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SOCIAL ANXIETY IN THE SPHERE OF PSYCHOLOGICAL PROTECTIONS // Tomsk State Pedagogical University Bulletin. 2010. Issue 2 (92). P. 107-112

The article considers the problem of social anxiety among young people (students) in educational institution by studying the psychological protection mechanisms, which take part in conservation of homeostasis. Pilot research was implemented in the paradigm: psychological protections - adaptation or obstacle to self realization.

Keywords: social anxiety, social phobia, comorbid conditions, psychological protections, self realization

NON-STANDARD FORMS OF ADVERTISING EXPOSURE: MARKETING EFFECT // Tomsk State Pedagogical University Bulletin. 2015. Issue 5 (158). P. 63-68

The main strategic objective of advertising is to increase sales of a particular company. There is no doubt that the consumer knows about this problem and about the various methods of advertising impact. Some of these methods seem to be quite complex, and some clear and simple. The relevance of the study due to the fact that the effectiveness of traditional promotional tools, such as direct advertising and public relations, goes down each year. Marketers develop alternative ways of influencing consumer. This article discusses the non-standard forms of advertising and promotion: ambient marketing, product placement, creating intrigue in the advertising message, flashmobs and other.

Keywords: marketing tools to promote products and services, the efficiency of instruments of promotion, nonstandard forms of advertising promotion

ABOUT APPROACHES AND METHODS OF RESEARCH OF BODY AS VISUAL CHARACTER IN ADVERTISEMENT TEXT // Tomsk State Pedagogical University Bulletin. 2015. Issue 5 (158). P. 196-199

A “visual turn” in the culture defined prevailing of visual characters in advertisement discourse. The body of man becomes one of the often used visual signs in advertisement discourse. In the article approaches and methods of research of body are considered as visual character in an advertisement. As basic methods an interview and focus are distinguished is a group, and also semiotic, structural and method of discursive interpretation. By adequate philosophical approach in the study of body a phenomenological hermeneutics can come forward in an advertisement. The phenomenological approach allows to explain the perception of the consumer of media images. The use of the hermeneutic approach will allow you to create a holistic interpretation of the corporeal image in advertising and to reach the understanding of modern models of reality with its system of values.

Keywords: body, advertisement, visual sociology, phenomenological hermeneutics