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| # | Search | Downloads | ||||
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| 1 | Introduction of the new integral class of sign – the iconic symbol, which combines the structure similarity with object and sense polysemy – is based on the grounds of the signs classification, proposed by C.S. Peirce. The specific character of the iconic symbol is studied and its main characteristics are revealed. | 1699 | ||||
| 2 | Differences of visual and verbal texts are revealed in the article. There is proposed an information model of perception and understanding of culture symbols. The authour dwells on peculiarities of understanding and interpretation of senses in visual medium and in verbal images. | 1755 | ||||




