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| 1 | This article is dedicated to the research into the interactive advertisement as a game model of cooperation between advertiser and target audience. It also presents analysis of using game tools in advertising process, results of content analysis of interactive advertising products and situational analysis of Internet market of Krasnoyarsk into the subject of development interactive technologies in advertising. According to the research results the recommendations for creation of interactive advertisement product and proposals on the use of interactive advertising in the Internet were developed. Keywords: Internet advertising, game tools, advertising process, interactive advertising model, interactive advertisement | 1285 | ||||
| 2 | The article presents the results of the sociological research of intellectual leisure-time of Krasnoyarsk region residents, conducted by the research team of Siberian Federal University in the fall of 2013. Among the areas of concern, in which researchers are interested – the scope and the structure of free time of the respondents, the essence of intellectual leisure, the quality of services offered by agencies recreational areas, the financial resources of Krasnoyarsk region residents when purchasing leisure services, advertising and promotion of leisure activities and institutions offering intellectual leisure. The study provides recommendations for the development of the intellectual leisure activities in the Krasnoyarsk region. Keywords: leisure, cultural and leisure activities, Krasnoyarsk region, intellectual leisure, leisure practices, information support concerning leisure activities, survey, leisure institutions | 1090 | ||||