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1 | The article presents the analysis of emotional colouring of urbanonyms (emporonyms) for what associative experiment and the phonosemantic analysis of names was conducted. As the result, words with the positive and negative connotation influencing perception of names by recipients-consumers have been revealed. Keywords: psycholinguistics, phonosemantics, emporonyms, associative experiment, connotative meaning | 1163 | ||||
2 | The article describes exercises using the names of city of Abakan at the Russian language lessons. The use of local language material can enhance students’ cognitive interest to study the regional characteristics of the Russian language. Keywords: regional lexicon, language norm, linguistic geography and culture, sociolinguistics, linguistic didactics, urbanonyms | 1332 |