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|---|---|---|---|---|---|---|---|
| 5051 | The dialogic charactor and specific of addresses are considered in the article as a regulative structures of intertextual type in O. E. Mandelshtam’s lyrics. The research is made with basis on the theory of regularity worked out in communicative stylistics of the text. Keywords: regularity, regulative means of intertextual charactor, regulative structures of intertextual charactor, adress of intertextual type | 1094 | |||||
| 5052 | The article is aimed at examining the issue of sending retired servicemen to Tobolsk eparchy monasteries as well as it concerns conditions of their accommodation there. Besides, there are statistical data about the number of soldiers living in Siberian monasteries. The research shows peculiar features of this fact in Tobolsk eparchy history, analyzed on the basis of archival documents. Moreover, the article reveals the main tendencies and changes caused by political reforming relations between the Russian government and the Russian Orthodox Church. Keywords: Siberia, Tobolsk eparchy, monasteries, retired servicemen, almshouses, Empress Elizabeth, F. Soymonov, Metropolitan Paul (Konyuskevich) | 1094 | |||||
| 5053 | In the present article the author considers essence of the factor driver as component of the innovative field of realization of innovation potential, it develops understanding of the phenomenon the factor driver as external initiating and motivating components in relation to the innovative system. The author created ideas of critical mass of influence the driver of factors and its dimension, positions and structure the driver of factors of innovative activity are determined. Keywords: innovations, driver factors, innovative potential, innovative infrastructure | 1094 | |||||
| 5054 | The article reviews the issue of developing the contents of a Business English course for technical learners. The author reveals the problem of the didactic potential and the adequate planning of the curriculum for the purpose of the successful integration of a prospective graduate into the business environment. Keywords: business English, communicative competence, cross-cultural competence, background knowledge, cognitive skills, organizational skills, curriculum planning | 1094 | |||||
| 5055 | This article is devoted to one of the most important problems – the activity of the service of methodic help to the pedagogues of preschool educational establishments in aesthetic upbringing of children of the senior preschool age. It’s necessary to innovate the contents of aesthetic relation to the world of children of the senior preschool age in preschool educational establishments, to join the children to ecclesiastical valuables formed by mankind. Keywords: children of senior preschool age, aesthetic upbringing, aesthetic relation to world, a preschool educational establishment (kindergarten) | 1094 | |||||
| 5056 | Focuses on the requirements of a modern teacher. He must possess the skills of creative activity, which is characterized by its ability to generate ideas; the ability to find solutions in non-standard situations; the ability to analyze, predict different situations. It substantiates the necessity of organizing a creative learning environment in the universities providing education in the field of teacher education. There is a group of conditions to be met by this environment. Describes the model of the organization of creative educational environment on the example of teaching discipline “Fundamentals of mathematical processing of information”. Keywords: creative potential, professional competence of a teacher, creative educational environment, creative competence of a teacher | 1094 | |||||
| 5057 | The article discusses a topical problem of child abuse in the family. The author identifies two approaches to the definition of the concept on the basis of theoretical analysis. A representative of the first approach uses external evaluation criteria of child abuse. This concept can be identified with some forms of violence and cruelty. A representative of the second approach uses criteria reflecting the intrinsic characteristics of the phenomenon. They concretize the psychological content of the concept. The author uses a value approach to the definition of child abuse in the family. The author defines child abuse in the family as a violation (reduction) of the parent of the valuable relation to the child as an individual. Keywords: child abuse, value, value approach, the value of the child in the family | 1094 | |||||
| 5058 | The article investigates the little-known in the national historiography events associated with the early history of Canada, the French and Scottish colonization of America in the XVII century. Acadia/Nova Scotia (now the territory of one of the Maritime provinces of Canada) was in the midst of the Anglo-French colonial interests collision in a military conflict 1627–1629. Considers the conflict of father and son de La Tour which occurred against the background of these events and received a mixed assessment in the historiography. After arriving in America the first time in the early XVII century La Tours were at the origins of the first French settlements in Acadia and were experienced colonizers. In the late 1620s, these representatives of two generations of French families were on opposite sides in the Anglo-French colonial confrontation. The facts confirming the intention of the captured British Claude de La Tour to take British citizenship, not only for himself but also for his son who stayed in America. In this context, it shows the interaction of La Tour-older with Scot Sir William Alexander – the founder of the Scottish colony of Nova Scotia and Order Baronets of Nova Scotia. The conflict of Claude de La Tour and ignorance of his intentions by the son of Charles is analyzed on the basis of documentary evidence of the French colonizer Acadian N. Denys. The Russian translation of Denys’s notes in Russian historiography is presented for the first time. Keywords: Colony, America, Acadia, Nova Scotia, Claude de La Tour, Charles de La Tour, William Alexander | 1094 | |||||
| 5059 | The abstract captures the essence of moral education of school-age children with mental retardation in a special (correctional) educational institution type VIII. In fact it starts with the arrival of the child in school and includes education of patriotism, love for the country, to its area, to mother nature; promote respect for labor of adults and children active participation in this work; education of sensitive, caring attitude towards people, as well as the necessary skills of behavior in society. Indicates specific features of formation of moral views of younger schoolchildren with mental retardation. We studied and described the features of moral ideas and musical perception of primary schoolchildren with mental retardation. We analyzed the potentialities of music as a means allowing to implement effectively the process of formation of moral representations of younger schoolchildren with mental retardation. Keywords: moral concepts, younger schoolchildren, mental retardation, music | 1094 | |||||
| 5060 | The article considers some questions of esthetics of Wallace Stevens, one of the leading American poetsmodernists of the XX century, whose work remains almost not studied by the Russian literary criticism. Russianspeaking reception of his work appears in some works of G. Kruzhkov. A. Genis today talks about the specifics of his poetry, the difficulties of translation, etc. Among other things, G. Kruzhkov is the author of a number of Russian translations of poems by Stevens. The identified reference points are there in the aesthetic program of the author, among which the particular importance is attached to understanding art and the determination of the place of the poet and poetry in the modern world. The origins of his creative method are based on the works of Russian researchers of the Steven’s poetry. This method synthesizes the searches of European poetry of the XIX–XX centuries. Conclusions are made about the complexity of the aesthetic concept of the American author, as well as about its value and relevance for contemporary art and science. The aim of this article is to clarify the question about the status of the Russian-speaking reception of the creative heritage of William Stevens, who played a very prominent role in the literary life of the United States in the first half of the twentieth century and to contribute a better understanding of the literary and cultural process which takes place in the United States of America, as well as deeper penetration into the specifics of Stevens’ work. Keywords: esthetics, concept of art, symbol, reception, the author’s position, literary translation | 1094 | |||||
| 5061 | The article is of great importance due to the increasing interest of modern linguistics to issues of conceptualizing time in general and in fact in the perception of representatives of different cultures. The research is conducted on the basis of the Ket language that is crucial due to the raising interest of linguists to the endangered languages. The Ket language is a unique archaic language without literacy, and the only one representing language of the Yenisey linguistic family. The goal of the research is to elicit basic cognitive metaphors of time in the Ket linguage. The research reveals crucial methods to form temporal concepts, universal biologically supported determinated features of temporal representation in the perception of a person. The research also studies occurrence of universal characteristics on the language level on the basis of the Ket language. The research studies the nouns naming time periods and components of its syntagmatic environment. On the basis of comparison of initial and resulting metaphoric meanings of lexical units, the main metaphoric models to percept time in the Ket language have been specified: dynamic language model and static language model. Dynamic language model reveals time as a space that a human passes through. In the work a model of time movement is considered as the basis for language perception because means of its expressions are frequent and regular. Statistic model is considered as less relevant because used only in literal metaphors. The main spatial time image is a straight line indicating back and forth direction. Keywords: concept, conceptualization of time, metaphors of time, the Ket language | 1094 | |||||
| 5062 | The paper focuses on national and cultural peculiarities of indirect euphemistic expressions in American English. The author suggests that euphemism is a strategic communicative device varying within and under the influence of the historic, socio and cultural linguistic context. The major emphasis of the article is the concept of “American football” as a means of understanding American cultural mind set and source of equivocal euphemistic vocabulary. The paper explores some American cultural traits and values (related to sports traditions and rules) that are deeply impressed in mind and influence language choice: individualism, high risks, strategic planning, obsession with technology, competitiveness, religious affiliation, nationalist beliefs and aggressive business behaviour. The article highlights the popularity of American football and sports in the USA that results in the corresponding euphemistic vocabulary generation. Some sports terms borrowed from American football get in general use and are widely employed in political rhetoric and everyday speech. Therefore, American euphemisms are believed to be a class of their own, principally because they involve American realia and appeal to basic American values, thus becoming challenging to decipher for outsiders and at the same time sounding familiar and picturesque to American English speakers. Accordingly, euphemisms under study provide cultural insight and bespeak cultural identity. Keywords: culture, indirect statement, euphemism, sports term, culture metaphor | 1094 | |||||
| 5063 | The paper is devoted to the analysis of the linguo-cognitive and cultural characteristics of the opposition representation “intelligence-silliness” on the basis of the Russian and English folk tales. The underlying premises worked out in the framework of the linguistic conceptology serve as the theoretical foundation of the research. The linguistic conceptology is viewed as a branch of modern cognitive linguistics and it often focuses on the comparative analysis of these or those concepts. Folk talk as a genre reflects the reality and interprets it from a certain perspective. Moreover, folk tale can be considered as an axiogenic event which in its turn functions as a kind of an axiogenic situation. The opposition “intelligence-silliness” is analysed from the point of view of lexical explication, gender peculiarities and social status of the tales’ heroes. The conclusion is made that the English and Russian languages differ in terms of estimating and presenting intelligent and silly people. But at the same time intelligence in both linguo-cultures is associated with mental power, common sense, experience. Silliness always means lack of innate intelligence, wit and is even equal to greediness and laziness. The perspectives of the study are outlined. The representation of the opposition “intelligence- silliness” may be studied in the common language consciousness. Keywords: intelligence, silliness, folk tale, genre, linguistic conceptology | 1094 | |||||
| 5064 | . | 1093 | |||||
| 5065 | . | 1093 | |||||
| 5066 | Ugdyzhekova O. V. . // Tomsk State Pedagogical University Bulletin. 1999. Issue 6 (15). P. 9-11 . | 1093 | |||||
| 5067 | Urazaeva T. T. . // Tomsk State Pedagogical University Bulletin. 1999. Issue 6 (15). P. 73-76 . | 1093 | |||||
| 5068 | Modern isotope division manufacturing represent multi-element technical and technological complexes. The computer testing system, developed by the authors, is intended for assessing professional aptitude of various categories of technological personnel of separation manufactures (researchers, technologists, etc.). The set of qualities required of various categories of separating production personnel was defined, and the flexible system of assessing professional aptitude was developed. | 1093 | |||||
| 5069 | The rational use of cemented carbide cutting tools is impossible without knowledge of physical phenomena which occur in cutting. Among all physical processes, contact processes which take place on contact surfaces between tool and chip, and also between tool and work material are most important. In this chapter different contact conditions are analyzed. Experimental results obtained relate to contact parameters and their dependencies on cutting conditions. Experimental equipment and method of contact load measurements are described | 1093 | |||||
| 5070 | This article reveals the problems of modernization and quality of education. The author analyze the literature about this subject and describe the experience of additional exercises. Keywords: modernization and quality of education, level of knowledge. | 1093 | |||||
| 5071 | The formation of the centralized educational system in Russia in the 18th century caused the dissemination of ideason education leaders of the Reformation and the Enlightenment. The article deals with the humanistic ideas of Western thinkers and the ways of their distribution in Russia of the 18th century. Keywords: ideas of humanity, religious ideology, literacy level, West European thinkers, studying languages, genius Lomonosov, traditions in education | 1093 | |||||
| 5072 | Open in ation is a cosmological scenario in which the universe is a vacuum bubble nucleated from false vacuum decay and a period of in ationary expansion followed in the nucleated bubble. This scenario is currently receiving renewed interest in the context of the string theory landscape. Since there are a large number of metastable de Sitter vacua in the string landscape, tunneling from one vacuum to another occurs frequently through the bubble nucleation and open in ation is naturally realized. We argue that though the universe appears to be very at, a small deviation of омега0 from unity can make the effect of tensor-type perturbations on the large angle CMB anisotropy signi cant. Thus we are already testing the string landscape against observations. Keywords: string landscape, false vacuum decay, open in ation | 1093 | |||||
| 5073 | The article, based on the analysis of records keeping the primary documents of census materials, analyses the dialogue of cultures: nomadic Nenets and Russian official, the inevitable appeared in the census and revealed ways to achieve understanding between them by asking the right questions and interpretation the answers. Keywords: nomads, Yamal, Polar census, household census, traditional economy, hunting, fishing, reindeer breeding | 1093 | |||||
| 5074 | The article considers the problem of improving the quality of teacher training to correctional work with children with disabilities in the cognitive component and the criterion of social intellect. The question of becoming a professional identity is studied in terms of creating a reference model of the expert system as professionally important qualities, abilities, knowledge and skills necessary for successful implementation. One of the main problems is the lack of education and lack of preparedness of specialists, in particular, clinical psychologists and educators. The study revealed that the majority of the ezamined is characterized by an average level of social intellect, and a high level of readiness for the second year of studies reaches a very small number of students. Teachers-psychologists are only half ready to correctional work with children with disabilities according to the criterion of social intelligence, because a cognitive component of psychological readiness corresponds to values of low and intermediate level. Keywords: cognitive component, professional training, social intellect | 1093 | |||||
| 5075 | The article studies the problems that face higher school lecturers in the course of professional pedagogical communication, it reflects the complexity of the relationship between lecturers and their colleagues, administration, students, and suggests possible options for settling conflicts that arise. Particular attention is paid to the pedagogical communication difficulties specific to foreign language teachers. In addition to the analytical review of research on pedagogical communication, the author describes the results of the experiment conducted among students and graduates of universities in Novosibirsk, during which the participants tried to create a model of the ideal teacher of foreign languages, based on their own experience of communication with the teaching staff of the educational institution. Keywords: pedagogical communication, professional development, teacher of foreign languages, students, teaching staff, higher educational institution | 1093 | |||||
| 5076 | The article is devoted to the problem of folklore motives and their language representation. In folklore studies the following motives are distinguished: birth and death, three kingdoms, big house, marriage, enchanted forest and magic escape. The latter is one of the most popular motives not only in folklore but also in literature. The author resorts to the classification of magic escape forms introduced by V. Propp: magic escape alongside with throwing things/objects, magic escape connected with transformations, magic escape and pursuit. Special attention is paid to metamorphosis due to which characters can transform into different animals or birds (a horse, a wolf, a swan, an eagle, a hawk, a loon, a bear, a ruff) or objects (a ring, a straw, a needle). The characters of a runaway (a young man) and pursuer (a witch, a sorcerer) are studied. The article makes distinction between fairy tale plots and compositions in Russian and Selkup folklore. Some common and peculiar features are found. Magic escape motive is regarded as one of the oldest, it dates back to ancient mythology and could be found in different folklore traditions. The author comes to the conclusion that different motives are interweaved in fairytale plots. Cultural and ethnographic background determines peculiarities of Selkup and Russian prose folklore. Keywords: magic escape motive, plot, composition, prose folklore, magic, character, Russian folk tales, Selkup fairy tales | 1093 | |||||
| 5077 | Introduction. A review and analysis of the innovative component of the teacher’s activity is necessary in order to provide a new level of national education and its positioning in the world market of educational services. The aim of the investigation is to help teachers improve the quality of their work in accordance with the modern level of education based on the development of the concept of an “individual innovative teacher’s trajectory of a foreign language”. Material and methods. The material for the study was the articles on the topic of innovations in the field of teaching a foreign language, as well as teachers’ answers to the questionnaire which was held on-line. These answers were supplemented by the results of the individual interview. The obtained data was processed to the statistical analysis. Results and discussion. The empirical data was obtained as a result of an online survey of teachers of a foreign language at universities and schools in the center of Russia in order to define their attitude to innovations, which confirms the teachers’ interest in the topic of innovations in the profession. The factors are revealed that interfere with the implementation of innovations, the main of which is the heavy teachers’ workload. The personal teachers’ participation is defined in the development of innovative methods and their positive perception of the concept of an individual innovative trajectory. Conclusion. The teacher’s awareness of the possibility of the personal professional growth based on the implementation of “an individual innovative trajectory” will allow to improve the quality and efficiency of his work, contribute to his professional and creative self-realization. The attentive teachers’ attitude to the innovation, a critical understanding of its effectiveness and feasibility of implementation will also improve the quality of research in this area. On the one hand, the optimal combination of the strengths of traditional methods and innovative opportunities will help to maintain a sustainable balance in the national educational system, on the other hand, it will help follow all the most progressive trends. Keywords: innovations in the teaching of foreign languages, teacher’s individual trajectory, traditional teaching methods, personal professional growth, innovative trajectory | 1093 | |||||
| 5078 | . | 1092 | |||||
| 5079 | Loyko O. T. . // Tomsk State Pedagogical University Bulletin. 1999. Issue 1 (10). P. 6-9 . | 1092 | |||||
| 5080 | Ivanova E. O. . // Tomsk State Pedagogical University Bulletin. 1999. Issue 5 (14). P. 3-6 . | 1092 | |||||
| 5081 | . | 1092 | |||||
| 5082 | The article deals with the problem of changing of the collective identification in Russia into the group corporative culture. The last one is aimed to influence on the devel¬opment of sound economic and political structures and to form a proper person and his perspective world outlook. Taking into consideration the corporative culture mechanisms interaction with the national ones, capable to give it tested expedient of effectiveness and steadiness is of great importance. | 1092 | |||||
| 5083 | The research of electronic absorption spectrums and thermal parameters of dichloride copper complexes with various organic ligands is conducted. Were obtained of correlation dependencies between wave distances, temperatures of one ligand molecule sepa¬ration and calculated ligand donor ability by PM3 method. On the basis of experimental performances the spectrochemical number of the ligands was determined. The reference of the researched complexes to orbital-controlled was conducted. | 1092 | |||||
| 5084 | The article considers the mechanism of organizational designing ICS (integrated corporate structure). The purposes, principles and stages of creation ICS, including timber industry enterprises are selected. The distinctions of the approaches to orgprojecting and creation ICS are disclosed. The generalized circuit of stages of creation ICS is offered | 1092 | |||||
| 5085 | Revelation of results of children educational activity, learning at institutions of additional education, remains one of the most defined in connection with absence of united educational standard in this sphere. This variant of diagnostics is one of the possible approach to the decision of the problem of educational result estimation. Keywords: additional education, children, diagnostics, testing | 1092 | |||||
| 5086 | The article is devoted to the diachronic study of verbal vocabulary based on the example of the complex analysis of verbal units, which compose the group of the verbs of move horizontally in the contemporary English. The general meaning of the article is the classification of the verbs of move horizontally as the fundamental criterion of the isolation of semantic subgroups and the historic-etymological analysis of the lexical units of this subgroup in the system of historical evolution. Keywords: etymological characteristic, semantic characteristic, genesis, etymology, the semantic structure of the word, the verbs of move horizontally, gipersema, hyperonym, movement, giposema, a synonymic number, linguistic indicators, a comparative-historical met | 1092 | |||||
| 5087 | Relationship marketing is designated as a modern paradigm of marketing. At a theoretical level, the importance of building relationships with customers is proved. Customer retention is indicated as a priority compared to their involvement. We propose a number of terms in the relationship. Reviewed and analyzed three models of the stages of relationships. We also identify the classification of the relationships and conditions for the existence of relationships between customers and employees and / or the company itself. Keywords: relationship marketing, marketing customer relationships, interpersonal relationships, non-personal “matey” relationship, the type of relationship, personal touch | 1092 | |||||
| 5088 | The given article presents the necessity of development of new sources for off-budget financing of innovative activity in National Research Tomsk State University experience. The university is required to develop stateproprietary partnership, as well as to provide consulting services to the third party organizations. It is supposed that such sources of off-budget financing will enable the university to attract financial resources required for со-financing of research programs and grants. Keywords: university, co-financing, financing | 1092 | |||||
| 5089 | The author investigates a semiotic function of religious architecture. Sacred building (a temple) is a specific visual semiotic unit, fixing main religious and cultural content. The concept of “sacred place”, shifting from temple to the city, translates local historical meanings and related visual markers on a habitable environment in general. Methods of architectural design of sacral topos in the national culture are investigated on the example of the most important sacred buildings. Three semiotic paradigms of sacred meanings transfer in architecture are identified: the transfer of ideas, the image transfer and the copying. Keywords: architecture, religion, culture, semiotic transfer | 1092 | |||||
| 5090 | A book of poems in which titles refer to business documents (an explanatory note, travel orders, reporting) considered. The functions of genre limits in modern poetry, as well as ways of the extra poetical material lyrization analyze. Creating a setup for “the literature of fact”, the authors of the analyzed books emphasize the rootedness of their poetry in the modern society. However, the introduction of “documentality” in poetry is the convention, “factography” undergoes to lyrical “defamiliarization” using situational and stylistic grotesque. Keywords: modern poetry, a book of poems, K. Zykov, Yu. Gugolev, K. Medvedev, lyrical plot, grotesque | 1092 | |||||
| 5091 | The article describes the specifics of training of Chinese students of physical and technical profile to the perception of authentic material in the specialty using training innovative manuals. Tackling language material for the manual was due to educational and professional activities of students, peculiarities of the technical communication. The sequence of presentation from the word to the text reflects the understanding of authentic material from “recognition” of the words (phrases, cliches) to its context use and independent use in speech and in the production of secondary texts (written and oral). This logic of the material is motivated primarily by the features of teaching chinese-speaking students to a foreign language (Russian). As a result, the complex of tasks focused on the development and improvement of all types of speech activity in the field of professional communication is presented. Keywords: Russian as a foreign language, methodology, technical skills, tutorial, scientific style of speech | 1092 | |||||
| 5092 | The author claims that globalization is a modern transit, the essential features of which are the transformation of the life-world of the individual and the formation of a new value-normative consensus through designation of globalization projects. There was carried out the analysis of the designation of the basic ideas of the US-European project of globalization: united Europe as a unified Europe; return to Europe Eastern Europe; liberal Europe, the US and the EU – the world's leaders. The analysis revealed the absence of value-normative consensus in the EU about the liberal values and, therefore, to overcome the crisis it is necessary to change the value of the liberal basis and the corresponding designation of the project. Keywords: designation, globalization, globalization project, transit, liberal values | 1092 | |||||
| 5093 | The focus of the article is on the methodological question of the modelling of the discursive picture of the world. The students of Philology Department are studying this problem at the seminar “The Russian linguistic and discursive pictures of the world”. This problem is complicated, because in the modern linguistics there are no specific methods of interpretation. The modern text space is polycode (in this function) and dynamic (in the interaction of the author and the addressee) system, which is conditioned by the discourse. These factors determine the problem of the complex interpretation of the senses of the text, which demand the synthetic multi-disciplinary method. The examples are the works of the students, which use the traditional linguistic methods and new – sociometric and psycho-semantic – methods. Keywords: polycode text, discursive worldview, linguo-cognitive model of the interaction of the author and the addressee, interdisciplinary approach | 1092 | |||||
| 5094 | Grammar is a separate subject at linguistic departments and faculties in Russia, which is in line with the existing system of teaching aspects of language to students of Linguistics. However, lessons of practical grammar at linguistic departments can and must facilitate the development of discourse competence as an integral part of communicative competence. The use of non-finite forms of the English verb (verbals) which is usually found in the 2nd year syllabus is often discourse-bound. The basic pre-requisite for teaching non-finite forms of the verb is that students should be disposed to different discourse types, given models of texts with the grammatical structures in question and taught to create their own texts using discourse markers and features of text organisation. The article describes techniques of practicing non-finite forms of the verb (verbals) in English aimed at strengthening discourse skills in university students and exposing them to different discourse types. Keywords: discourse, competence, discourse competence, the English language, grammar, teaching grammar, non-finite forms, verbals | 1092 | |||||
| 5095 | Knowledge of professional terminology is one of the most important indicators of the general professional competence of a teacher, including teachers of foreign languages, who should master corresponding professional pedagogical terminology in a foreign language. The given paper reviews the concept and the structure of “terminological culture”. The author of the paper gives his own definition of “terminological culture”. Moreover, the paper states and describes leading basic principles (pedagogical conditions) of developing terminological culture among foreign language teachers such as: work with professional educational monolingual and bilingual dictionaries, using of terminology training tasks, work with professional authentic texts (in Russian and foreign languages). Keywords: terminology, terminological culture, foreign language teacher, professional pedagogical terminology, terminology training | 1092 | |||||
| 5096 | The article deals with language representation of media communicative universal – the law of pragmatically conditioned combination of stereotype and creativity in media interpretation of a newsbreak. Media communicative universal is considered as a communicative law and the principles of textual organization which realize it and reflect informational reason as an element of media communication, and which corresponds to criteria of frequency and repetition. The article points to means and ways of language representation of communicative principles, which realize this law for effective communication: principle of empathy and a model in media actualization of informational reason and principle of simultaneous stimulation of typical and unique associations in the process of media communication on the base of different means and ways of regulativity usage. Usage of complex methods including discursive, semantic-stylistic and comparative analysis allowed to reveal the specificity of actualization of pragmatically conditioned combination of stereotype and creativity in discursive practice of famous informational and media language personalities, who take part in the program “Unedited” on the radio station site “Echo of Moscow” in November 2016 (lawyer, writer, journalist and politician). The findings represent the interest for the theory of speech communication, media linguistics and communicative stylistics of the text. Keywords: media communicative universal, media discourse, media text, informational and media language personality, stereotype, creative work | 1092 | |||||
| 5097 | Patlakhov N. N. . // Tomsk State Pedagogical University Bulletin. 1997. Issue 2 (2). P. 13-15 . | 1091 | |||||
| 5098 | . | 1091 | |||||
| 5099 | Prozumentov L. M. . // Tomsk State Pedagogical University Bulletin. 1999. Issue 3 (12). P. 25-28 . | 1091 | |||||
| 5100 | . | 1091 | |||||