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| 1 | The goal of research presented in the article is to follow the dynamics of change in the perceptions of business ethics among different generations of Russians. The respondents were 134 participants: representatives of older generations (45–79 years) and youth of Russia (19–25 years). As the primary research method is used survey method consisting in filling specially prepared questionnaire, in which is used the method of “Ethics of business interaction”. The work applied factor analysis by the principal component method, as a result of which we obtained 5 factors: “The focus on personal relationships”, “Business strategy”, “Presentation on head”, “The demonstration of personal characteristics in the process”, “Focus on the long-term future”. It's also found that between groups of young and adult respondents are significant differences in the factors “Focus on personal relationships”, “Business strategy”, “Presentation on the head”. Keywords: setting on business ethics, business ethics, inter-generation differences in business culture | 1502 | ||||
| 2 | The article demonstrates the results of a study which is aimed to identify the relationship between individual values and innovative attitudes. 380 Russian people acted as respondents in this research – representatives of young generation (till 25 years) and the adults (45 years are more senior). As the main research method was used a survey method, consisting in filling of specially prepared questionnaires in which the technique of measurement of individual values – PVQ-R and a technique “Self-assessment of the personality’s innovative qualities” were used. The study confirmed the hypothesis that the value of the personal safety hinders the adoption of innovations among adult respondents, and public safety, by contrast, stimulate the adoption of innovations. The younger generation values “Independence of thought”, “Stimulation”, “Achievement”, “Power: the dominance “ stimulate the adoption of innovations. Keywords: cultural values, values of individual level, innovation, innovative installation | 1246 | ||||