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| 1 | The author suggests that the conventionalization of the etiquette has led to the appearance of hidden communication strategies, which functioning is interactional communication. Obviously, interactional communication requires the following certain communicative rules. Thus, verbal behavior as a certain series of interrelated speech acts is a model based on a strategic approach. While a communicant is creating a communicative strategy he implements complex thought processes that require consistency, clarity of vision and prediction of the communication process. The author suggests that the strategy is a behavior line that a speaker creates consciously and follows a certain goal. The characteristics of the strategy of evading a direct answer are given. It is considered that the communication strategy of evading a direct answer is realized through individual tactics. In particular, the examples of one of the tactics in this strategy – down-toning tactics – are quoted. The results of the analysis of the linguistic repertoire of communicative means of the tactics are represented. It is revealed that this strategy makes it possible to reduce the overall speaking annoyed conversation background, to distract an interlocutor’s attention, and gain them. Down-toning tactics can be represented by such lexical and grammatical means of the language as modal words, proper names; syntactic language means: introductory phrases and sentences, addressing. Keywords: direct answer evading, communication strategy, communication tactics, down-toning, communicative analysis | 1757 | ||||