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COGNITIVE ACTIVITY DEVELOPING OF BACHELORS IN ADVERTISING AND PUBLIC RELATIONS // Tomsk State Pedagogical University Bulletin. 2012. Issue 11 (126). P. 134-136

The article describes the problem of the development of student cognitive activity defining professional formation of future specialists. The methods of activization of cognitive activities on the base of lessons “Public relations in the field of physical culture and sport” are presented.

Keywords: cognitive activity, communicative practices, public relations, advertising, professional formation, means, methods