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1	STEREOTYPIFICATION OF A WOMAN'S IMAGE IN GERMANY'S POLITICAL PRESS OF A PEACE TIME (ON THE EXAMPLE OF CREOLIZED TEXTS) // Tomsk State Pedagogical University Bulletin. 2014. Issue 7 (148). P. 126-129 The article consideres the image of a woman in german political press of the peacetime. Certain gender stereotypesare established, namely cultural and socially constructed ideas, opinions about the qualities, attributes and norms of behavior in female political poster and advertisements – creolized texts where considerable information about the gender factor, along with verbal means is transmitted by iconic means. Keywords: functions of stereotypes, gender stereotypes, political communication, creolized text	1036

STEREOTYPIFICATION OF A WOMAN'S IMAGE IN GERMANY'S POLITICAL PRESS OF A PEACE TIME (ON THE EXAMPLE OF CREOLIZED TEXTS) // Tomsk State Pedagogical University Bulletin. 2014. Issue 7 (148). P. 126-129

The article consideres the image of a woman in german political press of the peacetime. Certain gender stereotypesare established, namely cultural and socially constructed ideas, opinions about the qualities, attributes and norms of behavior in female political poster and advertisements – creolized texts where considerable information about the gender factor, along with verbal means is transmitted by iconic means.

Keywords: functions of stereotypes, gender stereotypes, political communication, creolized text

1036

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