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The role of motivational constituent in technical translation teaching of msc’s // Tomsk State Pedagogical University Bulletin. 2011. Issue 6 (108). P. 81-84

The article considers issues of designing the course of technical translation for MSc from the angle of its motivational constituent. Pedagogical and psychological aspects of senior year students (Masters) have been viewed. Types of exercises developed for the course in technical translation have been analyzed with motivational exercises to be stated as basic ones

Keywords: technical documentation translation, specialists of non-linguistic higher institution, motivation, motivating exercises, pedagogical and psychological aspects of senior year students, linguistic and professional competence

THE USAGE VARIETY OF LINGUISTIC MEANS IN NARRATIVE CONSTRUCTION OF RELATIVELY OPENED VERBAL TYPE // Tomsk State Pedagogical University Bulletin. 2012. Issue 10 (125). P. 21-24

The article examines the determined research layer concerning to the investigation of the invariant models in advertising discourse. The authors deal with the main steps of linguistic means usage of narrative constructions; analyse the choice of the narrative fi eld border lines. Also there are main characteristic of basic narrative constructions types, based on the interpreting praxis of the person existence experience in the social interaction system.

Keywords: advertising discourse, narrative construction, communicator, addresser, advertising article, invariant model of communicative interaction