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| 1 | Peculiarities of the organization of semantic and associative context of the concept «way» in N. Gumilev’s lyric poetry are represented in this paper. The paper concerns the communicative stylistic role of the text. The basic components of structure of the concept «way» and its connections with other key concepts are singled out. | 1717 | ||||
| 2 | The article relates to peculiarities of space organization in N.S. Gumilev poetic world picture. The content of this research points to one of the communicative stylistics trends on the basis of which the theory of textual associations is worked out. By means of intertextual associative-notional fields there were determined principal oppositions which present inside and outside space of the poet. | 1606 | ||||
| 3 | The article points to analysis of associative dominants types in lexical structure of N.S. Gumilyev poetic texts. The work relates to one of the trends of communicative stylistics of text, in the network of which a theory of notional text development is worked out. On basis of analysis of Gumilyev’s lyric poetry the main types of associative dominants, which are typical for lexical macrostructures of poet’s verses, have been revealed. Keywords: associative dominant, lexical macrostructure of text, circular, associatively exclusive structure | 1629 | ||||
| 4 | The article is devoted to the analysis of the concept memory in a comparative aspect of silver age poets’ writing such as N. S. Gumilyev and A. A. Akhmatova. The concept is analyzed on the basis of intertextual associativesemantic fields modeling that allow to identify different semantic aspects of the concept and individual author’s peculiarities of association. The result of research showed that common lexemes, that correspond to the usual meaning of the lexem memory, for poetic creativiy by A. A. Akhmatova and N. S. Gumilyev are the following areas of association: memory as a memory of anything (about love, about the events that happened earlier, about objects of the surrounding world, about time of action, etc.); memory as the total of the experience gained by the person or people; memory features. In the poetry of A. A. Akhmatova memory about the events of the past is painted emotionally due to sensual perception of the poetess. In her poems the relation of the concept memory with heart and soul becomes actual. In the poems by N. S. Gumilyev memory is connected not only with past time, but with future time too, with deep or archetypal memory, and it is of great importance for the poet, because it is the focus of experiences, thoughts, feelings, stimulating creative activity and correlates with knowledge. Keywords: concept, concepts nominate, poetic worldview, direction of association, associate text, intertextual sense-associative field | 1654 | ||||
| 5 | The article is dedicated to the analysis of the regulative potential of the precedent name in media discourse. This problem is relevant in modern linguistics and is studied in the framework of different directions. The article points to communicative stylistics of the text in the aspect of the regulative theory. Methods of actualizing the regulative function of the precedent name are described on the textual material of the corpus of modern newspapers of the Russian National Corpus. Mythonyms which are prominent regulatory means of attracting the attention of the addressee were analysed in the article. Thus, contexts analysis of a newspaper corpus mythonyms Zeus, Hera, Athena, Aphrodite, Prometheus showed that in case of realization of mythonyms only the nominative function its regulative potential might be due to the invariant perception of a precedent text that is stored in the cognitive basis of the addressee and which is determined by its presuppositions. The factors influencing the degree of precedent onym’s regulativity in newspaper journalism, for instance, the use of situation-based illustrative context, the appeal to the source, the use of figurative means and transformed statements have been defined. Situational contexts that direct the recipient to the mythological stories serve as the actualizing mean of the relevant background information, its presuppositions. Mythonym in such a context is a strong regulatory tool, as not only appeals to the cultural memory of the audience, but fills in gaps in the information thesaurus. It is established that the regulative potential of precedent onyms is due to the implementation of cultural, educational and operating functions of the newspaper. Keywords: precedent name, mythonym, text communicative stylistics, regulative potential, regulative function | 1648 | ||||
| 6 | Introduction. The article is devoted to the analysis of the associative potential of precedent texts in media discourse. The relevance of the analysis is due to the communicative-activity approach to the study of language, in line with which the precedent texts act as a means of communication of the author and the addressee, accumulating quantum of cultural information and stimulating the complex of associations in the mind of the addressee. The aim of the article is to precise the specificity of textual associations of precedent phrases in media discourse. Material and methods. The types of associative links of precedent texts are considered on the material of the texts of periodicals Komsomolskaya Pravda, Izvestia, Trud, as well as electronic information portals. The study was carried out in line with the associative course of the communicative stylistics of the text. Results and discussion. The analysis made it possible to reveal typical extralinguistic associations of precedent texts, among which are the name of the author, the title of the work, the name of the character. The associative field of the precedent text includes figurative, thematic, situational, cognitive associations, stimulated both by the precedent text itself and by the topic, the recipient text genre. The results of the study may be of interest in the implementation of such courses as Stylistics, Philological Analysis of the Text, Text Activity in Different Areas of Communication, etc. Conclusion. The analysis showed that the associative field, stimulated by the precedent text, contains a complex of linguistic and extralinguistic associations, which are important for understanding both the precedent utterance and the recipient text. The precedent text, as a rule, has associative support in the recipient text and is a means of organizing the cognitive activity of the reader. Keywords: precedent text, precedent phenomenon, communicative stylistics of the text, publicistic discourse, text associations | 1528 | ||||
| 7 | Introduction. The article deals with issues related to the understanding of the signs of Soviet culture in modern journalistic discourse. The features of the functioning of precedent ideologemes and precedent slogans of the Soviet era in the contexts of the National Corpus of the Russian language are analyzed. Ideologemes, introduced into modern journalistic contexts, act as precedent phenomena with reproducibility, super-personal character, axiology, and imagery. The goal is to analyze the specifics of the functioning of precedent phenomena of the Soviet era in modern publicistic discourse. Material and methods. The research is carried out on the basis of the material from the newspaper corpus of the Russian National Corpus. It considers about 260 contexts containing precedent ideologemes of the Soviet people and the working class, about 50 contexts including precedent slogans of the Soviet era. Taking into account the communicative-activity approach, the author analyzes the connotative and significative components of the meaning of precedent phenomena of the Soviet era. On the basis of textual associations included in the associative field of precedent phenomena, the features of their functioning in modern journalistic discourse are revealed, the conceptual, evaluative, figurative layers of their conceptual content are considered. The work used contextlogic, component, semantic and stylistic methods of analysis. Results and discussion. The analysis showed that the precedent phenomena of the Soviet era – ideologemes and slogans – are widely used in modern journalistic discourse. In journalistic contexts, the meaning of precedent ideologemes is being rethought due to the actualization of the evaluative and imaginative layers of their conceptual content. The article reveals the characteristics of the precedent ideologemes of the Soviet people and the working class, referring to both the nuclear and peripheral parts of their associative fields. Connotative semes in the meaning of the considered precedent ideologemes, formed by the context, contribute to the rethinking of their conceptual content. In modern journalism, the semantics of Soviet slogans is being transformed as a consequence of: 1) the actualization of the figurative meaning; 2) semantic devastation; 3) changing the target setting. Conclusion. The precedent phenomena of the Soviet era are used in modern journalistic texts both in a literal sense and in a figurative one, taking into account the rethinking of their semantics as conditioned by the contextual environment that creates connotation. The connotation is formed on the basis of the introduction of the precedent phenomenon into the context, which not only contributes to a change in the expressive-evaluative coloration, but also affects the significative component of the meaning of the precedent unit. At the same time, there is a semantic transformation of precedent phenomena that accumulate culturological information, the actualization of the evaluative and figurative layers of their conceptual content. In general, the precedent phenomena of the Soviet era contribute to the preservation of the style of Soviet journalism in the modern press and remain a significant factor in influencing the addressee, introducing political and ideological attitudes into their consciousness. Keywords: precedent text, precedent phenomenon, journalistic discourse, text associations, precendent ideologemes, precedent slogans | 1482 | ||||
| 8 | The article discusses the features of the communicative style of the text as a scientific direction of stylistic research, developed at Tomsk Pedagogical University under the guidance of Professor N. S. Bolotnova. Also, the features of the communicative stylistics of the text, its connection with related scientific disciplines are noted here, the directions of communicative stylistics are highlighted, its connection with cognitive-discursive studies is emphasized. Keywords: communicative style of text, theory of semantic development of text, theory of text associations, theory of regulativeness, N. S. Bolotnova | 1115 | ||||