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Theory-Methodological Particularities of the Image Researches // Tomsk State Pedagogical University Bulletin. 2006. Issue 2 (53). P. 68-75

Image is considered to be the product of the special activity on the creation or improvement of image, as the result of making purposeful professional efforts. Social-psychological image definition should take info account its double nature – social and psychological. Being the subject’s unit for the social group, image in definite sense is the unit of the given group for the given subject at the same time, as the image creation occurs in accordance with the deliberate and non-deliberate notions of the subject about the characteristics of the group, for which the image is being created. Image shouldn’t be considered only as the phenomenon of the individual’s mental life, but it is wrong to describe it exclusively as a display of the external factors regarding the individual, including an influence of the group. Image is the display of psyche work on the coordination of its own impulses with individual and group experience.