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| 1 | In the article the author presented an analysis of the concept oil in the discourse of the oil mono-town journalist. The hyperbolization and an oil embodiment in texts by A.Shulbayeva, journalist of Strezhevoy (town in Tomsk region), lead to transformation of an oil image to the first-born substance myth. Keywords: media concept, world modelling potential, discourses of the journalist, regional picture of the world | 1157 | ||||
| 2 | The problem of interaction of concepts of different type is analyzed in the article. In the discourse of a regional journalist A. Shulbaeva under the influence of discursively, locally and individually marked concept oil a considerable transformation of such universal cultural concept as work is observed. As a result of associative semantic interactions occur the changes in the structure of the categorical concepts of different types, due to which the text of the author formed a unique model of discursive picture of the world, which has both regional and individual characteristics. Keywords: discourse picture of the world, individual discourse, interaction of concepts, discourse analysis | 1022 | ||||
| 3 | Language culture of Siberian oil north is brightly represented in the work of the journalist Asya Shulbaeva. The article discusses the discursive interaction of concepts oil and good / evil in the texts of the journalist about Strezhevoy-city Tomsk region. Strezhevoy as a single-industry town has an oil field as a fundamental organizing principle. Media presentation of the city and its inhabitants, the economy of the Tomsk region is realized through the prism of “oil centrism”. Oil is not an ethical concept and is not directly measured in moral categories, but indirectly is good and social good, as everything about oil is portrayed as a positive phenomenon of modern economic and socio-cultural life of the North of Tomsk. Keywords: discourse of the journalist, interaction of concepts | 1033 | ||||