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| 5001 | Several type of hedging financial risks (in particu-lary percentage risk) is considered. A spline model is proposed for identifying the trend of time series of percentage rate. That model is realized in a recurrent form. | 1123 | |||||
| 5002 | The problem of the modern scientific education is first of all the problem of the preferment's in the content of the education. The decision of this problem depends on the effectual integration of the education and the science. | 1123 | |||||
| 5003 | In this article we try to give a basis for structure originality of traditional Russian spiritual music in terms of music language understanding as meaning phenomenon for human spirit. This concept is given in contradiction with understanding of the music as language of feelings and emotions and orthodox music moves away from this prevailing assumption. Thereupon aesthetics of spiritual music is characterized by mystical Godhead energy via sensual acoustic phenomena. It also is shown by a variety of musical expressiveness ways which are limited for this kind of aesthetics. Keywords: sense, language of expression, spiritual music, tradition | 1123 | |||||
| 5004 | The article is devoted to the study of health-culture and background of the formation of the modern industrial enterprise. A defi nition of health-culture, and its levels are marked. An author’s scheme of resource company focused on maintaining the health of employees. There analyzed health resource of a company. Keywords: health-culture, the levels of formation of health-culture, mental models, corporate health | 1123 | |||||
| 5005 | In the present article the author considers essence of the factor driver as component of the innovative field of realization of innovation potential, it develops understanding of the phenomenon the factor driver as external initiating and motivating components in relation to the innovative system. The author created ideas of critical mass of influence the driver of factors and its dimension, positions and structure the driver of factors of innovative activity are determined. Keywords: innovations, driver factors, innovative potential, innovative infrastructure | 1123 | |||||
| 5006 | In the article strategic reference points of development of educational system of the closed administrativeterritorial education in Seversk are described and analytic details about the condition of education are presented; the expected directions of development are described and characterized. Keywords: educational systems, financing of educational system, FSES, restructuring of system of educational institutions | 1123 | |||||
| 5007 | The article deals with the forming conditions of discursive and projective competence of future teachers. It shows the actuality and importance of formation of such professional quality as discursive and projective competence. Pedagogical conditions under which the formation of discursive-projective competence will be most effective are identified and described. Keywords: discursive and projective competence, pedagogical conditions, humanitarian educational environment, reflection, interactive | 1123 | |||||
| 5008 | The dynamics of the participation of children’s rest and rehabilitation organizations of the Tomsk region in the annual regional review-competition in order to assess the quality of their work is examined and analyzed. Currently evaluating the activities of children’s health camps is carried out by the expert Commission established in the area of interagency working group. The competition is characterized by the establishment of certain criteria for evaluation of activities of children’s health camps: it and security recreation and health of children, as well as the pedagogical content of children’s activities. The contest consists of several stages to demonstrate the best practices as well. Every year the competition reveals new leaders among organizations for summer recreation and health of children, but camps can become the best of them. Based on the analysis and synthesis of the experience of review-competition organization the authors identify the problems and aligning trends in the development of the competition itself and their impact on the development of the organization sphere of the children’s rest and health promotion on the territory of the Tomsk region. Keywords: the organization of the children’s rest and health promotion, the review-competition of the children health organizations, the activities of the CHO (children health organizations) | 1123 | |||||
| 5009 | The article studies the problems that face higher school lecturers in the course of professional pedagogical communication, it reflects the complexity of the relationship between lecturers and their colleagues, administration, students, and suggests possible options for settling conflicts that arise. Particular attention is paid to the pedagogical communication difficulties specific to foreign language teachers. In addition to the analytical review of research on pedagogical communication, the author describes the results of the experiment conducted among students and graduates of universities in Novosibirsk, during which the participants tried to create a model of the ideal teacher of foreign languages, based on their own experience of communication with the teaching staff of the educational institution. Keywords: pedagogical communication, professional development, teacher of foreign languages, students, teaching staff, higher educational institution | 1123 | |||||
| 5010 | In this article we are discussing the issue of teacher training for vocational education system – a professional field that under present-day conditions is not limited to educational institutions. In the context of networking cooperation, employersponsored education and dual vocational training system, a person who trains future specialists to implement various types of professional activities can act as a career educator. Responsibilities of such an educator are, among others, to manage the process of an individual student’s professional development, to encourage their self-identification during the training and within their professional field, to help them find their own individual learning paths. Competencies required to perform such tasks cannot be formulated neither within the chosen field’s subject content, nor within a traditional pedagogical program. In present conditions we also see that the focus of a career educator’s job is shifting. In the traditional sense the job of an educator is focused on the learning process, with special attention paid to determining patterns in this process. The job of a career educator, however, is closely connected with types of professional activities for which students prepare during the course of non-university level higher education, vocational training, or supplementary vocational education. The specifics of this job determine the distinctive criteria needed when selecting content for career educator training programs. Consequently, established principles of creating the contents for “Vocational education (for different fields)” programs should be augmented with principles that reflect the specific content of educational activities. These principles must be carried out for both undergraduate and graduate programs. The principles for developing an educational program that we propose in this article are instrumental in selecting the content for a career educator training program, they reflect the specifics of the job, and they also take into account the challenges that educators face on the current stage of vocational training system development. Keywords: non-university level higher education, vocational training, career educator, principles of creating the contents for career educator training programs | 1123 | |||||
| 5011 | Problems of dialogue, regulation of cognitive activity of the reader by means of the text are key to the theory of regulativity developed in Tomsk state pedagogical university, and the theory of intertextuality. The study is performed under the scientific directions. The indicated problem is connected with the highly complex philosophical and linguistic aspects of Mandelstam’s poetry and creativity as its outstanding representative. The creativity of Mandelstam is highly intertextual. The author previously identified five types of lexical regulative models of the intertextual type in it, therefore in this study was conducted an experiment, aimed at identifying their regulatory power. According to indications of language consciousness of the informants, the regulatory power of these structures are influenced by the following linguistic factors: the type of intertexts - respondents noted the key role of pretextual information, of precedent names; the location of intertexts in strong positions (the elements of the pretext of the first poetic stanza); the saturation of the intertextual elements of the poems – the more saturated intertextuality elements of the texts are, the higher their regulatory power. Within the whole text, the models with the minimal amount or the lack of pretextual information have the greatest regulative force, if the saturation coefficient of intertexts is high in the texts themselves. Extra-linguistic factors that affect the regulatory power of the texts include: the level of knowledge of informants; respondents‘ beliefs about their competence in assessing the understanding of the poems; emotional state during the experiment. Keywords: regularity, intertextuality, intertext, regulative models of the intertextual type | 1123 | |||||
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| 5015 | The mathematical model consists of two equations of balance for dislocations and dislocation walls are used for analysis of the possible scenarios of the defect subsystem evolution during plastic deformation in FCC metals. All possible variants of phase space structure of the model depending on the mutual location of stationary points and gluing boundaries are defined (a gluing boundary is determine by the condition of dynamic formation of dislocation walls during plastic deformation). The parametric analysis of the model was done. The model parameters limit is typical for copper and nickel | 1122 | |||||
| 5016 | The logic system of simulation modeling for synthesis and research of computing medium with reconfigurable structure is considered in the article. The main properties of the closed system of automatic control, which is developed on the basis of the one of such medium, are resulted | 1122 | |||||
| 5017 | For effective solving ecological problems the author suggests the use of economic tools instead of widely spread administrative methods. The author points out that for the effective functioning of the systems of rational nature use it is necessary to single out into a separate subsystem the economic tools of environmental protection, the elements of which are to be formed by local authorities | 1122 | |||||
| 5018 | The article analyzes the conceptual basis for organization of additional professional education of teachers in rural ungraded schools – leading type in the Russian Federation. It also shows the ways of their solution in the context of development of regional educational systems. Keywords: analysis of the leading problems of modernization, availability, quality and efficiency of educational services in rural ungraded schools. | 1122 | |||||
| 5019 | The article contains the main results of the research work, which has been done to explore the foundation of citizenship qualities of teenagers by means of multicultural education. Keywords: multiculturalism, multicultural education, citizenship qualities, intercultural communication | 1122 | |||||
| 5020 | The article focuses on the experience of the development of on-line English for special purposes complex based on Modular Object-Oriented Dynamic Learning Environment (MOODLE) intended for students who need foreign language skills for special purposes. It ensures complete motivation through interesting and enjoyable language activities and tasks that are developed by means of interactive media and multimedia technologies. Keywords: on-line educational English for specifi c purposes complex (ESP), Modular Object-Oriented Dynamic Learning Environment (MOODLE), foreign language for special purposes, interactive media, multimedia technologies, motivation | 1122 | |||||
| 5021 | The article deals with strategic guidelines of the professional mobility development of technical major students due to ongoing changes in the economy, development of new technologies and changes in the structure of employment. The problems of professional mobility in the historical aspect are regarded; promising targets for its development are identified. Keywords: professional mobility, humanization, personality, competence, continuing education, Bologna process | 1122 | |||||
| 5022 | The notion of cognitive structures on the example of the confession discourse is defined and some of the cognitive peculiarities of communicants participating in this discourse are described in this work. There are examples of the confession discourse in Russian and English languages. Keywords: discourse, communicants, cognitive structures, cognitive peculiarities | 1122 | |||||
| 5023 | The possibility for classification of psychological theories of visual information perception are investigated with the aim to define the applicable limits for each approach. The perception of visual information is seen as part of the information process (generation, coding, storage, transfer of information, etc.). The information process interpreted within the context of post-non-classical paradigm (V. S. Stepin). This kind of perception interpretation corresponds to the methodology of information-synergetic approach developed by I. V. Melik-Gaykazyan. Therefore, the main theses and models of information- synergetic approach are chosen as bases for the classification of psychological theories of visual information perception. Some results of the of the RFBR project № 14-06-00440; of project no. 155 “Methodology of modeling of semiotic mechanisms of management of nonlinear dynamics educational systems” of the State assignment for Tomsk State Pedagogical University are presented. Keywords: visual information, perception of visual information, post-non-classical paradigm, synergetics, information-synergetic approach | 1122 | |||||
| 5024 | The article deals with the study of computer simulations on different stages of the educational process, from school to university. The competencies that students acquire in the study of computer and mathematical modeling are formulated. The necessity of further development of the university competences acquired in school is proved. The author offers a new approach to teaching students of mathematical training areas mathematics and computer science by means of computer simulation. This technique is based on the principles of competence-based approach, interdisciplinary connections disciplines of mathematics and computer science, promotes the formation of research competence. The author uses this approach in teaching students of mathematical training areas at Herzen University. Keywords: computer simulation, mathematical modeling, research competence, interdisciplinary communication, training of students | 1122 | |||||
| 5025 | The article discusses the issue of olympic education of students. Reflects the results of pedagogical testing of students on the subject. Revealed a low level of theoretical knowledge of students on the issues of the olympic movement, the Olympic games. Developed a set of practical lessons implemented in class-lesson system, and also defined the tasks for the students in the study of this topic as extracurricular work. Presents the results of the pedagogical experiment in which the efficiency of implementation of the developed approximate working program of the olympic education of students of the 7th grade of secondary school was revealed. Keywords: olympic education, the Olympic games, the theoretical knowledge of students in the field of olympic education program in physical culture | 1122 | |||||
| 5026 | This article focuses on the analysis of organization and content matter of student competition on History as part of the Siberian rounds of the XIII and XIV All-Russian student competitions on History among pedagogical universities held in 2016–2017 hosted by Tomsk State Pedagogical University. The authors analyze particular aspects connected with organizing academic Olympiads for bachelor’s and master’s degree students majoring in “Pedagogical Education”. A two-aspect format (comprising both theoretical and practical components) has been considered as appropriate for organizing academic Olympiads. The theoretical component is based on the tasks which allow to reveal the abilities of doing cognitive activities, the level of historical consciousness of potential teachers while the practical component involved methodological assignments which assess the abilities to apply academic performance in real educational process as well as the abilities to put into practice professional competences connected with History teachers’ pedagogical work. The forms of carrying out of various competitions (intellectual games, brainstorming, discussions, tasks on complex analysis of the historical source, section of creative methodical tasks, creation of the exhibition concept, essay contest) are described, criteria of their estimation is analyzed, the characteristic peculiarities of each competitive task are revealed. For the first time at the student competition in 2016, a new form was tested as a training session (an open lesson) with 7–8 classes schoolchildren participating. The introduction of this form into the student competitions is natural and relevant for development of student competitions movement in pedagogical universities of Russia. Moreover, the paper presents the data describing participants’ performance in particular activities; this may contribute to enhancing the efficiency of organizing academic olympiads in History, updating the technologies as well as improving the process of training participants for such kinds of events. Keywords: subject competition, history, content structure, evaluation criteria, open lesson, pedagogical professionalization, identification of talented youth | 1122 | |||||
| 5027 | Introduction. The article deals with the theme of childhood in the lyrics of Georgy Ivanov, according to the testimony of many, the best poet of Russian émigré, belonging to the generation of the first wave of emigration. Aim and objectives. The purpose of the study is to trace the theme of childhood on the material of the whole corpus of G. Ivanov’s lyrics, taking into account the influence of the poet’s acmeistic attitudes, as well as the formation of an existential worldview in his late work, and to trace the evolution of the poet’s children’s theme from the idyllic image of children in the context of the pastoral complex, typical for his early poetry, to the existential inherent in his mature work. Materials and research methods. The research methodology is based on the interpretation of literary texts based on theoretical and literary concepts (acmeism, literary tradition, poetry of the diaspora and metropolis, etc.). A comparative historical method was also applied to the analysis of texts that are typologically close, but have a temporal distance. Results and discussion. We examined the evolution of the children’s theme in the poet in connection with the acmeistic views of the author, identified the metamorphosis of the theme in connection with the appearance in the lyrics of nostalgic and existential themes related to emigration. Conclusion. The lyrical embodiment of the childhood theme of the early G. Ivanov is connected with his acmeistic attitudes, the images of children have the appearance of a “cultural cliché” (cupids, angels, peasant girls) and are written in the common pastoral modus. Childhood, in accordance with N. Gumilev’s geosophical attitudes, whose circle included the poet, is perceived by G. Ivanov as the beginning of a cultural journey, therefore the juvenile subject is accompanied by a large number of literary and culturological allusions. In the emigrant lyrics, the theme of childhood turns out to be inextricably linked with the mortal theme, which corresponds to the general mood of the latest collections of the poet. The image of childhood is distorted, sometimes beyond recognition, in the general mood of hopelessness, nostalgia and émigré longing. Keywords: Georgy Ivanov, the poetry of the first wave of Russian emigration, the theme of childhood, pastoral motifs, ecphrasis, allusion, acmeistic traditions, existential motives | 1122 | |||||
| 5028 | Mozhaeva G. V. . // Tomsk State Pedagogical University Bulletin. 1997. Issue 1 (1). P. 19-22 . | 1121 | |||||
| 5029 | The article treats the process of professlcnalisation as a sequence of internal (subjective) crises. Passing these crises consequently leads a specialist to the need to reassess the role of personal particularities in the prospect of professionalization. The personal and social maturity of a doctor serves as a basis for his full fledged professional development, rather than «the humanitarian supplements that could be neglected. | 1121 | |||||
| 5030 | The problem of deficit of qualitative ceramic building materials and the rise of their competitiveness can be solved only on the regional level – by means of more rational and complex use of local raw materials. For this purpose, the efficient complex estimation system must be worked out. The wholesale price of the prepared ceramic material can be the main estimation indicator, that can make all the rest of indicators optimal. The basic factors and dynamics of the price change of the ceramic product – the brick – are analyzed at the example of Tomsk region | 1121 | |||||
| 5031 | The problems of Master’s Degree Programme development as a new degree of University education in Russian practice are considered in this article on the date of a survey conducted in Tomsk State Pedagogical University. Keywords: Bachelor’s Degree Programme, Master’s Degree Programme, Postgraduate Study Programme, teachers of high qualification, lecture, independent work of students | 1121 | |||||
| 5032 | In this article the position of the woman in the environment of the ruling elite in France and Germany in the first half of the 17th century is considered based on the available data in modern historiography. It’s focused on the questions of specificity existence of the ruling elite, as political representation, institute of regents, female court and others. Keywords: France, Germany, the first half of the 17th century, the female ruling elite | 1121 | |||||
| 5033 | The article considers the specific character of code-switching as the key stage of translation process, explains the need to use the term “linguacultural switching” and gives its definition. The paper suggests that representations of extralinguistic situation and text type can act as cues for linguacultural switching and gives a list of mechanisms and skills needed for its effective operation. Keywords: code-switching, extralinguistic situation, text, didactics of translation | 1121 | |||||
| 5034 | The mechanisms of formation of the semantic structure of the individual composites in the German language in order to describe the process and characteristics of German seme-building are considered. The compound words with the first component- “selbst” serve as an example. Keywords: composites, seme-connection, lexico-semantic variants, the tops of nests | 1121 | |||||
| 5035 | A “visual turn” in the culture defined prevailing of visual characters in advertisement discourse. The body of man becomes one of the often used visual signs in advertisement discourse. In the article approaches and methods of research of body are considered as visual character in an advertisement. As basic methods an interview and focus are distinguished is a group, and also semiotic, structural and method of discursive interpretation. By adequate philosophical approach in the study of body a phenomenological hermeneutics can come forward in an advertisement. The phenomenological approach allows to explain the perception of the consumer of media images. The use of the hermeneutic approach will allow you to create a holistic interpretation of the corporeal image in advertising and to reach the understanding of modern models of reality with its system of values. Keywords: body, advertisement, visual sociology, phenomenological hermeneutics | 1121 | |||||
| 5036 | The article proves the necessity of monitoring the dynamics of the development of key competencies and education of students in ICT-based educational environment; proposes test materials for the diagnosis of maturity of metasubject competencies. Describes the system of assessment, evaluation criteria and the results of testing CMM. Presents the variants of tasks including the subject content of primary education (Russian language, literary reading, science). ICT tools are presented as a pedagogical tool of diagnostic ability of computer hardware and software to work with information. Provides the results of the solution of educational problems to assess the level of information activity of students’ procedural readiness for independent interaction with components of the environment. Keywords: ICT-based educational environment, ICT competence, universal educational competences development, diagnostic materials | 1121 | |||||
| 5037 | Introduction. The article discusses the figurative representations of the concepts of the heavenly bodies in the text and the artistic picture of the world of M. Bulgakov’s novel The Master and Margarita. The elements of the lexical structure of the text are analyzed, representing the images of the sun, the moon and the star, in terms of their linguistic semantics and cultural connotations associated with the mythopoetic symbolism of these space objects, as well as in the aspect of their participation in the expression of the author’s picture of the world. The purpose of the work is to explore the ways of representing the concepts of heavenly bodies (the sun, the moon and the stars) in the text of the novel The Master and Margarita, to identify aspects of their metaphorical and symbolic interpretation on the verbal and conceptual levels, to study the role of these concepts in the artistic picture of the world of the novel. Material and methods. The methodology of the work is based on cognitive, linguistic-cultural and system-structural approaches to the study of the imagery of language and artistic speech, used in the field of semantics of language units and text stylistics. The empirical material is represented by figurative words and expressions (200 units) representing the concepts of the Sun, the Moon, and the Star in M. Bulgakov’s novel The Master and Margarita, as well as fragments of text demonstrating their metaphorical functioning (850 contexts). As the sources for determining linguistic meanings and mythopoetic symbolism served the explanatory and encyclopedic dictionaries. Results and discussion. The lexical and textual fund of artistic representations of the concepts “Sun”, “Moon”, “Star” in the novel The Master and Margarita by M. Bulgakov is defined; methods and techniques of their textual implementation are revealed. The cultural and symbolic meanings of the concepts of the heavenly bodies, represented in the folk mythology of different cultures, are studied. The aspects of the metaphorical and symbolic interpretation of these concepts in the artistic picture of the world of the novel “The Master and Margarita”, as well as their role in the expression of the author’s intention, are described. Conclusion. The artistic model of the world in the novel The Master and Margarita represents a complex and multidimensional system of concepts, which in many respects comes close to folk mythology and religious cosmology. The most significant role in it is played by the images of the sun, the moon and the stars, by means of which the space-time continuum is modeled; the characteristics of the main characters, key characters and related events are expressed; the moral and philosophical content of the entire work is broadcast Keywords: concept, heavenly bodies, imaginative representations, M. Bulgakov, The Master and Margarita, artistic picture of the world | 1121 | |||||
| 5038 | . | 1120 | |||||
| 5039 | Kochetkov M. V. . // Tomsk State Pedagogical University Bulletin. 1999. Issue 5 (14). P. 43-48 . | 1120 | |||||
| 5040 | On the material of the diary, letters, archive of the poet there is made an attempt to reconstruct a route and character of his travel to Bavaria. The communication with well-known writer Jean-Paul, the perception of Albert Darer’s works and a heritage of German Revival in Nuremberg, the reflections of the modern fine arts in Munich – is inextricably related with romantic outlook of the Russian poet. Zhukovsky’s pilgrimage to Bavaria displays not only his love towards Germany but also the important part of his art development | 1120 | |||||
| 5041 | The aim of study was to investigate relationship between postural stability in a quiet stance (QS) and squat (SQ) with physical work capacity in wrestlers (n = 31). A force platform (“Rutm”, Russia) was used. We found that in QS only angular sway velocity were lower (p Keywords: balance, stabilography, physical work capacity, athletes, wrestlers | 1120 | |||||
| 5042 | . | 1120 | |||||
| 5043 | This article deals with the concept “panoramic-pedagogical thinking”. It also proves possibility of its formation during high school education. It characterizes external and internal laws of formation process and principles corresponding to them. Keywords: panoramic-pedagogical thinking; concept of panoramic-pedagogical thinking formation; laws; principles | 1120 | |||||
| 5044 | In the article the essence of concepts “speech creative activity”, “model speech creative activity development” has been analysed, as well as it presents the structural and functional components of the methodical model speech creative activity development of schoolchildren. Keywords: speech creative activity, model speech creative activity, structural and functional components of the methodical model | 1120 | |||||
| 5045 | The article deals with the problem of socialization in its historical context. Such aspects of socialization as interaction of an individual and the environment, socialization in the family and educational institutions are taken into consideration. The connection between the modern pedagogical processes and the same processes in 1920ies is found. The importance of historical background studies is underlined. Keywords: socialization, historical-pedagogical aspect of socialization, the context of socialization, factors of socialization | 1120 | |||||
| 5046 | Two translations of A. P. Chekhov’s narrative “A Dreary Story” into the French language are described; realization of a basic concept dreary and its semantic components (monotony and estrangement) are in the center of the author’s attention. Some difficulties connected with some objective features of the language and complexity of the work itself are analyzed. Keywords: Chekhov, “A Dreary Story”, Roche, Parayre, translation into the French language, translator’s transformation | 1120 | |||||
| 5047 | The article describes significance of parents’ life position in relation to physical culture as a basis for the upbringing of a healthy child. According to the results of a sociological survey of parents of school-aged children living in the Russian Far East was determined their relation to physical culture and sports activity, healthy lifestyle and the process of pupils’ training. Determines the factors motivating parents to physical culture and sport, forms of training and recreational activity, means used for health maintenance as well as parents’ role in physical education of their children. Establishes passive relation of most parents to physical activity and physical education of their children. The results of the survey allowed to make the conclusions and to plan the ways of solving problems. Keywords: parents, physical culture, healthy lifestyle, pupils, physical education | 1120 | |||||
| 5048 | The author deals with the cognitive basis of the creative processes which underlie the text formation. The subject matter of the study is the creativity of the literary text. While defining the cognitive parameters which contribute to the formation of the creative nature of the literary text, the author grounds the hypothesis about the creative text as the artful deviation from the automatized conventionality on the structural, communicative, conceptual, and semiotic levels of the literary text. The results of the study demonstrate the multilayered organization of the creative text which is formed by the cognitive processes. Among the processes are the associative connections of the chunks of knowledge, their analogical mapping, ambiguity of meaning, conceptual integration and foregrounding. These processes are viewed as the key processes in the cognitive model of the literary text which form structural, semantic and symbolic transformations that refer to the existing literary archetypes. The text is considered to be creative if the author purposefully foregrounds the semiotic level of the text and transforms it. The semiotic transformation entails the transformation of the elements of the other levels of the text. The usage of the highly frequent lexemes and structural repetitions contribute to the formation of the novel processes of the aesthetics of suspense. Keywords: language creativity, analogy, association, ambiguity, conceptual integration, foregrounding | 1120 | |||||
| 5049 | In recent years, in Russia only 36 % of students master technical specialties, which does not meet the needs of engineers for the Tyumen region. The results of the analysis of the problem of professional development of the individual and its self-determination allow to assert the need for the use of new forms of career guidance in higher education. To create conditions for personal self-determination, a well-built system of interaction between school, University and employer is necessary. One of the first experiments to attract students to technical specialties, namely the oil profile, was the organization of profile classes by PJSC “Rosneft” in the regions of Russia. The socalled“ Rosneft-classes” carry out pre-university training. In the process of teaching, students study physics, mathematics, chemistry in depth for the successful passing of the exam, also get acquainted with future profile subjects. After graduation, 95 % of graduates enter technical areas of higher education. As a result of cooperation with Rosneft, the idea to develop engineering skills was born, starting with primary school. At Tyumen Industrial University was launched the project “School of Engineering Reserve” for schoolchildren (grades 1–11), which contributes to the formation of engineering mentality at an early age. The school curriculum includes a number of disciplines: entertaining physics, mathematics, 3D modeling, robotics, young oilman, Geology, applied chemistry. The training is based on the application of project training methods. Most graduates of the school (in 2016 and 2017 93 %) go to study at technical universities. Keywords: career guidance, professional self-determination, professions, engineering mentality formation | 1120 | |||||
| 5050 | Introduction. The amateurish text is a notable phenomenon of modern mass (not elitist) speech culture. Factors that ensure the promotion of this type of text in the media include the priority of the hedonistic function to the detriment of the cognitive, as well as the interest of society in the public figure, which the media institute provides an opportunity to speak on issues not related to education and profession. The aim of the article is to study the perception of an amateurish text (its content and form) by different groups of recipients. The research issues are aimed at identifying the heterogeneity of mass speech culture by comparing the estimated positions of different recipients of the same text. Material and methods. As an example of amateurish text, the text of the chief editor of a glossy magazine is used, which emphasizes distance from specialists in the field of knowledge (philology) that he discusses. Based on the semantic- stylistic method, speech material obtained in a psycholinguistic experiment, that is, secondary reaction texts, is analyzed. Recipients are divided into three groups: non-specialists from 18 to 44 years old; non-specialists from 50 to 62 years old; students studying in the direction of “Philology”. Results and discussion. It is established that the text broadcasts relatively reliable information (scientific and semiscientific knowledge, a linguistic myth), contains factual errors. An experimental study of evaluative reactions to the text shows that the information transmitted by the text is uncritically accepted by a significant part of the recipients. Non-specialists regard the amateur as a social type depending on age: young participants in the experiment are more loyal to him than senior group recipients. Students who have mastered the problem under discussion in theory and practice speak out sharply negatively about amateur judgments. Assessment of the speech features of the text correlate with the assessment of content. The younger group approves of the humor, accessibility, “ease” with which the information is presented; the senior group notes in the text speech aggression, violation of ethical standards. Philologists in their assessments of the author’s speech style are closer to the older group, that is, more conservative than their peers. Conclusion. Evaluative reactions to one of the varieties of modern mass culture – the amateurish text – allow us to talk about the heterogeneity of this culture, namely the existence of an older and younger communicative norm. The positions of the younger norm in mass speech culture are stronger. This conclusion is based on the fact that the speech features of the source text, which received approval from the younger group recipients, and disapproval of the senior recipients, are considered in modern style as the most striking features of the press as a whole. Keywords: mass speech culture, amateur text, text perception, text assessment, junior communicative norm, senior communicative norm | 1120 | |||||