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| 1 | The article is devoted to business education at high school. The aim of business education is to develop pupils' business culture through advertising projection. The facultative practical work «Bases of advertising activity», first, helps to pupils irrespective of the future speciality to develop business abilities. Secondly, to fix business values. Thirdly, to master the conceptual device on bases of advertising activity, to get basic knowledge, skills necessary for orientation and existence in the modern market world, to create bases for further study of economic disciplines in Universities. In a result to generate business culture. Keywords: business culture, advertising projection, advertising, facultative practical work, business, pupils of high school, pedagogics | 1573 | ||||