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1 | The scholarly article deals with the problem of concealed meaning, one of the most important and complicated issues of the contemporary linguistic studies; the characteristic feature of the latter is reference of scholars to the hidden signifiers of connotative systems. The article treats a complicated problem of the concealed meanings typology. There are revealed means and ways of coding both rational and irrational subtexts. There is also described mechanism of the subtext actualization. | 1188 |