NON-STANDARD FORMS OF ADVERTISING EXPOSURE: MARKETING EFFECT
The main strategic objective of advertising is to increase sales of a particular company. There is no doubt that the consumer knows about this problem and about the various methods of advertising impact. Some of these methods seem to be quite complex, and some clear and simple. The relevance of the study due to the fact that the effectiveness of traditional promotional tools, such as direct advertising and public relations, goes down each year. Marketers develop alternative ways of influencing consumer. This article discusses the non-standard forms of advertising and promotion: ambient marketing, product placement, creating intrigue in the advertising message, flashmobs and other.
Keywords: marketing tools to promote products and services, the efficiency of instruments of promotion, nonstandard forms of advertising promotion
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Issue: 5, 2015
Series of issue: Issue 5
Rubric: SECTORAL ECONOMICS
Pages: 63 — 68
Downloads: 981