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2051 | The article reveals the concept «family way of life», the internal system of way of life of a family is presented. The review of the given concept interpretation is made by various authors. The author carries out a short excursus of specificity of family way of life in Russia from the 17th century to our time. Keywords: family way of life, life, components of family way of life. | 1301 | |||||
2052 | The article describes approaches to the connection of mental and physical issues in philosophy, psychology, linguistics and literature. Some examples explain the possibility of physical and spiritual synthesis in Russian literature. Keywords: mental state of human, the physical state of human, physical and spiritual synthesis, Russian literature | 1301 | |||||
2053 | The article shows the results of study and the reasons of creation and evolution of regional management of the mountain industry of Russia in the Urals and Siberian region in the 18th century are analyzed. It is proved that together with the formation of Russian mountain manufactures there was a formation and perfection of management, principles and management methods. It led to formation of four-stage structure: Collegium of Mining (Berg-kollegia) – Chancellor’s Office – Mountain administration – Factory office. Keywords: mountain industry, industrial complex, mountain factories, mountain management. | 1301 | |||||
2054 | This article is devote to analyze results of science project “Paradigms of artistic consciousness in the narrative culture” (the state contract № 14.740.11.1394 from October 20, 2011). Keywords: artistic consciousness, narrative culture, critical reception, drama, poetic, prose, pathographo text, translation, strategies of adaptation, translator’s myth, romanticism, legal consciousness, authors consciousness, historicism, historical fiction, reli | 1301 | |||||
2055 | The article considers the features of the professional training of the middle level medical staff (determined by training practices and further labour activity) in the context of valeological support of students individual education plans, which results in independent decisions – safe for personal health of trainees and people with health problems – taken by students in problem situations. Keywords: student of medical college, valeological support, individuality, module educational technology, andragogical training philosophy | 1301 | |||||
2056 | The article deals with strategic guidelines of professional mobility formation of technical university students, due to ongoing changes in economy, development of new technologies, changes in the employment structure. Problems of professional mobility formation in the historical respect are regarded; promising targets for its development are identified. Keywords: professional mobility, humanization, personality, competence, continuing education, Bologna process | 1301 | |||||
2057 | The article deals with innovative educational models of school education in the kingdom of Sweden, gives the short analyses of reasons of their effectiveness in the development of the Swedish system of compulsory education, proves the reasons of possible usage of the experience of the countries, most successful in the sphere of compulsory education, in the reformation and development of the school education in Russia; concludes the idea of potential application of the Swedish experience in the innovative educational models’ implementation in the process of the development (modernization) of the systems of school education in the Russian Federation. Keywords: innovative educational model, reformation (modernization) of the system of education, critical creative moment, pedagogical technologies, interactive educational process, content and language integrated learning | 1301 | |||||
2058 | The article is devoted to analysis of spouses’ relationship in famous English poet G. Chaucer’s creations. The author puts a question of its peculiarities to be connected with social and economic development of England in XIV century. Conclusion to be done shows spouses evaluating marriage as a transaction and this feature links to growing commodity-money relationships within the region this period. Peculiarities of development of new social and economic structure are discussed. Keywords: Geoffrey Chaucer, Canterbury Tales, gender discourse, medieval England, marriage in medieval England, commodity-money relations | 1301 | |||||
2059 | The article deals with the targeting of the modern research in the field of upbringing in the context of social situation in Russia. The contradictions between the goals of upbringing and values of society are revealed. The author shows necessity to change the purpose and content of the ethical and legal education on the basis of the provisions of the modern research in the field of morality and law. The author suggests updating the forms and methods of ethical and legal upbringing taking into account organizational unity in the structure of self-government public educational institutions. Keywords: social situation, the goals of upbringing, value orientations, ethical and legal upbringing, ethical and legal education | 1301 | |||||
2060 | The paper is devoted to one of unique artifacts of the Bronze Age – the mirror. These artifacts have been found in Tomsky and Elovsky II grave fields in the Tomsk Ob Region. The Elovsky II grave field contains 370 graves of the Andronovo and Elovo cultures, but mirrors have been found only in 12 graves. They belong to two groups: diskshaped and square mirrors. The paper analyzes the positions of mirrors in graves and persons to whom they were placed. As concluded, they were rarely placed to men, more often to women and children. In addition, the analysis of grave goods shows that children graves are especially rich in artifacts. This is typical of some burial grounds of the Bronze Age discovered in different areas. Mirrors had several functions: it was used as a fashion accessory, as an amulet, and as a symbol of belonging to elite and authority. Over a long period of time (the Bronze and Iron ages), mirrors had different functions in different areas and archaeological cultures. Keywords: archaeology, archaeological culture, metal mirrors, ritual, magic, cult, human settlements, grave field | 1301 | |||||
2061 | Substantiates the concepts of “working skills”, “values”, “value orientation to working professions”, “development of students’ value orientation to working professions”, “principles of development of studentes’ value orientation to working professions”. The focus is that the study of the principles of development of value orientation of students to the working profession is necessary for the design, implementation in practice of educational institutions educational programs and have an influence on its development in the initial general, basic general and secondary general education. In this case, the educational programs include basic educational programs of general education; working programs of subjects, courses, including courses, extracurricular activities; the program of spiritually-moral development, education trained while receiving the initial general education; the program of education and socialization of students in obtaining the basic general education; the program of education, socialization and vocational guidance of students in obtaining secondary education. It is important to understand and take into account the causal relationships, which are composed between the realization of the pedagogical impact on students and results, evidenced in the development of valuable orientations of workers to the profession. Therefore, in this article, we will determine principles and knowledge which will make the studying process manageable. Describe the principles of development of value orientation of school students to working professions that are formulated for the students of primary general, basic general and secondary general education. Keywords: students, general education, working profession, values, attitude, value orientation, development, principles | 1301 | |||||
2062 | This article considers the criteria and indicators of the formation of moral culture of a student in the multicultural context and describes the model of the process of its formation. The data of the psychological and pedagogical experiment, the evaluation of the effectiveness of creating pedagogical conditions after the introduction of the developed model in the educational process of the university are given. The examples of the use of active methods, forms, techniques and tools aimed at developing the backbone elements of student’s culture and determining his proactive attitude in forming up constructive relations in a modern multi-ethnic society are presented. The author reveals the ways of organizing independent creative activity, reflexive experience as a mechanism for reinterpreting the content of consciousness, correlating one’s abilities, self-actuating and self-improvement. The purpose of the study was to identify and substantiate definite organizational and pedagogical conditions for the formation of moral culture of a future professional in a multicultural educational environment. The introduction of the model of formation of moral culture of a student in the multicultural educational environment made it possible to raise the level of knowledge system, motives, attitudes, values and moral orientations of students, the ability to interact with partners from other cultures. Positive dynamics in relation of student to the proposed study of the field of culture, its specific content, readiness for self-actuating and self-evolution was noted. Keywords: spiritual-moral culture, multicultural educational environment, student, model of formation of moral and spiritual culture, multicultural educational environment, psychological and pedagogical experiment, pedagogical conditions | 1301 | |||||
2063 | Beginning with a brief survey of the latest developments in the field of phonosemantics the article looks into psychological basis of sound iconism by investigating the reactions of Russian speakers to English sound-iconic words. The experiment with the use of the Lexical Decision method is described and the results are tabled. The subjects – 90 Russian learners of English at different proficiency levels – were asked to identify as words or non-words stimuli of three types: a) sound-iconic English words, b) non-iconic (neutral) English words and c) quasi-words. All stimuli were presented visually in random sequences in a compressed time frame. The criteria for selecting the stimuli were thoroughly elaborated. The results of the experiment show a statistically veritable delay in identifying the sound-iconic stimuli as words. It remained constant, regardless of the English language proficiency level of the participants. Presumably, the cognitive complexity of the task increased because of a certain interference between the two ways of information processing: abstract-conceptual and sensory-symbolic. This influenced the speed and accuracy of word recognition. Another factor leading to errors might stem from the fact that the sound forms of the English visual stimuli, as they were reproduced by the subjects in their inner speech, did not coincide with their associations in Russian, which made them «think twice» before answering. Keywords: sound-iconism, lexical decision, psychosemantics, phonosemantics, Russian-English bilinguals, visual perception | 1301 | |||||
2064 | Educational-pedagogical prognosis is the sphere of scientific knowledge In which principles, phenomena and methods of prognosis concerning specific objects which are studied by sciences of education, are considered. In this case, the object of research is pedagogical practice. The particularities of educational activity's objects, periods of scientific research, methods of prognosed-strategic research are examined in this article. | 1300 | |||||
2065 | The Becke's hybrid method with the different correlation functionate has been used for the calculation of nuclear quadrupole coupling constants (NQCC) for the large number of molecules containing 9 various quadrupole nuclei. Electric field gradients were calculated at various ievels of DFT approach: B3LYP/ 6-31+G(df,pd), B3LYP/cc-pVTZ, BHandHLYP/aug-cc-pVTZ, B3LYP/3-21G(d). The nuclear quadrupole moments of oxygen, fluorine, chlorine, nitrogen, boron, aluminum, arsenic, niobium and antimony isotopes v/ere calibrated | 1300 | |||||
2066 | Trunk gaslines are key gas movers in Tomsk region. In many cases pipeline loss of integrity, in emergencies, would be associated with explosive processes caused by widening of fatigue fracturing, or entire damage could come from outflow and explosion of flammable transportation fluids escaping from the pipe. Reliable, fast-response stand-alone devices designed to cut-off such emergency sections have become most essential for system-wide operating security. Successfully certified bench and field tests have been performed with an innovative device, AZK-T, offering effective isolation of Tomsktransgaz’s large-diameter pipeline ruptured sections. This device features design simplicity and is easy to operate. Comparisons were made with foreign counterparts to reveal excellent AZK-T performance | 1300 | |||||
2067 | In the work the author suggests and justifies the new classification of the component content of technology and entrepreneurship teacher training, which includes combination of subject-cycle and concrete-special approaches. In the article the author demonstrates that the proposed structure excludes terminology divergences of the realization and terminological mechanism | 1300 | |||||
2068 | The author considers several possible ways of study and formation of students’ motivation within conditions of real academic process from the position of NLP. Using the knowledge for directing a motivation in the planning of academic activity allows to achieve the academic objectives more efficiently in the groups consisting of representatives of various types (motivation “To”; motivation “From”). | 1300 | |||||
2069 | This technology is developed on the basis of analysis of the activity theory and works of Russian and foreign authors on the problems of pedagogical technology. It implies integration of ideas which do not conflict with each other from the viewpoint of continuity of modern education. The reflexive approach to the organization of students’ activities takes the central part in the technology. It represents a process of involving students into educational and cognitive activities; revealing students’ individual difficulties, fixation of this difficulty; implementation of the activities analysis aimed at revealing the causes of the difficulties and correction of the way of activity. | 1300 | |||||
2070 | The article is devoted to the lexeme with the most common meaning – to the verb ‘make’. The aim of the article is to describe the peculiarities of usages of ‘make’ in the languages of different types. | 1300 | |||||
2071 | In this article we describe the issues of students’ activity in computer-assisted self studying of English as a foreign language (CASSOEFL) on the basis of computer technologies. We define the major skills that lead to the students’ activity during the CASSOEFL. We describe the main features of computer technology as a key to activity of a student. In this article we present the main criteria of a computer based educational software assessment. | 1300 | |||||
2072 | The article is dedicated to the particularities of the orthodox church text as a component part of religious service, role of the text in shaping the religious consciousness. It considers the particularities and the main features of the orthodox religious consciousness and mechanisms of this consciousness operation in modern society. | 1300 | |||||
2073 | The article describes place and role of farmers of the US Midwest and pripisnoi (bonded) peasantry class of Kolyvano-Voskresenskiy (Altai) region in the first half of the XIXth century. The politics of the government and Cabinet towards farmers and peasants households is analyzed. The author points out behavior stereotypes of the agrarians of the both countries and relates the given case to a comparative study of American farmers and Altai peasantry class tactics and adaptive behaviors for households in comparable surroundings founded on fundamental characteristics of agricultural households – justice, labor and worthy life. | 1300 | |||||
2074 | The article contains the theoretical and methodological approaches to the bases of a humanitarian competence development in the educational process of a future specialist’s professional training. The stages of the humanitarian competence development of a future specialist in the educational process are given in this article. Keywords: humanitarian competence, interactive training methods, media sphere of self education, psychologicalpedagogical training | 1300 | |||||
2075 | The author investigates the problem of the social information context of the junior schoolchildren, the reason of problems of information culture and the role of school information circles influencing development of the child. Keywords: information context, information environment, information culture, educational value of a cultural context of circles and organizations of the information profile. | 1300 | |||||
2076 | This paper presents the analysis of the metaphorical models of the concept of fact from the perspective of Cognitive Linguistics. More specifically, we attempt to show how Lakoff’s theory of conceptual metaphor can help us refine an unclear deem nature of the concept of fact in Modern English, which can accrue from the frequent occurrence of conventionalized metaphorical expressions about fact in everyday language. Thus, metaphor is understood as a partial mapping between conceptual domains of experience, a source domain and a target domain. In this way, we intend to make this interesting construct more useful and cognitively plausible instrument for our linguistic analysis. Keywords: fact, concept, metaphor, metaphorical model, conceptualization, abstract phenomenon, thing. | 1300 | |||||
2077 | In the article the stress in the central and southern dialects of the Selkup language is described. The research is based on the material collected during field work with last speakers of these dialects, processings of the material of the A. P. Dulzon archive and the analysis of the language of the first Selkup books. In the course of research it is revealed that in all southern and central dialects of the Selkup language there were systems paradigmatic accents, which can be described in terms “dominant” and “recessive” morphemes. The basic differences in various dialects consist in stress position, basically in marks of suffixes. Keywords: stress, morphology, Selkup language | 1300 | |||||
2078 | The paper considers the names of bear in the Nganasan and Selkup languages. It outlines mythological data that shows the role of bear in the culture of Nganasans and Selkups. The article gives linguistic analysis, which helps develop nomination characteristics of the considered zoonyms. Keywords: the Nganasan language, the Selkup language, names of bear, mythology, nomination, nomination characteristic | 1300 | |||||
2079 | This article deals with the training solid geometry in the classes of physical and mathematical profile in the context of students’ mathematical thinking. See author’s system-oriented problems mastering the mathematical activity. The majority of the problems have been instructed, solution ideas and answers. Keywords: mathematical thinking, mathematical activity, physical and mathematical profile, solid geometry, problem | 1300 | |||||
2080 | This article discusses the value-sense sphere of mother. Motherhood is one of the urgent problems of contemporary Russian society. Evolutionary purpose of women is the birth and upbringing of children. This article reflects the problem of inner peace mother, her value-semantic framework. It represents the theoretical literature review of research on the issues under study. Showes the results of the study of value and sense sphere of mothers. Determines the core values of mothers and childless women. Analyzes the differences of value-semantic sphere of mother and childless women. Mothers revealed significantly greater percentage of respondents experiencing fear and loneliness of losing loved ones, compared to childless women. Mother is a cultural and moral model for your child. For mothers sense-forming factor is the value of family life. Childless women have a wider range of values, that is more diverse and multidirectional than that of mothers’. Keywords: motherhood, maternal position, values, family, woman, mother, childless woman | 1300 | |||||
2081 | The article presents the problem of children’s education in the academic discipline “Environment” in modern elementary school. Currently, there is a new federal state educational standard of primary education in the Russian Federation. It gives teachers new opportunities for the use of the course “Environment” for the development of children. The article provides an analysis of the resources of this discipline to achieve the learning outcomes in elementary school. New educational standard has three groups of educational outcomes: substantive results, metasubject results, personal results. All three groups of results were the basis for the analysis of the resources of the discipline “Environment.” The article describes the features to achieve these results by means of the course. In particular, it describes the nature of the content of the discipline at this stage, taking into account the changes of substantial lines at different stages of development of the discipline in the past. Shows the features of the use of problem methods and techniques at the lesson “Environment”, describes its problematic structure. Great importance is attached to the possibility of organizing research and project activity of students in the study of the discipline “Environment”. These activities correspond to the content of the course and can successfully form children’s universal educational actions. Keywords: educational discipline “Environment”, standard of primary education, problem-based learning, research and project activity of students, educational outcomes | 1300 | |||||
2082 | The paper discusses the issue of the development of the English speaking communicative competence at a technical university, which is thought to have become one of the most essential skills of today’s university staff. Due to this, many of the Russian universities are now reconsidering professional requirements to the staff, believing that good knowledge of English could contribute to faster integration of their universities into global scientific community. National Research Tomsk Polytechnic University, Russia, has designed a number of professional training programmes for the English language acquisition tailored to the specific needs of the academics. The paper focuses on the course outline “English for Scientific and Academic Communicative Purposes” aimed to develop foreign language communicative competence for professional communication within academic society at the level B1/B2 (Independent User) of European communicative competences. During the course, which has been primarily created for the staff of a technical university, the major features of the academic style of communication, academic grammar and vocabulary as well as the structure of the presentation and the ways of presenting scientific contents are studied and practised. Consequently, upon completing the course, the university staff are able to share the results of their professional activity with their foreign colleagues. The learners are expected to obtain the skills of making and delivering a presentation on their professional profile, duties, and challenges, which appears to be one of the major outcomes of the programme. Keywords: foreign language communicative competence, professional communication, English for Scientific and Academic Communicative Purposes, presentation | 1300 | |||||
2083 | Introduction. The need for the search of the new strategies of the foreign language teaching in non-linguistic universities defines the researchers’ attention to the use of the Internet-memes as an effective means stimulating the students` interest to language learning. The aim of the article is to present theoretical and practical justification of the possibilities of Internet-memes use for development of non-linguistic university students` motivation to learning the foreign language. Material and methods. The research is based on the analysis of literature on creolized texts use in teaching, organizing the students’ language work with memes, defining the constituents of non-linguistic university students` motivation to English learning. In the result the set of classes facilitating the development of the students` motivation to language learning was designed and the methodical experiment aimed at implementation of the solutions under the consideration was carried out. Internet-memes selected in accordance with teaching content on the discipline are used as the material. Results and discussion. The algorithm of organizing students’ work with memes that includes motivational and perceptional, reproductive and practical, creative and transformational stages is outlined; versatile methodical apparatus of the process implementation is presented. The author notes the aspects of organization of the students’ work with memes as well as its motivational opportunities. The set of English classes oriented on using memes in the developing students’ motivation to language learning is presented. The examples of the exercises organizing the students’ work with a certain meme are given. The article presents criterial and diagnostic apparatus to evaluate students’ motivational level to English learning and the results proving the suggested solutions efficiency. Conclusion. The memes’ variety, free access, relevance to modern tendencies make them a powerful tool motivating students to deep language learning. Systematically organized students’ activity with memes contributes to the development of their foreign language skills. Keywords: foreign language, non-linguistic university students, Internet-memes, creolized texts, motivation to English learning | 1300 | |||||
2084 | . | 1299 | |||||
2085 | Imekhelova S. S. . // Tomsk State Pedagogical University Bulletin. 2000. Issue 6 (22). P. 51-55 . | 1299 | |||||
2086 | The article represents digression to the history of origin of mentality concept. Various approaches to definition and variants of definitions are considered. Today the most different opinions on the parity of history of mentalities and historical anthropology and on prospects of this union are expressed. These scientific directions are united by their interest to half-consciousness human representations and the norms of behaviour appropriate to them. | 1299 | |||||
2087 | Means of regulativeness in Z. Gippius texts in connection with their genre specific are shown. Contrast is considered as the basic means of the organization of Z. Gippius’s poetic texts and as the peculiarity of her authoric style. | 1299 | |||||
2088 | In presented work by authors happen to mechanisms verbalisation thought process and word, as ontology factors spiritual in the light-that modern achievements of natural sciences and information biophysicists. Study of mechanisms of energy relationships in regulation processes lifes, announcing a person, gains in principal new aspect, as far as word itself and thought carry material base, confirmed by phychefisiologist studies. | 1299 | |||||
2089 | The early stage of considering the idea of general positive and negative evaluation in the Germanic languages is connected with different kinds of evaluation: – pragmatically rational evaluation (‘useful, beneficial’ – *bat-, batiza); – normatively rational evaluation (‘over’ – *wers-, wairsiza; *ubil-); – intellectually psychological evaluation (‘match, connect, join’ – *gMd-, юiuю); – emotionally psychological evaluation (‘desirable’ – *wal-). | 1299 | |||||
2090 | The article bears some consideration upon the manners of language verbalization of time-concept in the Ket’s language, particularly, basic models of metaphorical conceptualization of time are extracted. They represent the abstract category of time on the basis of metaphorical mapping “space-time”. | 1299 | |||||
2091 | The article represents the results of the empirical research devoted to a problem of interage interaction of teenagers. Interage interaction is considered by theoretical positions of social constructionist and social identity theories. It is shown, that teenagers are characterized by a high level of age tolerance which influences current of interaction with those age groups, which have limited experience of interaction (children and older persons). The interaction with other social groups is based on other social categorizations, besides age. The basis of subjective differentiation to estimations of interaction with various age groups is the status-role inequality of these groups. Keywords: interage interaction, age ingroup, age outgroup, age stereotype, age tolerance | 1299 | |||||
2092 | In the given article there are considered the emerge of the first children’s and youth organizations in Russia in the 18th century which were further a precondition stage for the development of children’s and youth associations. Keywords: children’s and youth associations, precondition, education, club, children’s movement, development, public life, personality formation. | 1299 | |||||
2093 | The article focuses on the problem of creativity, university students, the methods of its development, the results of the experiment to test the effectiveness of educational conditions for the development of creativity of students of the university. Keywords: creativity, future designers, educators, development, problem learning, subject-subject relations, life experiences | 1299 | |||||
2094 | This article is devoted to the devices for creating humour in Chekhov’s prose. The examined devices have been chosen regarding to the problem of quotations and of a “borrowed” word in Chekhov’s works. The quotations for this analysis have been chosen from the works by Shakespeare, Krylov, Griboedov and Gogol. Keywords: Chekhov, “borrowed” word, quotation, Shakespeare, Krylov, Griboedov, Gogol, humorous | 1299 | |||||
2095 | Laser diagnostics of droplets sprayed by centrifugal atomizer was carried out by the small-angle scattering method. Solution of aerosol optics inverse problem was used for define the distribution function of droplet size in the sprayed liquid by the centrifugal atomizer. Keywords: particle size distribution, small-angle scattering method, laser, photodetector, atomizer | 1299 | |||||
2096 | In experiments with isolated perfused rat heart it was investigated cardioprotective effect of the selective and the nonselective cannabinoid receptor agonists during ischaemia and reperfusion at the final concentration of 0.1 and 1.0 mM. It was established that the CB1 agonist ACPA, the CB1- and CB2-receptor agonist HU-210 and the CB1- and CB2-receptor agonist СР 55,940 exhibit cardioprotective effect. The selective CB2-agonist JWH133 and the CB1- and CB2-receptor agonists anandamide and methanandamide did not exhibit cytoprotective effect. Cardioprotective effect HU-210 is depended on the activation of CB1-cannabinoid receptor. Keywords: Cannabinoid receptors, isolated heart | 1299 | |||||
2097 | The paper focuses on the participation of the Selkups in the Great Patriotic War. The main emphasis is on establishing of the Selkup pre-war population in the area of Narym and the number of their casualties in the war. Following analysis the author concludes that the large casualties of the Selkups at the front have led to high-quality demographic changes and became one of the reasons that caused irreversible cultural change in the postwar period. Keywords: the Great Patriotic War, demography, military casualties, cultural change | 1299 | |||||
2098 | There are different options of the national language picture of the world, because the national language is heterogeneous. This variability is manifested in the texts of creative linguistic identity. This thesis is confirmed by numerous linguistic and literary studies of the creative work of the outstanding Russian writer of the XX century V. P. Astafiev. The writer had a great life experience and mastered several forms of the Russian national language: standardized literary language, common parlance, territorial and social dialects. Different variants of the Russian language picture of the world are associated with this forms. V. P. Astafiev showed life of Russia in his works, he used autobiographical principle of construction of literary text. For this reason the author’s individual language picture of the world that he presented in his texts includes elements of the different variants of the Russian language picture of the world. Keywords: semantic lingvopersonology, creative language personality, the Russian language picture of the world, variants of the Russian language picture of the world, V. P. Astafiev | 1299 | |||||
2099 | The paper deals with the header structures of political articles, which include euphemisms and are taken from contemporary French newspapers. Considering the tense political situation in the world, euphemistic titles in the articles on political topics become increasingly relevant. They provide a smoothing effect of the emotional impact on the political discourse. Mass media titles and headers serve to partially reveal the text’s information and make a certain impact on the reader. Euphemism is considered as a word used for the sake of decency and discretion, to avoid mentioning unpleasant or shocking reality. As used in the press language, euphemisms render negative referents in terms of information. Their task is to modify the situation through a process of denomination and alleviative processing. Headers of political articles are classified by the type of negative revaluation of referents: understatement, axiological neutralization, improvement. Understatement in the French-language journalism is often implemented through euphemisms formed by meiosis, because they contain inherently weak negative denotation. Axiological neutralization contributes to veiling the true situation. Titles of articles are included in the policy framework shaped euphemistic statements, which make reality less dramatic, and are an essential component of the text itself. They embody a certain judgment about the current political situation. Authors neutralize the negative characteristics contained in the original concept, causing less dramatic reality that promotes the manipulation of mass consciousness. When using the improvement technique, negative formulation gives way to a more positive. Thus, the euphemisms substitute for unwanted words or expressions, which could cause a backlash in a particular situation, for the ones with a neutral connotation. Keywords: political discourse, euphemisms, meiosis, meiotic euphemisms, negative referent, understatement, axiological neutralization, improvement | 1299 | |||||
2100 | The management of modern economy demands important scientific substantiation especially from the point of view of the foundation theory. The author speaks about the base being weak and suggests treating the economic society in research as the management system. For this purpose one proposes using a synthesis of social, natural and exact sciences. They include the following blocks: the economic (central) one and additional ones - the humanitarian, technical, integration sciences united by a common philosophical methodology. | 1298 |