| # | Article | Downloads | |||||
|---|---|---|---|---|---|---|---|
| 4351 | . | 951 | |||||
| 4352 | The paper deals with the problem of teaching the foreign languages in Tomsk in XIX-XX centuries with cultural develop¬ment of Siberia and formation of social consciousness of the local population. Intensive teaching of the foreign languages in the Tomsk province dates back to foundation of the Tomsk University and an increase of secondary general and special edu¬cational institutions. | 951 | |||||
| 4353 | In the article the essence of a personally-oriented education is reviewed from the point of a creative psychology connected with music. The article states that musical activities in a secondary school must be based on the principle of an active creation reflected in its all the forms beginning from the musical perception to getting the musical habits and reaching the original emotionally-important results during the simple types of musical improvisation and creation | 951 | |||||
| 4354 | The article is devoted to formation of technological culture of pupils in rural ungraded schools. Keywords: culture, technological culture, competence, creative skills, technologies of training. | 951 | |||||
| 4355 | It is considered the photon scattering by channeled positron. The process cross-section in reference frame moving with longitudinal positron velocity has been found. The angular distribution of scattered photon has been investigated. It is shown that there are three possible ways of photon scattering with positron transverse energy increasing, decreasing and without of changing positron transverse energy. Keywords: positron channeling, continuous potential, photon scattering, Compton effect | 951 | |||||
| 4356 | The article discusses some of the problems of transformation of higher education that takes place in this country as a part of ideology of the competence approach. The ideas of this approach are analysed in a methodological perspective, in the aspects of personal focus, professionalism and subjective activation in education. It shows risks and positive opportunities of that direction of modernization of education, which is given by the ideology and can be traced in a number of practical amendments made in the life of higher school. Keywords: competence approach, modernization, personality, culture, professionalization, activating technology of training | 951 | |||||
| 4357 | The paper discusses the morphological similarities in the structure of Ket and Selkup cardinal numerals. For the comparative analysis, the data on Eastern and Western Khanty, Nganasan, Chulym Turkic are also used. Keywords: Ket, Selkup, numeral systems, language contact, interaction and mutual influence | 951 | |||||
| 4358 | In the article the concept “cognition of the world” in treatments of different authors is analysed. The article shows the components of this concept (sensation, perception, representations, thinking), their interaction and the role, which this complex psychological process in development of children of preschool age plays. The necessity of the professional help of the teacher is emphasized to correctly build the process of cogitative activity of the child. Keywords: knowledge of the world, sensual knowledge, rational knowledge, sensations, perception, representation, thinking | 951 | |||||
| 4359 | The article contains the analysis of means used by American and Russian students to express pre-sequenced advice indirectly. The results of the research with the use of questionaries show that American students use indirect means of expressing pre-sequenced advice more often than Russian students. American students use assertives more often than commissives and expressives, especially at official and inofficial relationships between communicators. In contrast to that, Russian students tend to use expressives amd commisives along with assertives, especially at inofficial relationships. Keywords: contrastive pragmatics, directive speech acts, pre-sequenced advice, indirect communication | 951 | |||||
| 4360 | The article deals the problem of the Russian language influence on the minority languages of the Russian Federation. The results of the influence could be seen in the Finno-Ugric grammar description, which is often performed following Russian grammatical tradition. The influence is also revealed in the process of Finno-Ugric textbook creating and the methods of material presenting. Keywords: contact influence, Finno-Ugric, adjective, accusative, the future tense | 951 | |||||
| 4361 | The article offers an approach to knowledge control in a virtual educational environment, which differs from the known methods of a weighted sum of time costs when students passing of control tests and received successful response. The article gives the algorithm to the control of knowledge, showing the success of learning within the discipline which is being studied. Keywords: educational process, the virtual educational environment, the control of knowledge | 951 | |||||
| 4362 | This article deals with such problems as development of professionally-oriented foreign language competences in non-linguistic higher schools, transition to new paradigm which is based on competence building approach which allows to orient language material to future professional activity of students. The use of interactive approaches in teaching foreign language allows to solve several educational tasks in time limited conditions and make teaching and learning process more interesting and productive. Keywords: foreign language competence, «Competence» paradigm in education, the Bologna process, interactive teaching, business game | 951 | |||||
| 4363 | The article presents and describes the experience of using different types of case-method (the opinion poll with elements of case-study; independent modeling and resolving the case-situations by students; case-test) in the competency building approach within “History of Pedagogics and Education” discipline for future Bachelor’s degree holders. The article also substantiates the opportunity of translation of most of the historical and pedagogical topics into the language of case-method. The article includes the examples of case-tests and cases described by Bachelor’s degree holders which contributed to the case bank of the discipline. The practice of different forms of the indicated interactive learning approach considering its own principles and teaching principles developed by pedagogics made it possible to solve the following problems that can be faced in the conditions of reduced classroom load: failure to make conclusions on the basis of existing knowledge, failure to establish the connection between the material that is studied at the moment and material studied previously and the interdisciplinary cause-and-effect relationships. Keywords: case-study, case-method, case-situations, opinion poll, competence, case-test | 951 | |||||
| 4364 | The article is focused on the methods of compounds’ distinguishing in the English language. The notions of grammatical continuity and semantic integrity of a lexical combination are analysed. Various criteria of differentiating compounds from phrases are observed: phonetic, orthographic, morphologic, syntactic and semantic. Special emphasis in laid on the practical application of each criterion. It is shown that none of them can be used alone for making precise differentiation between compounds and phrases. Each of them should be supported by approximately two other criteria. Therefore, the author gives examples of the most effective ways of using the methods described in the article. Keywords: compound, phrase, grammatical continuity, semantic integrity, lexical unit, word-building | 951 | |||||
| 4365 | The article considers the material and technical support service of the Workers’ and Peasants’ Red Army during the fighting near Lake Khasan from July 29 to August 11, 1938, in particular, the chronology of the transport service activities and the problems in organizing the delivery of ammunition, food, engineering materials and other materials necessary for combat operations. The problem of material support of troops is closely examined in the key of the Soviet-Finnish war and the Great Patriotic War. At the same time, little attention is paid to previous conflicts: the conflict on the Chinese Eastern railway, fighting at Lake Khasan and the conflict on the Khalkhin-Gol river, although they had a significant impact on the structure of the material support service. In 1939 the final Field Charter of the Workers’ and Peasants’ Red Army was adopted, in which the main functions of combat and material support services were registered. The purpose of this article is to study the actions of the transport service from various points of view: from the organization of the delivery of ammunition to the organization of roads to the site of the fights. Before the start of the fighting, the only road reached Novo-Kievskoe village (since 1936, Kraskino), but it was also washed away by downpours going in the region at this time of the year. There was no land road from Novo-Kievskoye to Lake Khasan; it was built after the end of the fighting. The organization of material support in the area of Lake Khasan showed the resilience and readiness of Soviet people to resist foreign aggression, but at the same time it revealed significant shortcomings that existed in one form or another until the middle of the Great Patriotic War, which shows that despite the appearance of errors, nobody took proper measures to eliminate them. Keywords: fighting near Lake Khasan, Workers’ and Peasants’ Red Army, material support, transport service, Red Banner Far Eastern front | 951 | |||||
| 4366 | The article deals with some aspects of scientific research activity management. The author defines specific features of scientific research activity management in a higher education institution. The author describes a model of teachers’ scientific research activity management in the pedagogical university, which includes the substantive, managerialexecutive and resulting components. The given structural-functional model vividly demonstrates the studied phenomenon, its inner organization and gives a whole picture of the process of teachers’ scientific research activity management in a higher education institution. Methodological basis of teachers’ scientific research activity readiness is the subject and systemic pragmatist approach. The emphasis is placed on the substantive component of the model, which is represented by the unity of management functions determined by the tasks and objectives as well as the content of the scientific research activity at all stages. The author singles out information-analytical, motivational-target, planned-prognostic, organizational-performing, control-diagnostic, and regulatory-corrective management functions in a higher education institution. The article also describes the principles of teachers’ scientific research activity management in a higher education institution such as scientific rigour, continuity and consistency, cooperation, unity of management and self-management, unity of command and team-spirit. The author defines organizational-pedagogical conditions of teachers’ scientific research activity management in a higher education institution: organization of teaching process aiming at increasing the level of research competence, system of teachers’ moral and material inducement summarizing the results of their research, effective cooperation between teachers in project groups. Keywords: management, scientific research activity management, model of teachers’ scientific research activity management in the pedagogical university, management functions | 951 | |||||
| 4367 | The problem of ethnopedagogization of the educational process is considered by the author in relation to preschool children attending classes in the institution of additional education for children. The author relies on the conceptual provisions of G.N. Volkov’s work on the ethnopedagogy of holistic teaching and educational process, the ethnopedagogical approach and the means of upbringing. The problem of interaction with the family in the system of additional education for children is being updated. Achievement of the stated goals of ensuring continuity in the education of preschool children in the family and the establishment of additional education for children is called upon to contribute to the ethno-pedagogical approach realized in the course of the study. Ethnopedagogy of the whole educational process is considered as strengthening of its ethno-pedagogical component. An ethnopedagogical model of the upbringing of children in the interaction of the institution of additional education for children with the family is developed, and some results of experimental work on its implementation are presented on the example of the Republic of Kalmykia. Approbation of the developed ethnopedagogical model of the upbringing of children in the interaction between the establishment of additional education for children and the family was carried out on the basis of the Elista Palace of Children’s Creativity of the Republic of Kalmykia. Shows the role of games and events in the system of ethnocultural education, the forms of involving parents in joint activities with teachers and children on preparing and holding a collective activity. The conducted surveys of parents of children attending the Early Development and Preschool Education Center of the Elista Palace of Children’s Creativity reveal the parents’ vision of the national identity of upbringing and the results of family interaction and the establishment of additional education in the implementation of the ethno-pedagogical model. The tested model ensures the realization of ethno-cultural values in the process of educating preschoolers. Keywords: pedagogy, model, ethnic and cultural traditions, education, socialization, further education, continuity | 951 | |||||
| 4368 | The article deals with basic periods of formation and development of communicative stylistics of text, which has been growing at the Tomsk State Pedagogical University since 1992 at the department of modern Russian and stylistics (from the end of 2017 the department of the Russian language). Peculiarities of this scientific school and factors that defined its dynamics in scientific context of linguistics at the end of XX – beginning of XXI century are described in the article. In the light of the ideas of the communicative paradigm of linguistic knowledge, in the nineties and early 2000s, the achievements of related sciences are formed that fall under the traditional and functional stylistics, functional lexicology and the theory of the communicative text: the main directions of the communicative stylistics of the text: on the verge of linguistic pragmatics – the regulative theory, on the verge of psycholinguistics – theory of text associations, on the verge of philological hermeneutics – the theory of semantic expansion of the text. Each of these areas of communicative stylistics is aimed at researching the effectiveness of dialogue between the author and the reader with the use of text. The main is the systemic and active approach to the text as a form of communication and the phenomenon of idiostyle of the language personality, which is “left” outside the text. Ideas of communicative and active approach to the text, which are realized in works of this trend, were called for the methods of teaching the Russian language. The basic periods of communicative stylistics of text development are due to new tendencies in language and speech research, connected to extension of units of analysis and to intensification of cognitive and discursive aspects of textual activity, expansion of empirical base of researches, that includes at the beginning of XXI century poetic, advertising, epistolary, media discourses. Cognitive and media vector of development is typical for modern communicative stylistics of text. It is obvious that there is the necessity of further expansion of empirical material associated with genre and style variety of up-to-date media communication, elaboration of typology of informational and media language personalities, research of cognitive aspects of their idiostyle as well as perfection of methods of different types of texts’ analysis in perspective. Keywords: communicative stylistics, regulative theory, theory of textual associations, theory of semantic expansion of text, tendencies and periods of scientific school development, text, language personality, idiostyle | 951 | |||||
| 4369 | The article considers novellas “The Doge and the Dogaressa” by E. T. A. Hoffman and “Death in Venice” by T. Mann as significant works of Venetian context. Motifs that are forming the image of Venice and included in the structure of Venetian myth are represented there. It is demonstrated that German writers in the beginning of XIXth and XXth centuries used motifs that defined the dual nature of image of Venice as the city of love and death: longing, mysteries, affinity of souls, masks, holiday / carnival and others; symbols: water, gondola / gondolier, flowers / trees, their smell and others. Hoffman’s and Mann’s Venice is pictured as an enchanting space. Both novellas begin and finish with the description of death, and love theme is connected there with sickness: love-sickness of Marino Falieri to the beautiful Annunciata and love-sickness of Aschenbach to Tadzio. In the novellas the images of mystery, mask, holiday / carnival and others, symbols of water, gondola / gondolier, flowers / trees, their smell and others are connected with the image of Venice. The image of Venice as a destructive space includes the episodes of an earthquake, plague, cholera. The negative connotation in the description of a sick city on water in T. Mann’s novella is the leading one, unlike in Hofmann’s where greatness and destruction are connected. Within the context of Venice as a decaying city love and death are inseparable, and one of the leading motifs is the motif of impossibility to leave it. The theme of art runs through the narration as a leit-motif in the novellas of German writers: the framing of Hofmann’s novella – a painting by Kolbe – suggests an idea of an amazing mystery of art creation, enabling the artist to penetrate into the essence of what is being depicted; a thought of a great role of the antique art for European culture of the beginning of the XXth century is introduced in T. Mann’s novella. Traditional for German literature motif of longing unites the two novellas as well. This approach makes it possible to imagine literary and art images, specifying peculiar features of Venetian myth’s formation and its connections to the space of Germany within the historical perspective. Keywords: image, space, motif, myth, city, novella, theme, leitmotif, art, character | 951 | |||||
| 4370 | Sannikova L. V. . // Tomsk State Pedagogical University Bulletin. 1997. Issue 3 (3). P. 8-9 . | 950 | |||||
| 4371 | Karmanov A. V. . // Tomsk State Pedagogical University Bulletin. 1998. Issue 3 (6). P. 53-55 . | 950 | |||||
| 4372 | Kolov A. Yu. . // Tomsk State Pedagogical University Bulletin. 1999. Issue 3 (12). P. 13-15 . | 950 | |||||
| 4373 | . | 950 | |||||
| 4374 | Increasing efficacy of the educational process is one of the main problems for teachers. All educational methods are directed on its decision. Achievements of science and technology are used in most progressives of them. Com¬puter as an instrument of universal introduction and as an object of increased attention of youth can be used and must be broadly used in the pedagogical practice. Ability of computer to afford information to user in any of exist forms seems author as the most worthy attention. | 950 | |||||
| 4375 | In the article on the material of early stories by V.T. Narezhny included in the cycle «Slavic evenings» (1809–1826) the formation of the romantic concept of the person in Russian prose of the beginning of the XIX century is considered. The special attention is paid to transformation in the context of pre-romantic systems of values of educational Narezhny’s representation about human nature. In the work it is traced, as the new attitude of charcters (feeling of spiritual independence and aspiration to assert it) changes traditional norms of plot’s composition and brings to the forefront the social-psychological conflicts connected with the problem of alienation of the charceter. | 950 | |||||
| 4376 | At pedagogical universities prepare for the future teachers, and the rate of theoretical physics stated to him should possess the certain originality which imposes the special responsibility on teachers. In the paper are considered prominent features of a technique of training of theoretical physics at pedagogical university. The material of clause can be used at studying theoretical physics in pedagogical high schools | 950 | |||||
| 4377 | This article is devoted to the peculiarities of gender categorization of objects and phenomena of reality expressed by the category of gender of pronouns. The problem of functioning of pronouns of the 3d person sing. is being solved on the basis of cognitive linguistics, from the point of which any linguistic research is impossible without taking into account a personal perception, empirical experience accumulated during all person’s life and social, physical and language environment. The gender category reflects a definite phenomenological knowledge (animate – inanimate, active – passive objects, person – non-person, masculine – feminine sex) of a language speaker who is treated as a subject of perception, a “naive” categorist of a surrounding reality | 950 | |||||
| 4378 | . Keywords: . | 950 | |||||
| 4379 | This article describes major tendencies of regional education policy in establishing a system for training of personnel for the development of regional innovative economy. The research shows the dynamics of changes in structure of educational programs aimed at the demands of modern economy. This article is based on the analysis of reports of universities of Tomsk in realization of innovative educational projects within the framework of national priority project “Education”. Keywords: innovative educational projects and programs, regional education system, human resources, innovative sector of economy, commercialization of innovative products | 950 | |||||
| 4380 | The paper outlines the endangered Siberian language documentation and description program undertaken by the department of Siberian indigenous languages of Tomsk State Pedagogical University. Based on the experience of the Ob-Yenissei linguistic area documentation project, particularly in documentation of the middle Ob area of Tomsk region, the main theoretical, methodological and empirical aspects of the areal study are exemplified. The discussion outlines some of factors affecting the development of local languages and cultures, assessing key hypotheses of their contact interaction and mutual evolution. Keywords: endangered languages of Siberia, areal typology, language documentation | 950 | |||||
| 4381 | The paper considers some peculiarities of Selcup world creation and its influence on the formation of entomological vocabulary in the Selcup language. The names of insects were systematized and their morphemic division let us define their possible initial meaning for the Selcup nation. Keywords: the Selcup language, names of insects (entomological vocabulary), mythology, a lexeme qaІalqo ‘an insect’ | 950 | |||||
| 4382 | The article is devoted to simulation of education settings learning. On the basis of historical and pedagogical analysis the authors suggest a model of the educational setting for the formation of the social competence of future teachers in rural schools. Keywords: modelling, educational environment, social competence, village school | 950 | |||||
| 4383 | We consider massive and massless p-forms in arbitrary D-dimensional curved space-time. Quantization of these models and evaluation of effective actions have been performed. Results are presented in terms of d'Alembertians acting on p-forms. The massive theories of p-forms do not possess gauge invariance, in contrary of massless theories. The gauge invariance is restored with help of multi-step Stuckelberg procedure. Comparising effective actions of classically equivalent theories (massless quantum theory of p-forms and theory of (D-p-2)-forms, massive quantum theory of p-forms and theory of (Dp-1)-forms), we demonstrate a quantum equivalence of corresponding models. A zeta-function excluding zero modes has been used. Keywords: quantum elds in curved space-time, p-forms, gauge eld theories, effective action, quantum equivalence | 950 | |||||
| 4384 | The article specifies the idea of state, social and pedagogical initiatives in the native popular schooling. The analysis of historical material discloses forms and content of state, social and pedagogical initiatives in the popular schooling of Arkhangelsk province in the second half of the 19th and the beginning of the 20th centuries. Keywords: state initiatives, social and pedagogical initiatives, college boards | 950 | |||||
| 4385 | The article is devoted to the analysis of the evolution of the stereotypes of perception of Bretons and Breton language by the French society. The special attention in the article is focused to the description of the comic effect created at the mention of one of the markers of Breton cultural identity. The author gives examples from the various works, confirming the existence of steady stereotypes of perception of Brittany. It also covers autostereotypes – a vision of the Breton identity and the Breton character by Bretons. Keywords: Brittany, the ethnic humour, the formation and evolution of stereotypes, the cultural identity | 950 | |||||
| 4386 | Some aspects of the interpretation of fiction associated with changes of cultural dominant are considered in the article; the author draws attention to what grounds laid down in the text of F. M. Dostoevsky’s novel “The Gambler” contributes to the emergence of new interpretation in the changed conditions; diachronic connection problem of interpretation fields is considered as a condition of preservation the integrity of culture. Keywords: image of the reader, interpretation, concept, cultural dominant | 950 | |||||
| 4387 | The article deals with an important issue in the sphere of teaching foreign languages – the problem of controlling in the system of foreign language education in high school. Having examined traditional forms of control we offer an alternative – pedagogical monitoring, that enables a teacher to get up to date information, to adjust the learning activities of students, to develop their independence and autonomy. Multifunctional nature of the pedagogical monitoring was highlighted, it was suggested that monitoring is not just a way to test and measure educational progress, but one of the efficient ways to organize the learning process. Keywords: pedagogical control, traditional means of control, pedagogical monitoring, modern information technologies | 950 | |||||
| 4388 | The article explains the usefulness of pedagogical technology in the process of preparation of experts in psychology for professional activity in the field of civil aviation. The author has developed program of an experimental course “The features of the professional activity of a psychologist in the aviation industry,” which will help students to equip with a deep knowledge about the features of the professional activity of a practical psychologist in the aviation industry. Keywords: aviation industry, readiness, method, pedagogical conditions, professional work of a psychologist, technology, formation | 950 | |||||
| 4389 | The article deals with the problem of training of teachers for professional activity in situation of continuous innovations. The article describes the basic concepts for innovative practice of teachers: “innovation process”, “levels of innovation”, “efficiency of the innovation process”, “effectiveness of innovative activity of teachers”. Identified features for innovative practical of teachers. The peculiar features of the innovative activity and the activity of innovative direction are identified and proved. It is substantiated that training of teachers for innovative activity should be based on the development of methods, techniques of activities with innovative orientation. Keywords: innovation process, levels of innovations, innovative activity of teachers, effectiveness of innovative activity of teachers, practical activities with signs of innovation | 950 | |||||
| 4390 | The paper deals with some common problems we face when teaching adult language learners, in particular learners who have considerable experience of studying but still seem to be stuck at the lower levels of elementary and pre-intermediate due to their low self-esteem, high level of anxiety, and fear of making mistakes. Adult learners face difficulties when listening to the target language. Nevertheless, the types and the extent of difficulty differ and much listening comprehension research has been conducted to investigate these differences. The results of this body of research show that listener difficulties may be influenced by a number of factors. Keywords: adult learners, educational process, socio-psychological obstacles, listening | 950 | |||||
| 4391 | The article is devoted to the research of perception of existential potential of the personality and Dostoyevsky's creativity by the Russian religious philosophers of the turn of the XIX–XX centuries. Religious philosophers revealed the mechanism of realization of philosophical potential of existential anthropology of Dostoyevsky in his works of art and an ego-documents. Religious philosophers are concentrated not on detection of compliance of views of Dostoyevsky to a moral and philosophical paradigm of existentialism, and on the search of existential meanings of creativity of the writer and corresponding to them existential in the fundamental principle of ways of a text creation. Representatives of the Russian kosmizm for the first time approached to existential interpretation of the worldview of the writer, both artistic and personal, created under the influence of empirical impressions and esthetic experiences. Ideological fullness of works was understood by them in indissoluble unity with Dostoyevsky's life experience. Keywords: F.M. Dostoyevsky, author, existential consciousness, personality, existential anthropology, ideal, dialogue, religious experience, religious philosophy, N. A. Berdyaev, Vl. Solovyov, G. V. Florovsky, S. L. Frank, N. O. Lossky, K. Leontyev, L. Shestov | 950 | |||||
| 4392 | The article presents the analysis of data of thunderstorms, heavy rains, hails for 12 weather stations in Eurasia during the summer period of 2000–2012. There were analyzed 4420 events of heavy rains, 1833 events of thunderstorms, 18 events of hail and 2 events of tornado. Investigates thermodynamic and kinematic parameters calculated from the radiosounding at 12:00 UTC (Coordinated Universal Time) at 12 stations during 2000–2012. Identifies the limits of variability and features of the thermodynamic and kinematic parameters of the atmosphere in Western Siberia during thunderstorms and heavy rains. Thermodynamic parameters of the atmosphere at the weather stations near the site, where two tornadoes were analyzed. Keywords: thunderstorm, heavy rain, hail, tornado, the thermodynamic parameters of the atmosphere, radiosonde stations of the atmosphere, cumulonimbus clouds | 950 | |||||
| 4393 | Modern society is focused on improving the performance of both technical and humanitarian areas. Modern humanitarian technologies are used in the training, education, allowing you to optimize these processes. Research activities of the teacher is a necessary factor in his professional competence. This determines the need to improve this activity. The most successful methodological approach to solving this problem, the author believes praxiological, and one of the most important mechanisms visualization. These reserves were used by the author to develop and test educational course for master’s programs “Design and assessment of educational systems”. Visualization, a relatively new pedagogy methodology used in teaching undergraduates, allowed to achieve high performance training and trainees’ satisfaction. This methodological approach and visualization techniques can be used for other training courses. Keywords: research activities of the teacher, praxeological approach, visualization, educational program, result of research activity | 950 | |||||
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| 4395 | . | 949 | |||||
| 4396 | Zarubina O. V. . // Tomsk State Pedagogical University Bulletin. 1998. Issue 3 (6). P. 30-34 . | 949 | |||||
| 4397 | . | 949 | |||||
| 4398 | Kabanova T. A. . // Tomsk State Pedagogical University Bulletin. 1999. Issue 4 (13). P. 27-28 . | 949 | |||||
| 4399 | Seredenko I. I. . // Tomsk State Pedagogical University Bulletin. 2000. Issue 6 (22). P. 28-30 . | 949 | |||||
| 4400 | In the article the analysis of the marketing commu¬nications' complex is given: advertising, public relations, personal contacts and sale's stimulation. The most important components of the communi¬cation's process at the educational services market are considered. A special attention is paid to the analysis of the edu¬cational services advertising as an effective means of marketing communications. The recommendations concerning the kinds and the content of advertising information about educational services are given in the article. | 949 | |||||