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TOURISM DESTINATION BRANDING: ERRORS AND MAIN ASPECTS OF CREATION IN THE CLUSTER APPROACH OF TOURISM DEVELOPMENT // Tomsk State Pedagogical University Bulletin. 2012. Issue 12 (127). P. 47-52

This article deals with the main aspects of tourism branding and the problem of its creation. Tourism territory branding which described in the article includes the cluster approach. The role and the characteristic of this approach is given here. There is also the general description of difficult moments in formation of Tomsk region brand as tourist destination.

Keywords: territory branding, tourism brand, cluster approach, image of destination, errors of destination branding

THE ROLE OF TOURIST INFORMATION CENTRE IN THE COMPLEX APPROACH TO THE FORMATION OF TOURISM RECREATION CLUSTER // Tomsk State Pedagogical University Bulletin. 2013. Issue 12 (140). P. 49-51

The article examines the branding of tourism recreation clusters, the importance of creation of the Tourism information centers and the role of them in forming of regional clusters development.

Keywords: Tourism information centers, place branding, tourism recreation clusters, tourism recreation cluster

THE PROBLEMS OF ECONOMIC CLUSTER DEFINITION // Tomsk State Pedagogical University Bulletin. 2015. Issue 5 (158). P. 80-85

The following article describes different approaches to such a notion as an economic cluster. Also the article represents the problem of the lack of a unified definition of economic cluster and the approach to an economic cluster understanding. Moreover, this article depicts the place which the cluster approach takes in terms of government development. The main advantages of use of cluster approach in modern conditions are considered. We speak about main aspects of cluster policy as the form of territorial and industrial production organization and regions development. We also mention the characteristics which define the main differences in cluster typology.

Keywords: economic cluster, the cluster definition, development of the region, typology of clusters, globalization, cluster policy, cluster structure, regional economy