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| 1 | This article considers the cognitive approach to the study of metaphors in poetic discourse, which plays a dominant role in contemporary linguistics. The task of this study is to reveal the influence of the context on the choice of metaphors in poetic texts, to describe the types of contexts and to prove the necessity of contextual analysis in the study of poetic discourse. The article describes the method of getting from linguistic metaphorical expressions to the conceptual metaphor in five steps proposed by Gerard Steen. This method suggests using contextual as well as cotextual information to fill in the gaps in comparative structures of source and target domains. The results of the research show that poetic metaphors are created by means of elaboration, extension and questioning of universal conventional models stored in long-term memory or with the help of combinations of those conventional conceptual metaphors. The interpretational potential of conceptual metaphors depends on the external context, as well as on elements within author’s discursive space. We came to a conclusion that cognitive operations involved into the production of metaphors depend on physical, social and cultural situations. The findings of this research also confirm the hypothesis by Z. Kövecses that the system of conceptual metaphors forms a specific type of context, that is a conceptual-cognitive one. Keywords: conceptual metaphor, cognitive poetics, discourse, contextuality, Sylvia Plath | 1530 | ||||