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2351 | The article is devoted to the comparative analyses of the role of ethical ideas in the narratives of the late Enlightenment. The ethical component of the text of «The history of the Russian state» is considered in the context of the anglo-scottish historiographical tradition of the second half of the 18th century. Keywords: ethical ideas, good, evil, last Enlightenment, historiographical tradition | 1262 | |||||
2352 | In experiments with isolated perfused rat heart it was investigated cardioprotective effect of the selective and the nonselective cannabinoid receptor agonists during ischaemia and reperfusion at the final concentration of 0.1 and 1.0 mM. It was established that the CB1 agonist ACPA, the CB1- and CB2-receptor agonist HU-210 and the CB1- and CB2-receptor agonist СР 55,940 exhibit cardioprotective effect. The selective CB2-agonist JWH133 and the CB1- and CB2-receptor agonists anandamide and methanandamide did not exhibit cytoprotective effect. Cardioprotective effect HU-210 is depended on the activation of CB1-cannabinoid receptor. Keywords: Cannabinoid receptors, isolated heart | 1262 | |||||
2353 | The paper presents research of the frequent lexical items in early short stories by V. Nabokov. The study is based on defi ning the lexical-thematic groups in the texts. Having analysed the structure of the groups, the ratio of the more frequent lexical units to the less frequent ones and the correlation between the lexical items, we have made a number of conclusions which could facilitate understanding the author's artistic worldview. Keywords: lexical item, thematic distribution of the lexis, lexical-thematic group, frequent lexical item, group overlapping, group inclusion, group juxtaposition | 1262 | |||||
2354 | This article investigates the nature, characteristics of corporate ownership and corporations as an economic entity, taking into account the achievements of the modern concept of economic sociodynamics, institutional theory, theory of property. The state is seen as a strategic coordinator of the activity of the market, key functions, which – maintain a positive structural and institutional economic reforms to achieve the objectives of society, increasing the public domain. Keywords: corporation, corporate ownership, the implementation of state-owned, public goods | 1262 | |||||
2355 | The objects of attention were the plays of early 2000-ies written by the middle generation of playwrights revealing how a change in family relationship and conflict in contemporary poetics dramaturgical stories are reflected. Family theme allows sharpening and showing a tragedy of disunity in communications (domestic, social, cultural) in a multidimensional (or over time) as well as the fact that modern man takes absurd relationships in the private life and learns to exist. Keywords: Russian drama of the 2000s, the family, intimate relationships, the plot | 1262 | |||||
2356 | The article discusses the features of the moral culture of the modern Russian society. The essence of the concept of nihilism, the understanding of this phenomenon is presented in the European and Russian reality. The author described manifestation of nihilism in students of secondary vocational school. The necessity of correcting nihilistic manifestations through education is proved. There was demonstrated the possibility of correcting the moral and ethical attitudes by means of cultural discussion. The author gives characteristics of the debate as a method of correcting the nihilistic attitudes in students. Keywords: ethical-cultural debate, moral values, morals, nihilistic, the moral and psychological attitudes | 1262 | |||||
2357 | The article deals with innovative educational models of school education in the kingdom of Sweden, gives the short analyses of reasons of their effectiveness in the development of the Swedish system of compulsory education, proves the reasons of possible usage of the experience of the countries, most successful in the sphere of compulsory education, in the reformation and development of the school education in Russia; concludes the idea of potential application of the Swedish experience in the innovative educational models’ implementation in the process of the development (modernization) of the systems of school education in the Russian Federation. Keywords: innovative educational model, reformation (modernization) of the system of education, critical creative moment, pedagogical technologies, interactive educational process, content and language integrated learning | 1262 | |||||
2358 | The article considers the grounds for the development of the ethno-cultural component of regional education. It emphasizes the need for a modern interpretation of ethno-pedagogical experience in various aspects of education as a factor of the development of a polycultural human. The article gives the description of the stages of the development and implementation of the idea of ethno-cultural education in Siberia and defines its most significant results. Keywords: education, modernization, openness, the paradigm of educational systems, and value grounds, ethnocultural component, regional education | 1262 | |||||
2359 | The article discloses the concept and design techniques in the sphere of life safety during the period of preschool childhood. The algorithm of educational designing in the sphere of life safety among preschoolers includes the formation of educational aims in the sphere of life safety; modeling; construction of education in the sphere of life safety among preschoolers and identification of the technology in formation the culture of life safety among preschoolers. Designing educational environment life safety should ensure the interaction of the system, cultural, personal, action-reflexive approaches. Keywords: pedagogical designing, education in the sphere of life safety, design techniques of education during the period of preschool childhood, methods of approaching the educational designing in the sphere of life safety | 1262 | |||||
2360 | The article traces the process of formation of professional music education in the vast Zauralskaya territory of the Russian Empire in late XIX – early XX centuries and defines the activities of Tomsk Branch of the Imperial Russian Musical Society (IRMO) in this regard as the most consistent and successful. Keywords: music education, Siberia and Far East, Tomsk Branch of the Imperial Russian Musical Society (IRMS), the end of XIX – early XX centuries | 1262 | |||||
2361 | In this paper the model of the specialist graduate of pedagogical higher education institution of physical or naturalscience specialty based on quantitative estimation of degree of formation of competences is offered. For calculation of the numerical values of competences the earlier developed and adapted indicator method of estimation of competences was used. Such approach allowes for the feedback by monitoring and analysis of dynamics of competence-based portraits. Regular research of the state of portraits at different stages of training gives the opportunity to trace the trend of development of competences of a certain student, and the use of classification procedure allows for the reception of the idea about the portrait distribution of the whole group. Keywords: educational process, specialist model, competence, indicator estimating method of competences | 1262 | |||||
2362 | Manankova R. P. . // Tomsk State Pedagogical University Bulletin. 1998. Issue 3 (6). P. 4-9 . | 1261 | |||||
2363 | . | 1261 | |||||
2364 | The overcome of the ecological process may be carried out by the quality change of the paradigm in culture and science. It is necessary to bring up the consecutive ecological culture-of behavior and thinking. The ecological problem gives the possibility to clear up the content of many ethic categories, to deepen the analysis of moral responsibility of scholars and politicians, to establish a new outlook and values on the environment. | 1261 | |||||
2365 | The development of agricultural industry cannot be successful without solution of issues for providing this branch with qualified personnel. A rural school undoubtedly can and should become one of the potential resource for renewal of the labor-power for this branch of industry. Such a school should introduce a new organizational system of education for pupils and adults in agricultural profiles. This system should inherit all good conceptions of routine education, and the main focus should be made on the principle of integration. The meaning of the notion “integration” is defined more precisely in the the article, and theoretical foundations of integration of general and professional education, as well as forms and ways of its realization in rural areas are being revealed. | 1261 | |||||
2366 | In the work some theoretical positions of skilled-experimental researches on revealing a resource of improvement of pedagogical preparation quality of the teacher to be are submitted. The model of pedagogical preparation and algorithm of realization of reflective control-estimated activity are described. | 1261 | |||||
2367 | This article is devoted to comprehension of the place, the matter, problems and the role of religious pedagogic in Tomsk education. The religious pedagogics in Tomsk has been concentrated on the system of church education and had beneficial effect on the process of teaching the students of a church and state schools of Tomsk. Today in the system of the state education the necessity of a religious & educational element of pedagogics is underestimated that is why this theme is of great importance at present. | 1261 | |||||
2368 | The author analyses principle of responsibility inevitability in Russian Criminal law. | 1261 | |||||
2369 | The purpose of this article is to find out general features of the Russian national world image in English theoretical investigations conducted on a Russian national drama «Storm». The researchers made an attempt to explain the drama through some basic ideas that were considered as the essence of the Russian culture. The analysis of these papers allows to point out and describe one of the characteristic features of this text, «ambivalence», which is also considered to be one of basic elements of a Russian cultural paradigm. Keywords: ambivalence, Russian world image, drama, Storm | 1261 | |||||
2370 | The article is devoted to the scientifi c research of the “project” and the “design”. It describes the stages of transition of these terms from technical range to humanities. Keywords: the project, the designing, needs, purpose, means of realization, the result | 1261 | |||||
2371 | The article is devoted to the development of Evangelic and Lutheran church in the electoral district of Saxony after signing of the Peace of Augsburg. The basic measures of Elector Augustus І of Saxony on creation of territorial church organization are analysed. The conclusion about strengthening of territorial authorities’ influence on churches and schools as a result of the policy of confessionalization is done. Keywords: Reformation, confessionalization, Elector Augustus І of Saxony, visitation, orthodoxy, church ordinance of Saxony | 1261 | |||||
2372 | The given article covers the results of an initiative international pilot project aimed at creating up-to-date teaching materials for training the Central Asian youth to study and work activity on the territory of Russia. The general purpose of the present elaboration is increasing the level of language and culture adaptation of students from the above-mentioned region to communicating with the Russian-speaking population. The article views some peculiarities in language interference of Central Asian students in Russia’s higher learning institutions (by the example of speakers whose native language is Tajik). Some ways of overcoming such interference are justified. Keywords: Russian as a foreign language, language interference, languages of Central Asian peoples, Tajik, language and culture adaptation | 1261 | |||||
2373 | The article deals with the impact of Kierkegaard’s ideas on Thornton Wilder’s philosophical novels. Far from being the only major influence, this impact helps to make clear certain ideological points in the writer’s works and cannot be underestimated. After discovering Kierkegaard’s works in his early youth, Thornton Wilder kept returning to them during all his life. As a result, Kierkegaard’s philosophical ideas managed to find their way into most of Wilder’s novels, though the writer didn’t simply illustrate them with his own examples but made them an integral part of his own world, blending them with his own ideas, and entering into some controversy with them in his later works. At different stages of his writing career Wilder gave special attention to different aspects of Kierkegaard’s philosophy. The concept of faith was central to his early books, from The Cabala to Heaven’s My Destination; the concept of freedom became important in his mature works, The Ides of March in particular; while his last novels, The Eighth Day and Theophilus North, developed the idea of creative evolution. Keywords: Thornton Wilder, Søren Kierkegaard, philosophical influence, philosophical novel, knight of faith, road to faith, existentialism, existential sphere, aesthetic stage, ethical stage, religious stage, freedom, creativity | 1261 | |||||
2374 | The communicative and pragmatic research of individual media discourse of Viktor Erofeev, contemporary Russian writer, the presenter of author’s cultural and entertaining TV program “Apokrif” on the channel “Culture”, was presented. Author-presenter’s professional speech behavior organizes his individual media discourse, determining the holistic well-known journalist’s image in circumstances of current discursive practice. At the same time specific peculiarities of his informational and media language personality’s idiostyle are reflected in television journalists’s individual media discourse. Analysis of individual media discourse of TV presenter is based on the criteria, which were described by the author. The linguistic and paralinguistic (phonational and kinetic) characteristics of communicative behavior of informational and media language personality of TV presenter-writer, as well as extralinguistic factors determining the specificity of the media environment, were described. The results of the research of the features of the language personality of Viktor Erofeev with the use of separate elements of the software system “VAAL” are presented. The means of quantitative content analysis identified the thematic groups of words most often used by the TV presenter. The analysis of Victor Erofeev’s speech from the point of view of the use of emotionally colored words (“emotional-lexical” estimations) is presented. The results of the linguistic projective test of Cattell are described. These results with a probability of 70–90 % characterize the psychological characteristics of the personality of Viktor Erofeev. Keywords: media discourse, individual media discourse of a TV presenter, informational and media language personality, author’s TV program, cultural and entertaining TV program | 1261 | |||||
2375 | The article provides practical examples of using an interdisciplinary approach to solving typical tasks in biology and new algorithmic approaches to determining the kinetic parameters of simple reactions in chemistry. It examines the appropriate methods to use the most common MS Excel toolkit to obtain more exact solutions of the considered tasks for the extended type values of the type of mathematical models of the desired parameters. Presents the teaching methods and practical examples of solving problems in the field of biology and chemistry which were implemented in the framework of an interdisciplinary approach, as well as their study of mathematics and computer science. The importance of interdisciplinary study with mathematical modeling of the processes that predict a change of state in biological and chemical systems is shown. These considerations contribute to the enhancement of knowledge and research, including when solving the problems by replacing numerical data with mathematical expressions. At the same time, problem analysis, solution methods, adequate assessment, visualization and interpretation of results are required. The presented practical approach effectively contributes to the implementation of the educational standard with the formation of graduates’ competencies, focused on the willingness to independently solve the research problems and self-development throughout the life. Keywords: interdisciplinary studying, pedagogical activity, practical methods, MS Excel spreadsheets, mathematical models, population dynamics, predator-prey model, physical chemistry, rate constant, reaction order | 1261 | |||||
2376 | Kalinin I. B. . // Tomsk State Pedagogical University Bulletin. 1999. Issue 3 (12). P. 37-38 . | 1260 | |||||
2377 | One of the most important problems of modern education is analyzed in the article. The authors are sure that in situation of economical destabilny Russia is in want of a teacher of high political and world view culture and civil fortitude. | 1260 | |||||
2378 | In this article there described one of the ways of form¬ing esthetical individuality by means of musical culture. The forming of esthetical individuality is an active process, which is happening in the society by means of unity of individuum and art's works. The highest aim of music-esthetical upbringing is beautiful individuality, which has a complicated social-psychological structure. Its upbringing is being realized by social-psychological mechanism of esthetical catharsis. The process of catharsistic musical perception is being analyzed in student's concert audito¬rium. | 1260 | |||||
2379 | It was found that characteristics of physical development of TPSU students practically don't depend of age (16-23) and chosen specialization (all 9 faculties). Students of the faculty of physical culture are exception, which showed considerably improvement of main physiometrical, and dynamometricai indications, which connects with regular going in for sports. It was found that there is a tendentious to improvement of antropo-metrical indications of faculty of foreign languages students in comparison to another faculties and indication in TSPU for 7 years of researches. | 1260 | |||||
2380 | Some theoretical problems of the subject of the agreement onerous rendering of services and its varieties - a mobile services are considered. The Determination of the subject of the agreement is produced through appropriation it to one of the essential terms of the agreement. Consideration of the service as the subject of the agreement matches up with the notion of the object of civil matter on rendering the mobile services i.e. notion of the service is analysed as subject of the agreement, and as object of civil matter. In connection with specified aspects subject of the agreement of the rendering the mobile services was considered. | 1260 | |||||
2381 | Approach to education from the viewpoint of the author’s theory of modeling is considered in the paper. The attitude to undertaking additional construction and analysis of the drawing for enrichment of a geometric model (external and internal) has allowed to form compact and efficient set of recommendations for solution of geometric problems «on construction». Study of geometry, founded on this approach, forms knowledge and skills in the field of mathematical modeling. | 1260 | |||||
2382 | The purpose of the article is in perfection of a control system by training process of gorodki players-sportsmen of 10-15 years on the basis of application of the developed modeling characteristics of physical readiness. Experimental and control groups were formed by the gorodki players-sportsmen in the age of 10-15 years of Tomsk region sports schools. Modeling characteristics of physical readiness of gorodki players- sportsmen of different age groups were developed by the author. Modeling characteristics are the parameters of physical readiness which make critical impact on the sports result in this kind of sports. During the experiment the efficiency of application of the developed modeling characteristics in management of training process is proved and this is confirmed by certain improved results of experimental group | 1260 | |||||
2383 | The article tells about power as control and governing oneself and other people in the process of self-realization through cooperation in social relationships. Political philosophy is aimed at the understanding of the tragic and limited character of human existence in spite of our strive to strength our power. On the other hand, it is man’s power that determines his role in the society and possibility to leave all the problems in this world. Power is directed not to structural transformations, but to other people’s feelings, who deal with the necessity of providing for our preferences. Keywords: . | 1260 | |||||
2384 | The Fauna of beetles of family Malachiidae of Northwest Caucasus totals 39 kinds, including rare kinds make 64.1 %, small kinds – 23.1 %, usual – 7.7 %, numerous – 5.1 % of fauna. Structure of fauna make 7 zoographicolly complexes. Formation of fauna Malachiidae of Northwest Caucasus followed the account of penetration into region Golarktic, Transpalearctic, Front-asyatic and the European kinds. The order of number of fauna of 5 % Malachiidae make endemic for Northwest Caucasus kinds Keywords: Beetles, family Malachiidae, Northwest Caucasus, 39 kinds, 7 zoographicolly complexes, endemic kinds | 1260 | |||||
2385 | The effect of high pH values on the release of organic matter (OM) from mucks was investigated. This study was conducted on homoionic hydrogen forms of 7 mucks (Terric Histosols). Concentration of dissolved organic matter (DOM) released were determined colorimetrically at l=465 nm. Parameters Q2/6 and Q4/6 were calculated from spectra in visible region. The dissolution of soil OM was significantly affected by pH. The relationship could be satisfactorily described by the equation: DOM = 0.01Чexp(b1ЧpH). The b1 parameter quantified the DOM release process in relation to the changes in soil pH. The investigations proved correlations among W1, Q and b1 indexes. Keywords: dissolved organic matter (DOM), mucks, pH, state of secondary transformation | 1260 | |||||
2386 | The results of the experimental work on the formation of readiness of military specialists on the use of radio communication facilities for professional activities are presented in the article. Theoretical model of readiness and the process of the diagnostic monitoring of the dynamics of the formation of components of readiness are described in it. Keywords: the use of radio communication facilities, a military specialist, military professional subjects, readiness for professional activities, pedagogic monitoring, an expert opinion | 1260 | |||||
2387 | In this article some aspects of organization of pedagogues activity evaluation are considered in context of theory evaluation. Content of system, active, competence and quality approaches with account of evaluation activity is presented. One of possible version of step-by-step organization evaluation activity in primary professional education (PPE) is developed. Keywords: system, activity, competence, quality control, evaluation, evaluation activity | 1260 | |||||
2388 | The article is devoted to monitoring consideration as one of factors of quality maintenance of expert’s professional skill improvement. Monitoring is described from the view point of educational process components. Keywords: improvement of experts professional skill, quality, monitoring of educational process | 1260 | |||||
2389 | The article deals with the formation of universal educational activities of students who, according to the federal state education standards of general education, are one of the main objectives of school education. Experimental results on the formation of universal educational activities at physics lessons by joint solution of tasks and competency of laboratory work are dealt with in the article. Keywords: universal educational actions, ability to study, situational problems | 1260 | |||||
2390 | Methodological questions of thermokarst lakes landscape dynamics in West Siberian permafrost territory based on remote sensing data and GIS-tools are considered. The data about relative change of thermokarst lake total area are given for 35-year period in different landscape zones and subzones. Possible factors of thermokarst lake areas change are discussed. Keywords: Changes climatic, permafrost, thermokarst lake landscapes, space shots | 1260 | |||||
2391 | The article is dedicated to one of the most dynamic phenomenon in the modern Russian folk dialects – formal variation of the word. Comparison results of the material wordshell modifi cation features in individual and usual language of Siberian accent carriers are given herein. Keywords: old Siberian residents speech, individual and collective lexicon, word formal variation | 1260 | |||||
2392 | The article provides with reasons for lack of Economic department students’ interest in studying the Humanities along with determination of the given subjects in the process of formation of comprehensively developed personality. Thus, the advantages of using electronic educational resources during students’ training described in the article lead to the suggestion of using them in order to motivate students to master the Humanities at Economic educational institution of higher education. Keywords: the Humanities, education in the Humanities, multicultural competencies, Economic department students, electronic educational resources, electronic textbook | 1260 | |||||
2393 | . | 1260 | |||||
2394 | The article examines the branding of tourism recreation clusters, the importance of creation of the Tourism information centers and the role of them in forming of regional clusters development. Keywords: Tourism information centers, place branding, tourism recreation clusters, tourism recreation cluster | 1260 | |||||
2395 | The article presents a comparative study of approaches to teaching the French language at Russian and Tanzanian universities. The analysis is held within curricula for Bachelor’s and Master’s Degrees of smaller universities in both countries, such as Kemerovo State University (South Western Siberia) and Dodoma University (Tanzania). This illustrates general principles of foreign language teaching in the systems of higher education of these countries. A brief historical reference is given for the overall comprehension of the status of the French language in the systems of foreign language teaching at universities of these countries. The methods of research chosen for the study are: interviews with university and school students and teachers, reviews of official educational documents and standards, comparative analysis, analysis of the authors’ own teaching experience. The new results and conclusions of the analyzed problem can be formulated as follows: the lack of didactic materials and text books for students learning French is the typical problem for Russian and Tanzanian universities; various special forms of extracurricular work promoting the French language and culture studies by students as well as a balanced language policy on the part of the state (both in the Russian Federation and in the United Republic of Tanzania) improve the status of the French language in the system of university education. Keywords: foreign languages, the French language and culture, higher educational system, language teaching methods, extracurricular activities | 1260 | |||||
2396 | Introduction. The achromatic color terms and methods of their word-formation in different linguistic cultures - Kazakh, Altai, Russian are compared and analyzed. Adjectives that naming color are an important feature of describing differences in the objects of the surrounding world which effects a person’s perception and emotional state. The system of word-formation of color names, characteristic for the languages under consideration, is a set of nominative units that are diverse in terms of structure. The subject of research is achromatic color vocabulary in the Kazakh, Altai and Russian languages. The aim of the work is to consider the methods of word formation of color terms in the Kazakh, Altai and Russian languages and to determine the general and specific features of word formation. For the first time, a comparative analysis of the derivation of color terms in the Kazakh, Altai and Russian languages was carried out. Among the methods of research is a comparative one. Results and discussion. The lexico-semantic field of color has a high degree of organization. Although color terms belong to different parts of speech, adjectives belong to the most significant group. The main emphasis is on the grammatical features of adjectives in Kazakh, Altaic and Russian. Color adjectives of the analyzed languages belong to the group of qualitative adjectives perceived by the senses, from which a comparative degree is formed. Morphological way of word formation is the basic one in the formation of color designation and color names in the Kazakh, Altai and Russian languages. This formed a whole series of parametric values of the sufficiency or insufficiency of color, the degree of intensity and color saturation (high or low), the gradation of signs. The morphological way of word-formation of color descriptions involves the formation of color terms with the help of derivational affixes. This way of forming adjectives is most productive in the languages. It is the most prospective and dominant way of word-production of color adjectives. Other methods of word formation are considered; they are composing, partial or complete reduplication, the use of qualifiers, pair words, and comparative constructions with color components. Color designation comparisons were revealed similarity and difference in Kazakh, Altaic and Russian languages. Conclusion. The word-formative analysis of color adjectives make it possible to conclude that the Kazakh, Altaic and Russian languages have a fairly extensive word-formation potential in terms of the possibility of expanding and enriching the lexico-semantic group of color-values. Keywords: color semantics, color designation, achromatic color, word formation, affixation, degree of comparison, comparative analysis | 1260 | |||||
2397 | Introduction. The need for the search of the new strategies of the foreign language teaching in non-linguistic universities defines the researchers’ attention to the use of the Internet-memes as an effective means stimulating the students` interest to language learning. The aim of the article is to present theoretical and practical justification of the possibilities of Internet-memes use for development of non-linguistic university students` motivation to learning the foreign language. Material and methods. The research is based on the analysis of literature on creolized texts use in teaching, organizing the students’ language work with memes, defining the constituents of non-linguistic university students` motivation to English learning. In the result the set of classes facilitating the development of the students` motivation to language learning was designed and the methodical experiment aimed at implementation of the solutions under the consideration was carried out. Internet-memes selected in accordance with teaching content on the discipline are used as the material. Results and discussion. The algorithm of organizing students’ work with memes that includes motivational and perceptional, reproductive and practical, creative and transformational stages is outlined; versatile methodical apparatus of the process implementation is presented. The author notes the aspects of organization of the students’ work with memes as well as its motivational opportunities. The set of English classes oriented on using memes in the developing students’ motivation to language learning is presented. The examples of the exercises organizing the students’ work with a certain meme are given. The article presents criterial and diagnostic apparatus to evaluate students’ motivational level to English learning and the results proving the suggested solutions efficiency. Conclusion. The memes’ variety, free access, relevance to modern tendencies make them a powerful tool motivating students to deep language learning. Systematically organized students’ activity with memes contributes to the development of their foreign language skills. Keywords: foreign language, non-linguistic university students, Internet-memes, creolized texts, motivation to English learning | 1260 | |||||
2398 | The paper deals with the process of foundation of the Historical faculty of the Tomsk Pedagogical Institute on the basis of the Historical department and its history during the Great Patriotic War. The changes in the teacher's and student's staff are analyzed as well as in organization of educational process and research during the Great Patriotic War. | 1259 | |||||
2399 | The characteristic feature of the modern stages of peda¬gogical diagnostics is striving for making up the full concep¬tion of studying the formation of students outlook: from the definition of the content of understanding the phenomenon itself to the investigation of the conditions of its appearance and of the role of different factors in this process. To solve such an important problem as psychological diagnostics of the process of outlook formation we must not limit ourselves only to the improvement of already existing methods. The search of new approaches to the problem is urgent. The results received in the course of the diagnostic re¬search let affirm that the aims of natural scientific outlook will be able to be reached if the integrated course «Natural Science» is introduced into schools curriculum. In this case the integration of natural scientific knowledge goes not formally but following a strict logic on the basis of the study of fundamental regularities of nature. Knowing about an enormous experience of foreign. | 1259 | |||||
2400 | The problem of search of paradigm of professional orientation of a PR-specialist is disclosed in the article, as well as the most critical objectives of PR - activity. This article acquaints the reader with the American conception of 4 PR-patterns by J. Grunig and the «classical» European conception of PR-activity. The article expresses the author's opinion on this problem and is of interest from the point of view of PR-self- identification in Russia both in theoretical and practical ways. | 1259 |