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| 1 | Tourism in terms of communication theory is a special kind of communication, which can be called tourist communication. The positive and negative impacts of tourism on the development of rural territories discussed in this article depends on socio-cultural environment destinations and regions, their capabilities, tourist and recreational and natural ecological potential, as well as the overall development planning of the area. Other aspects of the socio-cultural impact of tourism are connected with the fact that in the process of tourist communication there is the formation of tourism development and socio- cultural space of the person as a tourist and a resident of rural areas, as the objects of tourist interest. The attitude of the participants of the tourist communication to the natural environment and cultural traditions, values, types of leisure lifestyle is changing. The reciprocal interconnections of the tourism and local population are considered on the example of tourist destinations of the Novosibirsk region. Keywords: Tourist communication, socio-cultural space of destinations, recreational potential of the area, territorial Planning, rural areas | 1473 | ||||