| # | Article | Downloads | |||||
|---|---|---|---|---|---|---|---|
| 4501 | The article deals with an important issue in the sphere of teaching foreign languages – the problem of controlling in the system of foreign language education in high school. Having examined traditional forms of control we offer an alternative – pedagogical monitoring, that enables a teacher to get up to date information, to adjust the learning activities of students, to develop their independence and autonomy. Multifunctional nature of the pedagogical monitoring was highlighted, it was suggested that monitoring is not just a way to test and measure educational progress, but one of the efficient ways to organize the learning process. Keywords: pedagogical control, traditional means of control, pedagogical monitoring, modern information technologies | 943 | |||||
| 4502 | Currently, due to the serious socio-economic changes in society the number of orphans, children whose parents, for various reasons are deprived of parental rights is growing. For a more successful socialization of these children it is necessary to develop and use a variety of ways and means to create the appropriate conditions. . To achieve this goal we used: lectures, conversations, visual and practical methods. The children’s sports project “Island of the Brave” became training of the vital skills of 12–14-year-old children, promoted involvement of children into physical culture and sport, introduction to the bases of a healthy lifestyle. Keywords: socialization, healthy lifestyle, physical culture and sport, integration, adaptation, children, formation | 943 | |||||
| 4503 | Multilingual education in the Republic of Kazakhstan is the most important strategy, and one of the main directions of development of the state. The author examines the nature of multilingual education, the reasons that led to its actualization in the Republic of Kazakhstan, the problems of functioning of languages in the context of the development of modern language person. The article describes the new language education priorities and principles of formation of the language identity in the multilingual educational environment of Kazakhstan, comparing different points of view on this issue. The author concludes that in the context of a new state of the multi-ethnic society as the Republic of Kazakhstan, issues of formation of the language identity of particular relevance. Keywords: multilingual, language identity, language situation, multi-cultural environment, multilingual education | 943 | |||||
| 4504 | The article examines teacher intellectuals of the Yenisei province in the XIX-XX centuries. The objective is to identify the population dynamics, social and right position, educational level, moral-ethical motivation of professional activities, cultural interests and political mood. The author states that the number of teachers in the province from 1897 to 1915 increased by 1.5 times, amounting in 1916 1148 man. The predominant age group was young people under 30, whose professional experience was less than 5 years. By 1915 74,6 % of teachers had primary and secondary special education. The vast majority of teachers came from the lower classes: petty bourgeois, peasants, Cossacks, village priests. The salary of rural teachers was slightly above the earnings of the wage worker in industry and ranged from 50 to 620 roubles a year. Higher social status had the teachers of the middle schools. Their salary 2-3,5 times was higher than that of the primary school teachers. In their cultural and educational practices teachers tried to adhere to the traditions of folk culture, which retained a strong religious colouring. The author claims that the the teachers, being the most massive professional group of provincial intellectuals, played a leading role in translating the achievements of cultural modernity into the mass consciousness of the Siberian society. Keywords: teacher intellectuals, socio-professional group, social and legal status, professional organizations, cultural modern | 943 | |||||
| 4505 | Yiddish, the language of Ashkenazic Jews, arose about ten centuries ago as a result of contact with various dialects of Medieval German. Of all the Germanic languages, Yiddish looks least Germanic: it uses a Hebrew alphabet and is read from right to left, and its grammar and lexicon have undergone considerable influence not only from Hebrew and Aramaic, but also from various Slavic languages. Between 1890 and 1920 millions of Jews from Central and Eastern Europe boarded ships for America. They were fleeing the tragic events that shook the Old World. So Yiddish language and culture began its journey on a new continent. Los Angeles, Chicago, New York, and Philadelphia were among the cities where Yiddish theaters, newspapers, and book publishers thrived. A Yiddish vaudeville sprang up, featuring performers who could switch in the blink of an eye from dances and funny jokes to sentimental songs. The heart of the culture lay in New York, where Second Avenue acquired the nickname “the Yiddish Broadway.” Yiddish words were quick to enrich American English - words like bagel, bupkes, chutzpah, klutz, schlemiel, schlep, schmuck, tchotchke, etc. Many words and phrases from Yiddish you can encounter today in American books, magazines, newspapers; or hear on television or radio, in movies or nightclubs; or may overhear on the street in many cities in the United States. The borrowings from Yiddish include specific ethnic and religious terms, words of conversational speech, pejorative words and terms of Jewish cuisine. Keywords: Yiddish, borrowings, English, religious terms, words of conversational speech, pejorative words, Jewish cuisine terms | 943 | |||||
| 4506 | Introduction. The article deals with the communicative strategies and tactics of linguistic manipulation used in the six Christmas messages issued by the Spanish King Felipe VI from 2014 to 2019. Material and methods. The analysis of Felipe VI’s Christmas messages, published on the official website of the Royal House, was based on general scientific methods (description, observation, generalization, and systematization) as well as linguistic analysis methods (linguistic interpretation, content analysis, discursive analysis). Results and discussion. This article describes some features of Felipe VI’s Christmas messages (from 2014 to 2019), taking into account the current political situation of Spain. These texts are considered a ritual genre of institutional discourse and are analyzed in the context of political rhetoric. The paper is aimed to highlight how the messages are used with an ideological purpose to strengthen the image of the monarchy and to convince people of the necessity for peaceful coexistence, respect for the law, and national pride. The article also focuses on the images of the past, the present, the addressee (Spanish society) and the country. The scientific value of this paper is in describing the most popular communicative strategies and tactics of linguistic manipulation used by the Spanish King. Conclusion. The monarch’s Christmas messages can be considered a typical example of ceremonial eloquence in which the Head of State acts as a significant public figure, not only interpreting facts and events in order to preserve the unity of the nation and stability of the country, but also discussing moral issues based on universal values. It was revealed that Felipe VI tends to use a set of communicative strategies and tactics in order to underline the importance of peaceful coexistence in Spain and to emphasize his role as the only guarantor of stability, unity, prosperity and social justice. Keywords: Christmas message, Spanish monarch, Felipe VI, ritual genre, political discourse | 943 | |||||
| 4507 | Kravets I. A. . // Tomsk State Pedagogical University Bulletin. 1998. Issue 3 (6). P. 15-18 . | 942 | |||||
| 4508 | Zarubina O. V. . // Tomsk State Pedagogical University Bulletin. 1999. Issue 3 (12). P. 21-24 . | 942 | |||||
| 4509 | Panova E. V. // Tomsk State Pedagogical University Bulletin. 2000. Issue 1 (17). P. 28-32 | 942 | |||||
| 4510 | The paper is devoted to educational aspects of new and actual problem of intentional electromagnetic interference (IEMI) to equipment. The background history of the IEMI problem is highlighted briefly, and a number of facts showing the seriousness of the problem are presented. The reflection of the problem in enlightenment and education, particularly a contribution of the author in the work and his suggestions to improve it, are considered. Numerous references on the IEMI problem are given. | 942 | |||||
| 4511 | The authors of the article consider main problems of enterprises in Russia and also the reasons of their appearance. One of the main reasons is the lack of planning. The decision of this problem could be, in authors' opinion, building of imitating models of an en¬terprise for a definite period. | 942 | |||||
| 4512 | The paper treats the problem of necessity of development of such a property of mental operations, as systematization and its influence over the quality of math teaching on the example of the theme «Integers». Characteristics of the property of systematization as well as the types of the tasks favoring the development of systematization are suggested here. We present the results of the experiment of teaching mathematics on the basis of our special system of tasks. | 942 | |||||
| 4513 | The rating of efficiency perspective for selection hybrid and parental forms of flax in conditions of Tomsk area is carried out. Is is shown, that the researched hybrid forms which have been brought up in different microclimatic conditions in territory of Tomsk area, differ by the increased parameters both seed, and fibrous efficiency to comparison with parental samples. The hybrids are perspective for test of sorts in territory of the West-Siberian region with the purpose of creation for a grade of bilateral use, that confirm the data of cluster analysis, discriminant analysis and dispersion analysis. For reception of high efficiency it is necessary further test of sorts of each form for revealing optimum conditions of cultivation | 942 | |||||
| 4514 | From Ed. From editor // Tomsk State Pedagogical University Bulletin. 2008. Issue 4 (78). P. 5-7 | 942 | |||||
| 4515 | The article considers the most ancient Germanic substantives of u-declension. It is shown that the analyzed words played a very important role in the life of ancient Germanic people. Keywords: ancient Germanic people, old Germanic u-declension, the analysis of some substantives, lagu, wudu, scield, hairus, dauюus | 942 | |||||
| 4516 | In this article we apply BRST approach to Lagrangian construction for massive fermionic fields in d-dimensional anti de Sitter space. The obtained Lagrangian theory is a reducible gauge model containing, besides the basic field, a number of auxiliary (Stuckelberg) fields and the order of reducibility grows with the value of the rank of the antisymmetric field. We show that one can get rid of all the auxiliary fields and the final Lagrangian for fermionic antisymmetric field is formulated only in terms of basic field. Keywords: BRST-approach, higher spin field, massive fermionic fields, anti de Sitter space, BRST-operator, Lagrangian, gauge transformation | 942 | |||||
| 4517 | We consider massive p-forms in arbitrary D-dimensional curved space-time. Quantization of these models has been performed. The massive theories of p-forms do not possess gauge invariance, in contrary of massless theories. We restore the gauge invariance in massive p-forms models with help of the multi-step Stuckelberg procedure and we evaluate the effective actions. The result is presented in terms of d`Alembertians acting on p-forms. Keywords: quantum fields in curved space-time, antisymmetric tensor fields, p-forms, gauge field theories, effective action | 942 | |||||
| 4518 | This article discusses and compares the names of months composing calendar systems in eastern dialects of the Khanty language and southern dialects of the Selkup language. The representatives of these peoples are not genetically related but they inhabit the same geographical area on the territory of western Siberia. The examples of months names were given and discussed as well as comparative morphosyntactic and semantic analysis were provided. Keywords: Siberian languages, calendar names, morphosyntax, semantics | 942 | |||||
| 4519 | The article discusses the features of the moral culture of the modern Russian society. The essence of the concept of nihilism, the understanding of this phenomenon is presented in the European and Russian reality. The author described manifestation of nihilism in students of secondary vocational school. The necessity of correcting nihilistic manifestations through education is proved. There was demonstrated the possibility of correcting the moral and ethical attitudes by means of cultural discussion. The author gives characteristics of the debate as a method of correcting the nihilistic attitudes in students. Keywords: ethical-cultural debate, moral values, morals, nihilistic, the moral and psychological attitudes | 942 | |||||
| 4520 | The article examines the reader’s reception in the literary communication (“author – a literary work – the reader”) and educational communication (“a literary work – a teacher – a reader-student”). Accounting of the specifics of the perception of artistic information and realization of the principle of dialogism are considered as the moments that combine these levels and determine their effectiveness. Keywords: art information, addressee, fictional world of art, imaginary reader, the naive realist perception, the subject – subject teaching | 942 | |||||
| 4521 | In the article strategic reference points of development of educational system of the closed administrativeterritorial education in Seversk are described and analytic details about the condition of education are presented; the expected directions of development are described and characterized. Keywords: educational systems, financing of educational system, FSES, restructuring of system of educational institutions | 942 | |||||
| 4522 | There is no interpretation of rationality shared by everyone in economics. This article analyzes the ideas of rationality in Western and Russian economy. The article deals with the problems of rationality. Particular attention is paid to changes in the way of rationality in the context of contemporary realities. Тhe authors have developed a method for construction of a spatial Model of the rational coordination of interests. This allows to determine the criteria of rationality. Keywords: model of human, rationality, organic rationality, organic rationality, limit rationality, types of rationality, irrationality | 942 | |||||
| 4523 | Tourism in terms of communication theory is a special kind of communication, which can be called tourist communication. The positive and negative impacts of tourism on the development of rural territories discussed in this article depends on socio-cultural environment destinations and regions, their capabilities, tourist and recreational and natural ecological potential, as well as the overall development planning of the area. Other aspects of the socio-cultural impact of tourism are connected with the fact that in the process of tourist communication there is the formation of tourism development and socio- cultural space of the person as a tourist and a resident of rural areas, as the objects of tourist interest. The attitude of the participants of the tourist communication to the natural environment and cultural traditions, values, types of leisure lifestyle is changing. The reciprocal interconnections of the tourism and local population are considered on the example of tourist destinations of the Novosibirsk region. Keywords: Tourist communication, socio-cultural space of destinations, recreational potential of the area, territorial Planning, rural areas | 942 | |||||
| 4524 | The article deals with all the most important pre-requisites to the process of education in the developed countries, gives the definition to the educational model and innovative educational model, describes innovative educational models of school education in the kingdom of Sweden: blended learning model, children are people model (CAP) and content and language integrated learning model (CLIL), analyses the innovative models according to the realization of the most important pre-requisites of the school education in the modern world, concludes the idea of potential application of the Swedish experience in the innovative educational models’ implementation in the process of the development (modernization) of the system of school education in the Russian Federation. Keywords: innovative educational model, blended learning, content and language integrated learning, usage of the latest achievements of technologies in the process of education, equality, interactive educational process, minimax principle, principle of psychologica | 942 | |||||
| 4525 | Discusses the process of teaching computer science using interactive learning tools, defines the competences (information, communication, as a consequence of ICT – competence), which students acquire as a result. Analyzes the didactic potential of electronic educational resources, and the author summarizes that the interactive tools combine the properties and functions of several types of electronic educational resources that will contribute to the achievement of educational outcomes at a qualitatively new level. Summarizes the feasibility of using interactive learning tools in teaching computer science, contributing to the creation of the possibility of the presence in a “state of mind” at the lessons of Informatics. Keywords: teaching computer science, the culture of thinking, electronic educational resources, interactive learning tools, educational outcomes | 942 | |||||
| 4526 | Wide application of project method in teaching of physics shows the potential of this method for engineering education in modern conditions of training of specialists able to adapt to modern conditions of production. The studies of many authors confirm the need for the formation of the generalized design skills for teaching physics at the technical University throughout the study at the University, including classes in physics. In our previous studies were introduced the notions of learning tasks in physics and generalized design skills and proved their compliance with the stages of the training project activities, represented the design skills formed on these stages corresponding to the phases of professional design activities of engineer. As a means of forming generalized design skills, we propose to use learning tasks in practical classes in physics. This article presents one way of forming common design skills, criteria for the selection of learning tasks in physics with the aim of forming common design skills, introduced the concept of the design potential of learning physical tasks. The authors show the method of formation of the generalized design skills and the step by step algorithm of actions of the teacher to organize the educational process to create and implement projects based on learning tasks in physics. Keywords: project potential of physical problem, project method, project skills | 942 | |||||
| 4527 | The article based on the material of the German language deals with the meaning of the lexeme “Arbeit”. Material for the study was provided by various monolingual dictionaries of German. The problem of studying of the basic lexemes of the concept “Arbeit” was studied by the author during the dissertation research on the material of proverbs of unrelated languages. In this research a comprehensive study of the basic lexeme “Arbeit” was carried out within the framework of the description of the linguocultural concept “work”. The study was conducted in accordance with the meanings of the word “Arbeit” which are represented in the dictionary entries in the form of synonymic series for each component of the words under analysis. Certain symbols verbalize the meaning “work as a profession, position” are grouped thematically and marked by territorial identity. The derivational structure of these lexemes was determined as well as frequency of their manufacturing bases of the derivatives. The semantics of the components of compound words was analyzed. The author identifies the usage labels reflecting the connotative coloring of the lexemes verbalizing the meaning of the word “Arbeit”. For more results the analysis involves data from synonymous and etymological dictionaries. The results of the study can be used in practical classes, in the seminars in lexicology of the German language. Keywords: lexeme, meaning, concept, synonymic row, component, nomination, lexical-semantic group | 942 | |||||
| 4528 | This article considers the criteria and indicators of the formation of moral culture of a student in the multicultural context and describes the model of the process of its formation. The data of the psychological and pedagogical experiment, the evaluation of the effectiveness of creating pedagogical conditions after the introduction of the developed model in the educational process of the university are given. The examples of the use of active methods, forms, techniques and tools aimed at developing the backbone elements of student’s culture and determining his proactive attitude in forming up constructive relations in a modern multi-ethnic society are presented. The author reveals the ways of organizing independent creative activity, reflexive experience as a mechanism for reinterpreting the content of consciousness, correlating one’s abilities, self-actuating and self-improvement. The purpose of the study was to identify and substantiate definite organizational and pedagogical conditions for the formation of moral culture of a future professional in a multicultural educational environment. The introduction of the model of formation of moral culture of a student in the multicultural educational environment made it possible to raise the level of knowledge system, motives, attitudes, values and moral orientations of students, the ability to interact with partners from other cultures. Positive dynamics in relation of student to the proposed study of the field of culture, its specific content, readiness for self-actuating and self-evolution was noted. Keywords: spiritual-moral culture, multicultural educational environment, student, model of formation of moral and spiritual culture, multicultural educational environment, psychological and pedagogical experiment, pedagogical conditions | 942 | |||||
| 4529 | Gorbunova N. A. . // Tomsk State Pedagogical University Bulletin. 1997. Issue 3 (3). P. 19-21 . | 941 | |||||
| 4530 | . | 941 | |||||
| 4531 | . | 941 | |||||
| 4532 | Eltsov Yu. G. . // Tomsk State Pedagogical University Bulletin. 1999. Issue 6 (15). P. 70-73 . | 941 | |||||
| 4533 | The article considers the problems of formation of scientific-innovation sphere, trie peculiarity of economic interests of its subject and also the problems of mecha¬nism formation of interrelation of interests of scienti¬fic-innovation sphere subjects. | 941 | |||||
| 4534 | The author considers Russian processing of the popular subject circuit about the old man who concedes to the young beloved contender. The basic attention in the article is paid to the texts carrying the action in the national environment (I.S. Turgenev’s, N.S. Leskov’s, F.M. Dostoevsky’s, L.N. Tolstoy’s works etc.). Their sharp religious-ethical problematic contacts with spiritual traditions of national orthodoxy. | 941 | |||||
| 4535 | The relationship of the processes of the development society with system of engineering-pedagogical education is considered on system level. The article shows leading role of creative activity of the person in the course of formations of his personalities in the system of the vocational training. The possibility of the creative education of students in engineering-pedagogical high school by introducing to the program of education technologies of innovative designing is revealed. The results of the estimation of ideality degree of different pedagogical concepts are offered and trends of their development on the base of the realized genetic analysis are shown. Keywords: development, education, creative activity, technology, innovation, ideal concept | 941 | |||||
| 4536 | The article discusses the content and methods of training students of pedagogical specializations in teaching the elements of the History of Science in the school course of Physics. The programmer of the educational module «Teaching the history of physic by means of information and communicative technologies» in the framework of the «Theory and methods of teaching Physics» course is proposed Keywords: the history of scientific experiment, educational module, theory and methods of teaching Physics, information and communicative technologies | 941 | |||||
| 4537 | The article regards the essence of a pedagogical model called “The Imagetechnology Model of Leadership Practices”, which is realized by the help of the subject “Imagiology”. The author proposes a variant of upbringing leader’s qualities by realization of the above mentioned model. Keywords: Leader’s qualities; Imagiology; The Imagetechnology of the Leadership Practices; a basic conception of leading; a verbal image; “kinesics” (Greek) image; “gabitar” image | 941 | |||||
| 4538 | In the article the necessity of integration of scientific knowledge during teaching students of “Technology and Business” degree programme is given, it is based on cyclical, cross and inter disciplinary connection; the kinds of cross disciplinary integration and the sequence of integration of the scientific knowledge. Keywords: integration, integration in education, cyclical connection, cross disciplinary connection, inter disciplinary connection | 941 | |||||
| 4539 | The comparative analysis of physiological indicators of the functional condition and electro-conducting properties of the hands’ skin of students-sportsmen of various qualifications is carried out. It is shown that changes of electric impedance reflect distinctions of physiological reaction to physical activity at persons with different degree and character of training. Keywords: properties of the hands’ skin, electric impedance, physical activity | 941 | |||||
| 4540 | The article is the result of summarising of teaching experience and content-analysis data connected with the problems of teaching English for specific purposes. The main tendencies of these problems are characterised. Keywords: English for specific purposes, competences, pedagogical technologies, support material, aspects of verbal communication. | 941 | |||||
| 4541 | The article deals with the problem of training teachers to forming general-logical mathematical abilities of junior schoolchildren. On the basis of the system of groups general-logical abilities the author suggests the approach to solve the problem, which became the basis of the author’s model of logic-methodical training students of the degree programme “Pedagogy and methodology of primary education” in the process of studying “Mathematics teaching methods”. Keywords: methods of teaching mathematics, the model of teachers training, professional pedagogic competence, logic-methodical abilities, the system of groups of general-logical abilities | 941 | |||||
| 4542 | The article provides research data revealing students’ attitudes to popular songs in English and reviews some aspects of developing a methodology for enhancing cognitive and communication skills based on this teaching means. Keywords: cognitive skills, communication skills, popular song | 941 | |||||
| 4543 | The originality of moral judgements of younger teenagers about personal qualities of schoolmates as the most blamed is considered by them. Distribution of qualities on three groups is offered: qualities-acts, qualities-motives and unmotivated qualities. Dynamics of variation of number of elections at younger teenagers in comparison with younger students in favour of qualities-motives that gives reason for the fact of orientation of psychology of teenagers on knowledge and understanding of a private world of surrounding people is traced. Keywords: younger teenagers, moral judgements, qualities-acts, qualities-motives, unmotivated qualities, a threshold of condemnation | 941 | |||||
| 4544 | We consider models of massless p-ranks antisymmetric tensor fields (p-forms) in arbitrary D-dimensional curved space-time (p d D). Quantization of these models has been performed. We evaluate the effective actions of these models. The result is presented in terms of d`Alembertians acting on p-forms. Keywords: quantum fields in curved space-time, antisymmetric tensor fields, p-forms, gauge field theories, effective action | 941 | |||||
| 4545 | The article presents the results of phenomenological and typological analysis of case-study technology influence on the quality of participants’ collaborative activity and their involvement in educational process. The relation between the involvement degree and the quality of communication of its participants has been revealed. The article is of interest to specialists in the field of psychology, pedagogy, methods of teaching professional foreign language. Keywords: case-study technology, personal, emotional, subject involvement, the quality of communication, collaborative activity | 941 | |||||
| 4546 | The problem of realization of the state policy in formation of Russian legal culture of citizens is considered in the article. The insufficient number of hours for the studies of the subject “Law” in educational institutions is discovered. On the base of the research, the author proposes to introduce the discipline “Law” for the elementary and basic general education. Keywords: sense of justice, legal education, legal culture, discipline “Law” | 941 | |||||
| 4547 | The article deals with the main reasons for the need to change the organization and content of teacher training. The authors show correspondence of the problems of such training and the stages of the universal cycle of cognitive activity. The article analyzes problems of teacher education and discusses effective steps for their solution. Keywords: concept, education, cognitive activity, teacher training | 941 | |||||
| 4548 | The article contains the results of the ascertaining experiment aimed at studying the level of emotional stability of the children of the senior preschool age. The main methods to assess the emotional state of the child and to identify the particular manifestation of emotional stability were: the observation of children’s behavior in interaction with the tutor and peers, interviews with children and teachers, educators and parents questionnaires, projective tests. Defines the criteria and indicators of emotional stability of the children: the adequacy of the emotional response of the child in the interaction with the surrounding reality; the intensity of expression of emotions experienced; the stability characteristics of the emotional response. Analysis of experimental data allowed to identify three levels of manifestation of emotional stability of senior preschoolers (high, medium and low). Suggests the author ‘s definition of “emotional stability” in relation to pre-school children. Keywords: emotions, emotional stability, pre-school children, criteria and indicators of emotional stability, analysis of experimental data, the level of symptoms of emotional stability | 941 | |||||
| 4549 | The article deals with the topical problem of influence of media texts of public informational and media language personality on mass addressee subject to pragmatically significant factors of text organization: the author, the topic, the title, the emotional tone, the usage of linguistic and non-linguistic means. The study was carried out on the basis of experiments using a scaling technique with the involvement of a focus group of informants-humanitarians aged from 20 to 50 years. The research material is the posts of different subjects in L. Ulitskaya’s blog and the texts of newspaper article and fragments of M. Veller’s program “Just think!” on the radio “Echo of Moscow”. The initial idea was that the text and its structure reflect the peculiarities of the author’s language personality, and informants’ reception and detection of invariant of data, which we obtained on the basis of the survey, allow to reveal regularities in mechanism of influence of the texts and their elements on the reader’s cognitive activity. It was determined that estimation by collective addressee of variety of speech behavior of public language personality in different genres of media discourse depends on clarity, intelligibility, perspicuity, logicality of information, topical character of subject, emotion and usage of language means of different styles. Substandard vocabulary, which is used in media texts of topical subjects, doesn’t rise to rejection if addressee feels the same emotion, but on the contrary enlarges the pragmatics of speech messages. Excessive subjective modality of public language personality in covering different social themes does not always correspond to a collective addressee, who is focused on stereotypes and restraint in relation to the utterance. The influence of media text depends to a large degree on the informational field of the author’s language personality and his emotion, though the subject of speech messages and the choice of certain genres by the public language personality are of great importance too. Keywords: public language personality, media discourse, pragmatics of media text, receptive experiment | 941 | |||||
| 4550 | . | 940 | |||||