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| 1 | This article represents the metaphor as an object of research in cognitive linguistics. Language is a means of information processing and transfer, and metaphor is a universal cognitive reception of an assessment and explanation of the world. Being guided by our experience we express our opinion using words of certain semantics, the meaning of which vary depending on the context. According to the opinions on connection of semantics with reality we observe the language phenomenon of metaphors and its use as a means of transmitting emotions and feelings. At first we give the short information of a metaphor as stylistic phenomenon: definition, types, functions. In the XX century such direction as cognitive linguistic begins to develop. On its basis we analyze the metaphor as a means of expression of emotionality in language. The metaphor is considered as the capacity storing certain contents, in this case emotions. Emotions are classified as: liquids, temperature, movement, illness. Metaphor makes the speech more figurative and expressive. Keywords: metaphor, speech pattern, expressional coloring, usual metaphors, innovative metaphors, creative metaphors, emotion as a liquid in a capacity, metaphor-container | 1197 | ||||