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MARKETING STRATEGY OF DEVELOPMENT OF SCHOOL AS THE EDUCATIONAL ORGANIZATION // Tomsk State Pedagogical University Bulletin. 2015. Issue 5 (158). P. 23-26

The formation of the market of educational services caused the emergence of the researches devoted to the process of formation of a market position of school as the general education organization and also a need of a research of marketing strategy of development of the school, which promotes its competitiveness increase. Marketing strategy of development of modern school as the educational organization includes definition of mission, innovative strategic objective, market focused position; research of the external and internal environment and realization of holistic marketing.

Keywords: general education organization, modern school, strategic management, mission of school, marketing strategy, holistic marketing

THE EXPERIENCE OF REALIZATION OF THE MARKETING STRATEGY OF THE NON-PROFIT GENERAL EDUCATION ORGANIZATION’S DEVELOPMENT IN TERRITORIAL EDUCATIONAL SYSTEM // Tomsk State Pedagogical University Bulletin. 2015. Issue 12 (165). P. 72-76

The article shows the experience of realization of the marketing strategy of the non-profit general education organization’s development in territorial educational system. Here we carry out the assessment of efficiency of realization according to the integrative criterion of development of school as a non-profit general education organization so called marketing competence. The material for the study served: regional educational system of the Novgorod region, including 18 chairmen of the committees of education of municipalities, 78 school principals; Students of Yaroslav-the-Wise Novgorod State University. Generalization of diagnostic materials of experts by the results of experimental research indicates an increase in the level of formation of marketing competence of the school in the process of development as a nonprofit educational organization and the existence of ties between the effectiveness of its development and educational opportunities for strategic marketing.

Keywords: general education organization, modern school, strategic management, mission of school, marketing strategy, integrative criterion, marketing competence of the non-profit general education organization

PEDAGOGICAL TOLERANCE AS AN INTERDISCIPLINARY PHENOMENON // Tomsk State Pedagogical University Bulletin. 2016. Issue 1 (166). P. 144-150

The article presents the analysis of the concept essence “tolerance” in different sciences. Offers different classifications of tolerance. Of greatest interest to the study is the concept of “pedagogical tolerance”. It is proved, that the сoncept “pedagogical tolerance” can be represented as integrative characteristics of specialist of professional sphere “Man-Man”. The concept “pedagogical tolerance” can be regarded also as a kind of professional tolerance. Pedagogical tolerance is manifested in the implementation of pedagogical functions: organizational, educational, informational, controlling et al. They are necessary for the specialists of this professional sphere, for the successful implementation of their professional tasks. This allows to discover the essence of concept “pedagogical tolerance” as an interdisciplinary phenomenon.

Keywords: tolerance, pedagogical tolerance, interdisciplinary phenomenon