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| 1 | The formation of the market of educational services caused the emergence of the researches devoted to the process of formation of a market position of school as the general education organization and also a need of a research of marketing strategy of development of the school, which promotes its competitiveness increase. Marketing strategy of development of modern school as the educational organization includes definition of mission, innovative strategic objective, market focused position; research of the external and internal environment and realization of holistic marketing. Keywords: general education organization, modern school, strategic management, mission of school, marketing strategy, holistic marketing | 784 | ||||