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1 | The article treats ofthe formation of allusions in the process of cross-cuitural communication. The attention Is focused on some literary plots and characters of oriental civilization, which have become an integral part of English language and culture. | 1033 | ||||
2 | The article deals with the problem of understanding a lingual sign as a symbol and the semantic analysis of words representing symbols of iconic type, i.e. objects of particular admiration that are readily recognized by most people, the English iconic word ‘tea’ taken as an example. | 1022 | ||||
3 | The article treats the problem of the lingual representation of the category of comparison in English. The attention is focused on the nature of the comparison category and words belonging to different parts of speech which can be used for its representation within the framework of the corresponding functional-semantic field. | 1043 | ||||
4 | The article deals with the analysis of the core of the concept “baby” by means of studying different lexical means that describe a child during the first year of his life. The core of the concept “baby” consists of physical characteristics: small weight, diminutive height, specific age, weaning; physical-physiological characteristics: the ability to crawl, toddle, utter separate sounds and syllables and psychological ones: the ability to cry, scream and smile. | 1136 | ||||
5 | The article deals with the analysis of means of expressing the category of deviation in the English language. The consideration of this category is connected with significant research interest in classifing different kinds of deviation distinguished by many sciences including linguistics. Lexical means of expressing the deviation category are allocated and their semantics in various contexts is considered. Keywords: Deviation, category, norm, lexeme, semantics | 1048 | ||||
6 | The article deals with the use of proverbial and phraseological units. Although proverbs and phraseological units are lingual stereotypes originated in the course of long historical development, through their initial general semantics they can be easily adapted by means of transformations for designation of new objects and situations. Keywords: semantics, proverb, phraseological unit, stereotype, transformation, word-play | 1011 | ||||
7 | The category of deviation is expressed by some broad-meaning words with the root devia-. The semantics of the above-mentioned words may be made more specific by analyzing their contextual correlations with lingual units representing the concepts which are included in the field of deviation. These concepts form the hierarchical structure of the category of deviation, hyper-hyponym relations underlying this structure. Keywords: deviation, category, semantics, concept, lexeme | 905 | ||||
8 | The article deals with the use of proverbs in the texts of descriptive and communicative types. Some texts help to expose the primary intention which has been put into every proverb while others contribute to revealing the psychological condition of a person with the help of proverbs. Keywords: proverb, intention, speech situation, indicator, psychological condition | 1053 | ||||
9 | The article deals with the peculiar properties of the hierarchical system of comparison, including the specific functions of its components. The structure and semantics of comparative syntagmatic correlations as a means of fulfilling the above-mentioned functions have been analysed. Keywords: hierarchical system, general comparison, particular comparison, degrees of comparison, syntagmatic correlations | 934 | ||||
10 | The article deals with the mechanism of generating allusions as one of the means of human thought; the basis of this process is the use of the cultural potential of certain linguistic community. Keywords: precedent text, allusion, stereotype, linguistic community, associative relation | 1034 | ||||
11 | The article deals with the conjunctions as if/as though functioning as markers of intellectual being presence. The conjunctions in question can introduce utterances describing situations that are not true. Keywords: concept, game, counterfactual modality, assumption, the seeming | 931 | ||||
12 | The article deals with the deficiency category as an important constituent of the deviation category, its structure and the means of expressing the mental component as one of the parts of the given category. Keywords: category, deviation, deficiency, structure, mental component | 1017 | ||||
13 | The article discusses the use of English small size nouns in the construction with the preposition of. With the exception of the construction a bit of and the construction a whiff of to some degree, all of these words used both within the above-mentioned construction and outside of this construction are characterized by a low frequency of usage, which is conditioned by a wide selection of small size nouns to pick from. The small size nouns individually display very specific connections with the poles of the quantity scale ‘availability of substance lack of substance’. The article contains a list of the main members of the noun group under discussion, considering the currently central problem of their grammatical status, and poses some more problems which require further investigation. Keywords: noun, small quantity, small size, construction, polarity, grammaticalization | 817 | ||||
14 | The article deals with the peculiarities of expressing the category of ‘measure’ in Modern English, which possesses a large gamut of various measures and classifiers, e. g. container measures, group classifiers, mensural classifiers, etc. To gain a better insight into the systemic peculiarities of the conceptual category of ‘measure’ the revealed linguistic means have been gathered into certain groups, which form the structure of the functional-semantic field representing the category under discussion. The core of the field is formed by the terms of the metric system of measurements and the traditional units of measure used in English-speaking countries. Of special interest are evaluative (inaccurate and/ or unspecified) measures, representing the peripheral zones of the above-mentioned category. Keywords: category of measure, classifier, accurate measurement, traditional system of measures, evaluative measurement, functional-semantic field | 982 | ||||
15 | The article deals with the peculiarities of using an allusion as one of the means of expressing concepts. An allusion is defined as the mention of the name of a real person, literary character, or historical event which conjures up some extra meaning in new contexts. In accordance with the properties of the person, character, or event, one allusion can represent several concepts in their peripheral fields. The article describes the research data in this area with special emphasis on binary allusions which can be analyzed in discrete and syncretic aspects. Every member of the binary allusion, as a rule, is specifically related to one or another of the concepts, while the two members taken together demonstrate additional conceptual relations characteristic only of their binary usage. Keywords: concept, binary allusion, background knowledge, discreteness, syncretism | 736 | ||||
16 | One of the trends of the modern world community is the so-called “creative consumerism”. Handmade in America today is not just a hobby but the way to make money doing the things which bring pleasure. The authors of the article attempt to investigate the expression of the concept handmade in American English by means of studying the American cozy mystery fiction and determining the importance of this concept in the life of the American society. Cozy mysteries, also referred to simply as cozies, are a subgenre of crime fiction in which sex and violence are downplayed or treated humorously, and the crime and detection take place in a small, socially intimate community. Cozy mystery series frequently have a prominent thematic element introduced by the detective's job or hobby often connected with handmade. Keywords: creative consumerism, concept, leisure, handmade, handmakers, cozy mystery, American society | 765 | ||||
17 | The article deals with the peculiarities of using language quantifiers which express time measurements in Modern English. According to a widespread conception in the literature of linguistics and philosophy, space and time are deeply intertwined with each other, both in language and in underlying concepts. As both space and time can be measured the category of measure and its language representatives are inseparably connected with space-time system. To gain a better insight into the relations between time and measure the revealed language means have been gathered into certain groups, which form the structure of the functional-semantic field representing the category of time. The core of the field is represented by the metric system of time measurements and some traditional units used in Englishspeaking countries. The latter part of the core is rather small in number. Of special interest are inaccurate and unspecified measures, forming the peripheral zone of the functional-semantic field under discussion. Keywords: category of time, category of measure, time quantifier, unspecified measure, functional-semantic field | 752 | ||||
18 | The article presents one of the marginal genres of engineering discourse, the Missing Manual, in the aspect of its metaphorical organization. The results of the analysis have shown that a set of metaphors can be identified in the Missing Manual, namely: the anthropomorphic metaphors that are connected with the anthropocentric paradigm; time and space metaphors that are identified on the basis of semantic features as the humans and everything that surrounds them cannot exist outside of temporal and spatial coordinates; conceptual metaphors that are considered as theoretical constructs that differ in degree of abstraction. The special attention in the article is devoted to the anthropomorphic metaphors which represent various devices as possessing physical and mental abilities, personal attributes, parts of the body, etc. By the example of the Missing Manual it has been demonstrated that the necessity and importance of metaphors in the given text-type depend on two factors: pragmatic goal and functional stylistic status of the Missing Manual. The authors conclude that metaphors in the discussed genre perform two core functions, i.e. the function of gaining consumers’ affection and the function of exerting control over the formation of consumers’ notion of some devices which can have an impact on their decision-making. Keywords: engineering discourse, Missing Manual genre, functions of metaphors, anthropomorphic metaphor, metaphorical model | 811 | ||||
19 | The article deals with the peculiarities of some specific structures which are characterized by the abnormality of lexical and grammatical agreement. The given structures referred to as ‘semimarked ones’ are widely used in the English language and, among other things, for expressing space measurements. To gain a better insight into the relations between the categories of space and measure the above-mentioned structures were included into the peripheral zone of the functional-semantic field representing the measures of length. The core of the field includes the metric system units and some traditional ones used in English-speaking countries. The periphery is formed, mostly, by various means of language expressing inaccurate and unspecified measures. Keywords: category of space, category of measure, unspecified measure, semimarked structure, functionalsemantic field | 879 | ||||
20 | The article deals with the peculiarities of rhyming compounds which are usually used as a means of speech expressiveness, but don’t belong to the system of rhyming slang. Rhyming compounds represent the group of minor types of word-formation in Modern English. The members of the group are less important in comparison with the other ways of replenishing the English vocabulary, but they play an important role in the field of expressive means of language. The meaning of rhyming compounds is diverse and often unpredictable; they usually denote quantity or intensity. Rhyming compounds are formed by repetition of roots with some changes in the vowels or/and consonants. The system of the word-formation type in question is rather stable and tends to increase. Keywords: word-formation, rhyming compound, expressiveness, colloquial speech, language and culture | 917 | ||||
21 | The article deals with the peculiarities of the use of reverse comparison forms in Modern English. The category of adjectival comparison, constituted by three degrees and five forms, expresses the quantitative characteristic of the quality of a nounal referent. The synthetic forms of comparison in -er and -(e)st coexist with the analytical more/most-forms (direct comparison) on the one hand and the analytical forms effected by the auxiliaries less and least (reverse comparison) on the other. Linguists often point out the semantic and functional parallelism existing between the synthetic forms of comparison and the more/most-combinations while the less/least-combinations are regarded as completely opposite. But from grammatical point of view, the term ‘opposite meaning’ amounts to ascertaining the categorial equality of the forms compared. The basic form as the positive degree of comparison is quite often included in one and the same syntagmatic correlations with the other members of comparison scale. The reverse comparison forms are of lesser usage than the direct ones. Psychologically it is easier to follow the direct model of comparison based on the principle of addition than the reverse model based on the principle of subtraction, but in some cases the reverse comparison forms are indispensable. The reverse comparative and superlative forms can be found in syntagmatic correlations with the positive degree form and all the forms of direct comparison. The reverse comparison performs several significant functions. The most important of them are: subtraction of qualitative quantities without changing the nature of a quality, understatement as far as negative qualities are concerned, euphemistic usage, creating comic effect. Keywords: adjective, degrees of comparison, reverse comparison forms, syntagmatic correlations, comparative semantics, euphemisms | 1617 | ||||
22 | The article deals with the peculiarities of the use of euphemisms and dysphemisms belonging to the functionalsemantic field of death. Euphemisms became important bricks in the walls people have built to keep the dead from making them uncomfortable. The most fertile ground for euphemizing is one where open discussion of a topic is taboo. So it was with sex in the Victorian era, and so it became with death after World War II. Postwar advice books counseled parents to avoid talking about this subject with their children. Having done their best to avoid anything connected with the dying and dead, English-speaking communities replaced associated expressions considered too direct with soothing alternatives. The words ‘passed away’, or simply ‘passed’, and ‘gone’ are the most prevalent synonyms for ‘died’. Much has been written on the psychology of denying imminent death. Euphemisms clearly have an important role to play in this denial process. Growing interest in death and dying during recent decades, supported by several publications on the subject, suggests a certain willingness to face the topic squarely in print. This willingness, however, is not reflected in everyday discourse which can be proved by mass literature contexts. In addition to euphemisms there exist various dysphemisms and slang words. Like euphemisms, dysphemisms are motivated by fear and distaste, but also by hatred and contempt. Slang expressions and dysphemistic terms of insult or disrespect should be avoided in speech and teaching a language. Keywords: functional-semantic field, semantic vagueness, conceptual category, death, euphemism, dysphemism | 937 | ||||
23 | The immense interest in metaphor has resulted in the emergence of a massive literature on the subject. From this academic interest in metaphor, a growing interest in metonymy has emerged over recent years, resulting in the formation of an impressive body of research, almost entirely from a cognitive linguistics perspective. The new works on metonymy show a consensus around a number of claims: that metonymy, like metaphor, is a conceptual phenomenon; that metonymy, like metaphor, plays a central role in conceptualization and communication; and that metonymy and metaphor can be identified as distinct, though related, phenomena. Metonymy is not just a type of language but reflects a significant form of human cognition. Metonymy differs from metaphor by the number of domains. In metaphor, there are two conceptual domains, and one thing is understood in terms of another. On the other hand, metonymy involves only one conceptual domain, in that the connection between two things is within the same domain, or within the same domain matrix. There are many types of metonymy and the least investigated of them is the relation between the metric system units and the means of inaccurate measures which can be used alternatively to indicate the space measurements within the same domain. Keywords: measure, metonymic shift, space measurements, distance, conceptual domain | 841 | ||||
24 | Yiddish, the language of Ashkenazic Jews, arose about ten centuries ago as a result of contact with various dialects of Medieval German. Of all the Germanic languages, Yiddish looks least Germanic: it uses a Hebrew alphabet and is read from right to left, and its grammar and lexicon have undergone considerable influence not only from Hebrew and Aramaic, but also from various Slavic languages. Between 1890 and 1920 millions of Jews from Central and Eastern Europe boarded ships for America. They were fleeing the tragic events that shook the Old World. So Yiddish language and culture began its journey on a new continent. Los Angeles, Chicago, New York, and Philadelphia were among the cities where Yiddish theaters, newspapers, and book publishers thrived. A Yiddish vaudeville sprang up, featuring performers who could switch in the blink of an eye from dances and funny jokes to sentimental songs. The heart of the culture lay in New York, where Second Avenue acquired the nickname “the Yiddish Broadway.” Yiddish words were quick to enrich American English - words like bagel, bupkes, chutzpah, klutz, schlemiel, schlep, schmuck, tchotchke, etc. Many words and phrases from Yiddish you can encounter today in American books, magazines, newspapers; or hear on television or radio, in movies or nightclubs; or may overhear on the street in many cities in the United States. The borrowings from Yiddish include specific ethnic and religious terms, words of conversational speech, pejorative words and terms of Jewish cuisine. Keywords: Yiddish, borrowings, English, religious terms, words of conversational speech, pejorative words, Jewish cuisine terms | 917 | ||||
25 | The immense interest of the ordinary person in the latest scientific and technological breakthroughs generated a great number of instructional/reference books which are intended to present plain language guides for persons new to the topics covered. Most of the books are organized into series, such as The Complete Idiot’s Guide, For Dummies, Missing Manual. There are several series of For Dummies books. At first the series included only step-by-step instructions focused on computers and their software, laptops, Windows, Linux, virus protection, the Internet, blogging, etc. Later there appeared more general-interest titles, with topics as diverse as Advertising for Dummies, Small Business for Dummies, House Selling for Dummies, The Leadership Brain for Dummies, etc. There are also books focused on science and technology topics, e.g. Physics for Dummies, Trigonometry for Dummies, Telecom for Dummies, Research Methods in Psychology for Dummies, Nanotechnology for Dummies, etc. The language of these books is simple and direct, but at the same time most of the texts are loaded with various stylistic devices. Their function is to make the information not only beginner-friendly, but also interesting and entertaining. The authors use metaphors, hyperboles, allusions, etc. One of the effective stylistic devices is using questions. Addressing the reader, the author can make him or her feel more involved and active as an information receiver. Keywords: scientific popular literature, stylistic devices, question/answer form, instruction, expressivity | 1344 | ||||
26 | The article below attempts to define, organize and structure genre varieties of operating instruction. Technical instruction and user manual have been already described in traditional linguistic research. The current study has revealed that genre varieties of operating instruction include new ones that have appeared recently. These are MissingManual, ForDummies, and TheCompleteIdiot’sGuide. The appearance of new genre varieties is due to the rapid development of technical progress. The current research shows that the new genre varieties of operating instruction fall into subclasses. It has been established that the main differences between Missing Manual, For Dummies and The Complete Idiot’s Guide include the way of presenting information in the text, thematic scope and functional stylistics status of the above mentioned texts. The Complete Idiot’s Guide and For Dummies are characterized by emotiveness, the use of resources of expressiveness such as metaphor, allusion, antonomasia and other stylistics devices. The Missing Manual has a specialized field, while For Dummies and The Complete Idiot’s Guide tend to be multidisciplinary texts. Unlike technical, or operating, instructions belonging to scientific style, Missing Manual, For Dummies and The Complete Idiot’s Guide are hybrid mixed genres that combine elements of scientific, advertising and colloquial styles. Keywords: operating instruction, Missing Manual, For Dummies, The Complete Idiot’s Guide, genre variety, subclass | 803 |