pedagogical University Bulletin. 2020. Issue 4 (210). P. 16-22

Introduction. The socio-political event of the UK’s exit from the European Union has attracted widespread attention in the mass media since 2016. The article focuses on the metaphorical conceptualization of Brexit in news discourse. Material and methods. The research is based on the news texts on Brexit from the British internet-editions such as The Guardian, The Independent, The Daily Telegraph and BBC News. The research methods used in the paper are the definitional analysis, componential analysis, complete enumeration method, interpretation analysis, content analysis, metaphorical conceptualization method. Results and discussion. The paper gives a detailed analysis and interpretation of Brexit metaphorical representation from a religious perspective. The religion has always played an essential role in the history of human society. It is considered not only to permeate all the spheres of human activity but also consciousness and subconsciousness. Therefore, journalists implicitly try to influence the values of recipients. The metaphorical submodel BREXIT – RELIGIOUS BELIEF revealed in the paper describes Brexit primarily as a religious belief to add more value for the British society. The metaphorical submodel BREXIT – RELIGIOUS BELIEF is transformed into the submodel BREXIT – CULT with a negative connotation as a pseudo-religious organization. The metaphorical submodel BREXIT – SECT considered in the paper has a destructive nature and it compares B. Johnson and his supporters with the terrorist group Al-Qaeda that is ready to murder and die for its ideology. Conclusion. Productive religious metaphorical submodels interpret Brexit as a negative process. The interpretive potential of conceptual religious metaphor is realized.

Keywords: Brexit, news discourse, metaphorical model, metaphorical conceptualization, interpretive potential, cognitive mechanism, news construal

Kondratenko Polina Igorevna ON STRATEGIES OF IMPLICIT EXPERT EVALUATION IN GERMAN LINGUISTIC REVIEWS // Tomsk State Pedagogical University Bulletin. 2021. Issue 6 (218). P. 49-59

Introduction. The article focuses on the ways scientists express expert evaluation in German academic linguistic reviews. It contributes to the socio-communicative research on evaluation in academic communicative settings. Aim. The aim of the article is to reveal the most frequent strategies of implicit expert evaluation in German linguistic reviews. Material and methods. The materials of the study are 25 reviews published in 2016–2017 in field-specific academic journals: “Zeitschrift für Angewandte Linguistik”, “Zeitschrift für Sprachwissenschaft” and “Zeitschrift für Rezensionen”. Qualitative (contextual semantic, functional pragmatic) and quantitative analysis of the German linguistic reviews provides a set of strategies used to covertly evaluate the papers reviewed. Results and discussion. We consider the expert evaluation as a specific communicative / discursive sub-type of linguistic evaluation marked by modifications of the general logical structure in terms of “subject – object – predicate of evaluation”. Adding the recipient of evaluation we obtain following structure: the subject and the recipient of expert evaluation are scientific discourse actors, the object is represented by formal and content-related aspects of the books reviewed and the predicate of expert evaluation are criteria of scientificity, norms, values and standards of communication shared by all members of the current scientific community. Our data analysis results support our hypothesis and demonstrate that it is possible to make an implicit evaluation of different polarity following the various implication strategies. Beside of well-known strategies used to express evaluation covertly in academic book reviews the article describes also new strategies, not yet mentioned in similar and related works: implicit evaluation through disagreement with the author’s viewpoint, implicit evaluation through recommendation to the review’s recipient and implicit evaluation through (in)direct question. Quantitative measures illustrate different frequencies of negative and positive implicit evaluation and lead to conclusion the explicit evaluation prevail among all types of evaluation whereas the negative implicit evaluation prevail among all tokens of implicit evaluation in our data.

Keywords: linguistic evaluation, implicit evaluation strategies, expert evaluation, academic linguistic review, academic communication

Ulyanova Ulyana Aleksandrovna STRUCTURAL FEATURES OF ELECTRONIC MILITARY INFORMATION TEXTS // Tomsk State Pedagogical University Bulletin. 2020. Issue 5 (211). P. 88-95

Introduction. The structural features of electronic military information texts have been analyzed. The necessity to describe the electronic texts is caused by the transition of communication to the electronic mode, which has had a significant impact on the composition of military information texts. The aim is to describe the compositional features of electronic military information texts. Material and methods. The research methods include compositional analysis, descriptive-analytical and comparative method. The material of the research is military information texts extracted by the random sampling method from the websites military.com (30 texts) and nationalinterest.com (35 texts). Results and discussion. Distinctive features of the electronic military information texts include multimedia, hypertext, intersemioticity and interactivity. The classification of electronic military-information texts on the basis of the means of communication has been presented. Online and offline electronic texts are distinguished in accordance with this parameter. Several types of hypertext links are used in military information texts: intratextual links containing reference to the materials published on other sites; non-textual auto hypertext links with contact information of the author of the article; non-textual hypertext links which lead to the article on similar subjects. The main types of hypertext links are also defined in terms of their language representation. The dual nature of interactivity as one of the elements of the composition of the electronic military information text was established. On the one hand, it provides the direct interaction between the addresser and the addressee. On the other hand, interactivity is realized through intersemiotic elements (cross-posting), which allow spreading and sharing information on different Internet sites (social networks, forums, e-mail). Hypertext, intersemioticity, interactivity are considered as obligatory characteristics of the electronic military information texts. Multimedia is regarded as an optional characteristic of the electronic military information text, because video fragments as one of the communication blocks of the text are not present in all texts, although a creolized component in the form of a photo is an obligatory part of text composition. A comparative analysis of the communication blocks in electronic texts has been carried out. Electronic military information texts with strict and free composition have been singled out. Conclusion. It has been proved that the obligatory compositional features of the electronic military information text are intertextuality, interactivity and intersemioticity. The results of the peculiarities of compositional analysis show the promising nature of the investigation of pragmastylistic features of electronic military information texts.

Keywords: electronic military information text, composition, hypertext, multimedia, interactivity, intersemioticity

Velichko Oksana Petrovna, Poleva Elena Aleksandrovna FAIRY-TALE INTERTEXT IN LENA ELTANG`S NOVEL “STONE MAPLES” (PART 2) // Tomsk State Pedagogical University Bulletin. 2020. Issue 5 (211). P. 174-180

Introduction. This article is a continuation of a previously begun study of intertextuality in the novel “Stone Maples” by contemporary writer Lena Eltang. In the first part, the subject of analysis was the allusive correlations of the storyline of Sasha Sonley with the motives of the folklore tale of female initiation. In the second part, we turn to the intertextual analysis of the plot line of the central character Luellin and the artistic space of the novel. The purpose of the work – is to identify the semantics and functions of the fairy-tale intertext in Lena Eltang’s modernist novel “Stone Maples”. Material and methods. Intertextual and motivational analysis based on the works of I. Smirnov, M. Gasparov, B. Gasparov, and I. Paperno was applied. Also, the theoretical basis of the research is the works of folklorists and psychologists devoted to the motivational structure of folklore tales about an orphan girl, the plot of initiation (O. M. Freudenberg, E. N. eleonskaya, R. Efimkin, etc.). The research material is Lena Eltang’s novel “Stone Maples”. Results and discussion. Llewellyn’s storyline is also organized in accordance with the fairy-tale story of initiation (disobedience and separation from the father, name change, search for the bride, guessing riddles/passing tests to reunite with the betrothed, going beyond the sea / to the afterlife, returning to the beloved). In addition, the fairy-tale intertext is manifested at the level of artistic space: “Stone Maples” – the house-hotel of the Sonli family is allusively connected with the image of the “petrified”, enchanted Kingdom. This toponymic image is correlated in the novel with allusions to a complex of fairy-tale motifs about an enchanted bride/groom. Conclusion. An analysis of the intertextual level of the novel will allow us to state that for Lena Eltang an important sematic resource for modeling the author’s art world is not only folklore texts themselves, but also scientific studies on folklore. The dialogue-strained semantic relationship with folklore allows us to isolate not the superficial correlation of the novel with a fabulous intertext, but to enter the anthroposophical concept of Eltang: she is interested in the type of personality living in what is happening to him in two changes: profane-everyday and sacred. The collisions of modern man (self-determination, relationship with Others, the search for his second half) repeat the eternal, essentially unchanged subjects of initiation.

Keywords: modernism, literature of Russian emigration, intertext, fairy-tale images and motifs, initiation, Lena Eltang

Igna Olga Nikolaevna CASE TECHNOLOGY IN THE METHODICAL TRAINING OF FOREIGN LANGUAGE TEACHERS // Tomsk State Pedagogical University Bulletin. 2022. Issue 4 (222). P. 168-175

Introduction. There is an increase in scientific and practical interest in the use of case technology in the methodical teachers’ training, including teachers of foreign languages (FL). Despite the existence of separate scientific studies on the use of case technology in this training, it is not widely used. Separate methodological cases contained in scientific papers are not sufficiently expedient for implementation and insufficiently successful in terms of wording. The purpose is to clarify the specifics of case technology in pedagogical theory and educational practice, to summarize the main provisions for the development and application of cases in the methodical training of FL teachers and the problems that students face when solving them. Material and methods. The following methods were used: analysis of scientific and educational literature; observation; generalization; case solving. The material of the study was pedagogical cases and methodical cases. Results and discussion. The article characterizes case technology in teachers’ education and methodical training. The provisions on the development and application of cases in the methodical training of FL teachers are summarized; examples of less and more successful case formulations for methodological training of foreign language teachers, as well as author’s cases are given; the problems of the implementation of case technology in the methodical training of teachers of FL are indicated. Conclusion. Today, the study of design and development of collections of cases for the named training is relevant, taking into account the identified problems and scientifically based provisions for their development and application, the potential for developing the methodical competence of future FL teachers.

Keywords: case technology, methodical training, teachers of foreign languages, pedagogical case, methodical case

Makarenko Evgeniya Konstantinovna THE POETICS OF NARRATION IN THE HISTORICAL LITERATURE OF THE XIX – EARLY XX CENTURIES FOR CHILDREN AND YOUTH (THE STUDY OF THE WORKS OF E. POSELYANIN) // Tomsk State Pedagogical University Bulletin. 2021. Issue 4 (216). P. 140-149

Introduction. The development of historical prose for children and youth in Russian literature began in the first third of the 19th century and was caused by the rapid development of Russian historiography, which began with the publication of N. M. Karamzin. The children’s writer A. O. Ishimova is credited with creating the first historical work adapted for children. The principle of artistic comprehension of the past, factual material, the concept of the history of the fatherland was borrowed by Ishimova from Karamzin’s “History of the Russian State”. In her History of Russia in Stories for Children, the writer laid down the genre dominants of a new documentary-artistic kind of works in children’s and youth literature, among which one can single out the cognitive and moral-edifying goals of historical work; the choice of political ideology to which the concept of national history is subject; reliance on various historical sources, among which modern historiography occupies an important place; artistic comprehension of the past, psychologization of historical material; inclusion of folklore and author’s literary texts; dialogization of a monologue text in the form of addresses and questions to the addressee, etc. Aim and objectives. Analysis of the poetics of historical narration, as well as the presented concept of Russian history in historical works for children by A. O. Ishimova and E. Poselyanin. This study continues the necessary work in the field of studying the works of the second series of literature and allows us to determine the principles of the formation of children’s and youth’s historical prose of the XIX – early XX centuries. Material and methods. The article analyzes the historical book for children and youth by E. Poselyanin “On the holy leaders of the Russian Land”. The study is written in the mainstream of comparative historical poetics. Results and discussion. The state-legal doctrine of the monarchical principle of power created by L. Tikhomirov influenced the ideological component of the historical book for children and youth by E. Poselyanin “The Legend of the Holy Leaders of the Russian Land”. The villager describes the history of Ancient Rus and touches on the contemporary Russian Empire, based on the concept of the inherent nature of Russian statehood, the model of an Orthodox autocratic monarchy. During the aggravated socio-political crisis at the end of the 19th and the beginning of the 20th centuries, when the problem of reassessing Russian statehood and society was actualized, and the prospects for the development of Russia in the context of general European trends were determined, Poselyanin affirms the value and self-sufficiency of Russian statehood, declares the idea of a special path for Russia. Conclusion. Most of the legends about the Russian princes E. Poselyanin are transcriptions of their biographies taken from the chronicles, the Chetykh-Minei of St. Demetrius of Rostov, the Prologue, Old Russian teachings, legends, military tales, as well as scientific works of historians of the 19th century. A variety of sources, an orientation both to the ancient Russian genre of historical legends and to the contemporary memoir and biographical genres of the writer determined the genre originality of the Legend, in which hagiographic stories are interspersed with historical and biographical sketches about Russian princes and saints, united by a common narrative about the tragic and heroic events of ancient Russian history. The Peasant’s Tale combines an epic beginning, lyricism and essayism.

Keywords: narration, historical prose, literature for children and youth, legend, chronicles, lives, historical concept, E. Poselyanin

Liu Wenjia INTERPRETING TRAINING IN CHINA AT THE PRESENT STAGE // Tomsk State Pedagogical University Bulletin. 2022. Issue 4 (222). P. 155-167

Introduction. The purpose of the article is the analysis of training translators and interpreters, as well as entrance tests of the master’s interpreting programs in China. As the result of the comprehensive cooperation between China and the whole world, within the Belt and Road Initiative, the demand for multilingual communication specialists, who can provide translation between Chinese and other languages of the world has become obvious. In this regard, the urgency of training translators as well as interpreters has increased with a new force. Aim and objectives. The article is giving description as well as comparative analysis of entrance tests, training programs and the main language combinations, finding the ways of optimizing the training of translators, interpreters, at the same time improving the relevant educational programs in China. Material and methods. The research material was the scientific works of Russian and Chinese researchers on translation studies and simultaneous interpreting, as well as electronic resources, official documents of the official websites of Chinese universities. The study uses the method of comparative analysis to clearly show the situation of the development of training translators and interpreters in China at the present stage. Results and discussion. In recent years, specialized programs have been developed at master’s level for training translators and interpreters – MTI. Here we are going to talk about the interpreting training programs in Chinese schools, which play an important role in the process of rigorous selection of candidates on the basis of competition. This selection has led to the need for more detailed study of master’s interpreting programs in Chinese universities. This article provides a cross-section of the current situation about training interpreters, overviewing training interpreters in some Chinese leading universities and institutes, giving the description and comparative analysis of entrance tests, training programs and the main language combinations, in which training is implemented. In other words, training translators and interpreters in China at the present stage is characterized by rapid development, not so rich teaching experience, official support and centralized planning of the nation. In this case, the entrance tests of the MTI (Master of Translation and Interpreting) program in Chinese universities are generally divided into two stages: a written exam (ideological and political theory and specialized disciplines), and an oral exam. In this case, Chinese universities check the competencies as well as skills of applicants and decide their specific directions in the specialty after admission to the master’s degree. Conclusion. MTI and BTI programs are rapidly developing at the national level in China. Currently, many universities are training interpreters. In the leading educational institutions of the country, such as Beijing University of Foreign Languages, Shanghai International Studies University, Guangdong University of Foreign Studies, etc., perfect training programs have already been formed: undergraduate and graduate students receive professional education in the theory and practice of interpreting. Based on extensive data on the frequency of combinations in master’s programs in interpreting and translation, it can be confirmed that English is a universal language, and the status of the Russian language still needs to be improved.

Keywords: interpreting, education in China, schools of translation and interpreting, master of interpreting, entrance tests, educational programs of interpreting

Kislyakova Mariya Andreyevna METHOD OF REFLEXIVE LEARNING TO SOLVE MATHEMATICAL PROBLEMS // Tomsk State Pedagogical University Bulletin. 2020. Issue 6 (212). P. 92-98

Introduction. The method of teaching mathematics has a long history, which reflects all the success of teachers in creating a system of mathematical education both in Russia and in the world. Despite the fact that this system has been functioning for a long time and has produced outstanding results, mathematical subjects are currently the most difficult subjects for students both at school and at University. This leads to the fact that there are extreme points of view calling for the exclusion of the subject «Mathematics» from school and University courses due to its difficulty and low student performance. The solution to this problem in the modern world can be the use of psychologically-oriented learning concepts, one of which is the theory of reflexive learning. This article presents one of the aspects of applying this theory to the practice of mathematical education, namely reflexive learning to solve mathematical problems. The purpose of the article is to develop a methodology for teaching a «generalized algorithm» for solving mathematical problems based on stimulating reflexive mechanisms of activity. Materials and methods. The research material is the work of domestic and foreign authors devoted to the problems of teaching methods for solving problems and the psychology of reflexive learning. Their ideas allowed us to apply the theory of reflexive learning to teaching students to consciously regulate their own mathematical activities. Reflexive skills are the basis of the ability to intellectual self-regulation, and, consequently, a condition for productive intellectual mathematical activity. Results and discussion. The authors see the possibility of stimulating students’ cognitive activity based on reflection of their thought processes as one of the ways to solve psychological and methodological difficulties in learning to solve mathematical problems. The method of teaching problem solving involves teaching students to consciously perform four main stages. Formation of skills to analyze the problem, the solution to this problem, proper design of the idea of solving the problem and verifying the implemented solution is based on the mental experience of the student with the use of reflective learning strategies. Conclusion. As a result of reflexive learning to solve mathematical problems, students will develop a «generalized ability» to solve mathematical problems.

Keywords: reflexive learning, self-regulation training, reflexive strategies, mathematical problems, methods of teaching mathematics

Plotnikova Natalya Nikolaevna, Zamyatina Oksana Mikhaylovna ORGANIZING METHODOLOGICAL SUPPORT FOR THE PEDAGOGICAL TEAM IN THE INTRODUCTION AND IMPLEMENTATION OF EFFECTIVE EDUCATIONAL TECHNOLOGIES: FROM SCHOOL EXPERIENCE // Tomsk State Pedagogical University Bulletin. 2020. Issue 6 (212). P. 57-66

Introduction. A school graduate enters the changing, complex and uncertain world. In order to navigate the huge flow of information modern students should have fundamental knowledge and soft skills of the 21st century (communication skills, critical and creative thinking, teamwork). Teachers are managers of educational activities. It is necessary for teachers to organize productive and effective activities using different organizing forms. Management teams of schools need to organize methodological support for teachers and to motivate school teams to develop their professional skills. Aim and objectives. The aim of the article is to present intermediate results of the experience of the management team to prepare the team for changes, to introduce educational technologies in the learning process, to motivate teachers for self-development. Material and methods. The author presents the experience of the management team of municipal autonomous educational institution «Ulu-Yulskaya secondary school» Pervomayskiy region Tomskaya oblast. The management team organizes methodological support for teachers who use effective methods of development of soft skills. Also, the author presents the experience of teaching the course «Modern educational technologies as a resource for improving quality of education». The subject of discussion in this article is the model of creating a motivating educational environment focused on the continuous development of teachers of municipal autonomous educational institution «Ulu-Yulskaya secondary school» Pervomayskiy region Tomskaya oblast. Results and discussion. A model of creating a motivating educational environment for the systematic use of educational technologies by teachers. The interim results of the management team’s activities on preparing the team for changes, on introducing educational technologies into the learning process, and on motivating teachers to selfdevelopment are presented. Conclusion. Team forms, new approaches, social contracts, team-building activities, distributive training, systematic methodological support allows creating a motivating environment for the introduction and implementation of educational technologies and makes teachers to self-develop.

Keywords: educational activities, team forms, soft skills, educational technologies, model of motivating educational environment, team building activities, social contracts, distributive training

Poleva Elena Aleksandrovna, Khodina Elena Yuryevna RESULTS AND PROSPECTS OF THE FIRST RUSSIAN NATIONAL AND PRACTICAL CONFERENCE «SIBERIAN CHILDREN’S LITERATURE AND READING PRACTICES IN SIBERIA» (IRKUTSK–TOMSK, SEPTEMBER 11–12, 2020) // Tomsk State Pedagogical University Bulletin. 2021. Issue 1 (213). P. 139-145

Introduction. The article summarizes the results of a scientific conference devoted to the study of the problems and poetics of regional children’s literature and reading issues for children and adolescents. The purpose is to give an idea of the content of the First Russian national scientific and practical conference «Siberian Ehildren’s Literature and Reading Practices in Siberia». Material and methods. Еxpert description and analysis. Results and discussion. The article provides an overview of the conference participants’ reports, identifies the vectors of dialogue between specialists from various cultural, educational, social, and commercial institutions (universities, libraries, schools, non-profit organizations, and bookstores) about children’s literature and reading. Analysis of the content of the conference participants’ reports made it possible to determine the actual tasks of studying children’s and adolescent literature (primarily regional), forms and methods of introducing children and teenagers to reading, and improving the culture of reading in modern socio-cultural conditions. In conclusion, the prospects of interdisciplinary study of Siberian literature for children and teenagers and reading practices are outlined.

Keywords: children’s and adolescent literature, reading, literary study of local lore, Siberia

Du Jingzeng, Sun Yuyno LINGUISTIC AND CULTURAL FEATURES OF WEDDING ETIQUETTE IN RUSSIAN AND CHINESE CUSTOMS // Tomsk State Pedagogical University Bulletin. 2022. Issue 1 (219). P. 102-113

Introduction. The article is devoted to a comparative description of the Russian and Chinese wedding ceremonies as a form of manifestation of national traditional culture. The aspect of material consideration is a comparative linguoculturological aspect, involving the identification of common and different features in the fragments of the national picture of the world associated with the traditional mass idea of Russians and Chinese about weddings, wedding ritual actions, wedding etiquette. This approach is relevant for the modern linguistic paradigm, cognitive-discursive and anthropocentric in nature. The purpose of the article is to identify the invariant and variant features in the ideas about the wedding ceremony, which is typical of the traditional Russian and Chinese folk cultures. Methods and material. The material is linguistic markers of the conceptualization of these representations – verbal and super-word (idiomatic) linguistic units denoting the realities of the wedding ritual. Methodological analysis procedures define as a key method of linguoculturological commentary, which makes it possible to identify thesaurus gaps, fill them (which is extremely important for a bearer of an inauthentic culture and a foreign language) and, taking into account the cultural and historical context, interpret the semantics of linguistic representatives of the nuclear meaning “wedding ceremony”. Results and discussion. It was found that in the Russian and Chinese mass traditional ideas about the wedding ceremony, there are general (invariant, universal for any linguistic culture) and variant (actualized within the framework of a specific linguistic culture, having a discursive (historical, cultural, context-event and communicative-situational) conditionality) features... The universal semantic signs in the interpretation of the wedding ceremony among the Russian and Chinese ethnoses are universal human significant axiological meanings: a wedding is the result and proof of the love of a man and a woman, their desire to live together, trusting and helping each other. The connotative component of universal meanings is positive, approving. Variant meanings and their representation in a particular linguoculture are characterized by the specifics of their content. In particular, it has been proven that the etiquette component is significant for the interpretation of the wedding ceremony in the Russian and Chinese ethnic groups. The set of moral and ethical rules that have existed for a long time in society also determines the understanding of ritualized actions, which include the wedding ceremony. So, in relation to Russian culture, the desire to seal the bonds of marriage “in heaven”, having secured the blessing of the church, is noted as a feature of originality. In Chinese traditional culture, the presence of the motive of worship is emphasized as a thread connecting all the stages and structural components of the wedding ceremony. In both linguocultures, the family, clan, and elders are revered. In conclusion, it is noted that the use of linguoculturological analysis is promising for comparing cultural and linguistic facts from the life of ethnic groups that differ in worldview, way of life, moral and ethical principles

Keywords: cultural linguistics, cultural linguistics commentary, Russian worldview, Chinese worldview, wedding etiquette, wedding ceremony, idiom

TRAINING STUDENTS FOR TEACHING MODERN MUSIC IN SECONDARY SCHOOL // Tomsk State Pedagogical University Bulletin. 2018. Issue 7 (196). P. 190-194

On the basis of theoretical and practical analysis of teaching music at regular school the reasons of pupils` subtraction from classical music are exposed, problem of the appeal of pupils and university students to different genres, styles and directions of modern academic music, to popular teen compositions are revealed. The cultural, historical and ideological appearance of modernist art based on a radical breakdown of the traditions of the old style is emphasized. Characteristic features of neoclassicism, neo-romanticism, neofolklorizm on the example of creations by Russian composers (S. Prokofiev, A. Schnittke, E. Denisov, V. Gavrilin), the characteristic feature of which is the refusal of “vanguard dictatorship”, a combination of classical musical forms and vanguard the techniques of the composition of music are analyzed. Polystylistic tendencies of neoclassicism are emphasized in A. Schnittke`s creations; in E. Denisov’s – new reading of the concept “romantic” on the basis of a twelve-tone technique; V. Gavrilin’s – “reconsideration of national and song sources” in connection with modern means of expressiveness; in youth genres of a rok’n’roll, in hip-hop style compositions – “activation of the rhythmic beginning in music”. Training features of a future music teacher for the leadership of language acquisition of modern music by pupils are considered. An example of how students use knowledge and skills in the classroom is provided during student teaching at regular school.

Keywords: academic music, musical vanguard, neoclassicism, neo-romanticism, neo-folklorism, teenagers, pop music

Idrisov Farit Fatykhovich, Trubcheninova Irina Anatolyevna, Gazizov Tal'gat Rashitovich REALIZATION OF INTERDISCIPLINARY TRAINING COURSES ON MASTER’S PROGRAMS TO IMPROVE THE QUALITY OF EDUCATION // Tomsk State Pedagogical University Bulletin. 2021. Issue 2 (214). P. 54-59

Introduction. This work summarizes the preliminary results of the implementation of the course on anti-terror management for students-radio technicians of the Department of Television and Control of the Tomsk State University of Control Systems and Radioelectronics, studying under the master’s programs related to electromagnetic compatibility. The inclusion of this discipline in the curriculum is due not only to the vulnerability of electronic systems to deliberate force electromagnetic influences, but the need to increase interest in studying for a master’s degree, improving the quality of education and following the trends of modern education. The purpose of the work is to consider the introduction of interdisciplinary courses in the educational process as a factor affecting the quality of education. Material and methods. The work contains the rationale for the introduction of an interdisciplinary course on counterterrorism management, a brief description of the sections of the course and their significance in the training program for undergraduates in electromagnetic compatibility. Results and discussion. The result of the work is a prepared course for undergraduates, related to the study of mathematical methods of anti-terror control, as part of the implementation of master’s programs related to electromagnetic compatibility. Conclusion. The knowledge gained by undergraduates in this course, related to understanding the nature of terrorism and the skills acquired in creating appropriate models, combined with knowledge in the reliability of electrical and radio engineering systems, increase the capabilities of countering terrorism. The formation of additional knowledge, skills and abilities within the framework of the implementation of master’s degree programs allows to improve the quality of training of students and their competitiveness in the market.

Keywords: interdisciplinary courses, training of undergraduates, anti-terrorism management, quality of education

Semenova Nataliya Albertovna ANALYSIS OF PROBLEMS OF PROJECT AND RESEARCH ACTIVITIES IN SCHOOLS IN TOMSK AND THE REGION // Tomsk State Pedagogical University Bulletin. 2021. Issue 2 (214). P. 94-100

Introduction. Currently, educational institutions have experience in organizing children’s design and research activities. The interest of schools convincingly shows the demand for these activities. Long-term observations and experience of cooperation with educational institutions of the city of Tomsk and the region made it possible to identify urgent problems in this direction. Purpose of the research: analysis of problems in the design and research activities of children and the search for approaches to their solution. Material and methods. The study used reports from teachers from 23 schools (Tomsk and the Tomsk region). They were presented at the regional scientific-practical conference «Organization of research and project activities of students in educational institutions» (Tomsk, December 17, 2020, Tomsk State Pedagogical University). We conducted a survey (63 teachers). Results and discussion. Based on the analysis, we identified problems: teachers do not distinguish between the concepts of «project activity» and «research activity»; there are no uniform criteria for project activities and research activities of students; there are no successive ties in the organization of project and research activities at different levels of education. Conclusion. The solution to these problems can be: 1. Creation of a project group for proactive teachers. They can develop uniform criteria for the design and research activities of children for the city and region. 2. It is necessary to update the content of training students at Tomsk State Pedagogical University. There should be a course for teaching students to work with projects and research on children.

Keywords: project and research activities of students, organization of project and research activities of children at school, criteria for project and research activities of children, continuity

Butakova Larisa Olegovna COMMUNICATION BETWEEN THE STATE AND ELDERLY PEOPLE (THE STUDY OF THE SITES OF THE PENSION FUND OF THE RUSSIAN FEDERATION, THE PUBLIC ORGANIZATION “UNION OF PENSIONERS OF RUSSIA”, REGIONAL SOCIAL CENTER) // Tomsk State Pedagogical University Bulletin. 2020. Issue 4 (210). P. 163-173

Introduction. The article analyzes the features of the structure and semantic content of the virtual portals of the Pension Fund of the Russian Federation, the All-Russian public organization “Union of Pensioners of Russia”, the portal of the regional social center as a kind of institutional virtual resource that provides typical communication between the state and people of different ages – primarily the elderly. The purpose of the article is to describe the discursive, communicative, structural features of the official portals of state and public organizations, addressed to the elderly population of the country and region, to identify ways of organizing communication, the nature of communication with the addressee. Material and methods. The general research methodology is based on studies of linguists, psychologists, psycholinguists in the field of speech, psychological, cognitive characteristics of elderly people, as well as cognitivediscursive approaches to communication between official structures and public organizations with different layers of the population in a virtual environment. We used structural (content) analysis of the site, communicative analysis of the individual components of the sites, pragma-style analysis of fragments of texts contained in the content of the site, genre analysis of statements and fragments of texts. Results and discussion. Portals have a different volume of hypertext, multimodal, polycode structural components against the background of typical forms and contents typical for virtual objects. The virtual space of the RF PF portal has the features of a marketing platform that contains sections oriented to feedback from the addressee and their implementation – a citizen’s personal account, counseling center, and pension calculator; The content of the portal of the joint venture of the Russian Federation combines marketing, informative, effective and interactive features. The degree of combination of institutional, official, business, advertising, ritual, everyday discourses is also different, depending on the nature of the subject, function and copyright holder of the virtual object. The largest volume of official and official-business discursive component, the smallest amount of visual means is distinguished by the RF PF portal, the portal of the Union of Pensioners of the Russian Federation equally combines officialbusiness, legal, journalistic and everyday types of discourse, designed also using static and dynamic infographic components; the portal of the regional social center contains components of legal, official-business, educational journalistic types of discourse (the latter is represented by the numbers of the regional periodical). Conclusion. The structure, content of website, type of communication of the portals indicate the presence of incompatible types of recipient. The addressee of the Pension Fund of the Russian Federation’s portal is a gender, professional, socially undefined person of retirement, pre-retirement age, interested in conceptually limited information; it’s mobile in a cognitive sense, easily transitioning from an ordinary conceptualization of reality to specialized, able to quickly adapt a large amount of legal information, orientated in a virtual environment, changing style and communicative registers. The addressee of the portal of the Union of Pensioners of the Russian Federation is a gender, socially undefined pensioner, active in relation to public and state life in Russia, having broad interests, involved in physical education and sports, and volunteer movement. The addressee of the portal of the Public Institution “Public Center for Social Policy of the Sherbakul Region” is a gender-undefined, socially unprotected (including pensioner), a geographically limited member of society, active in relation to the public life of the Omsk region, having broad interests, involved in physical education and sports not giving up under any circumstances. Common is the command of computer skills, the ability to navigate in a virtual environment or the awareness of the need to learn computer literacy. Common is the availability of computer skills, the ability to navigate in a virtual environment or the awareness of the need to acquire computer literacy.

Keywords: discourse, discourse analysis, site, site content, multicode text, polymodal text, concept, communication strategies

Kulikov Sergey Borisovich NEW CHALLENGES OF THE PRESENT AND TEACHER EDUCATION // Tomsk State Pedagogical University Bulletin. 2019. Issue 3 (200). P. 7-9

Bagiyan Aleksandr Yuryevich, Monogarova Alina Gennadyevna LINGUISTIC-AXIOLOGICAL MANIPULATION AS AN ELEMENT OF TEACHER PROFESSIONAL IDENTITY FORMATION // Tomsk State Pedagogical University Bulletin. 2022. Issue 1 (219). P. 43-53

Introduction. Professional identity formation of the future specialist is one of the most relevant topics of the whole range of humanitarian studies. However, to date, there is a limited number of works that directly provide theoretically sound practical recommendations on the features of shaping professional identity. We believe that this process should be accompanied by serious linguistic studies, especially when it comes to the formation of a foreign-language professional identity of a teacher of foreign languages and cultures. Aim and objectives. The purpose of the work is to build the axiological conceptual sphere of the modern pedagogical discursive space and, subsequently, to identify the correlation dependence of linguistic-axiological manipulation and the process of forming the foreign-language professional identity of the future teacher. The main tasks of the study are forming the texts corpus; carrying out of pragmatic and content analysis of selected texts; identifying discursive and axiological components of fragments of pedagogical discourse to adequately construct the axiological sphere of discourse; determining the level of manipulative impact on the addressee by updating the identified elements of the axiological sphere of the studied discursive space; synthesizing the obtained data and determining the features of selfidentification of the teacher’s personality when they perceive value-loaded texts through the corresponding suggestive effect. Material and methods. The study was based on 15 written texts of pedagogical discourse compiled by professionals for English teachers and belonging to a specific structural part of the book – “Introduction”. A comprehensive method of data analysis is used, combining the method of discourse analysis, the method of conceptual analysis, the method of pragmalinguistic analysis, as well as the method of quantitative processing of the obtained data. Results and discussion. In connection with the multidimensional nature of the study, a detailed literary review is given, including the analysis of the topics of the teacher’s professional identity, the linguistic-axiological factor of the identity formation and the linguistic content of productive speech manipulation. A comprehensive pragma-axiological study revealed 5 basic axiological concepts that form the axiological conceptual sphere of the educational discourse under study: DEVELOPMENT, ENJOYMENT, NOVELTY, EFFECTIVENESS, READINESS, verbalization of each of which is a way of productive manipulation of the potential addressee’s consciousness. Manipulation is carried out at the expense of a certain functional range of lexical units-verbalizers of these concepts. The obtained results make it possible to build the axiological conceptual sphere of the considered pedagogical discursive space, as well as to identify the correlation dependence of the functional range of pragma-axiologically charged lexical units-verbalizers with manipulative effect on a potential addressee. Conclusion. Also, for further study of the presented topics, the hypothesis of cultural manipulation is put forward, according to which the axiological pedagogical guidelines available in the Anglo-Saxon tradition determine the model of behavior of teachers belonging to other cultural and ethnic substrates, but studying according to their methodology.

Keywords: professional identity, discourse, axiology, axiological sphere, concept, manipulation, foreign language teaching