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PRECEDENT WORLD AS A VARIETY OF MEDIA CONCEPT (AN EXAMPLE OF VLADIMIR VYSOTSKY’S PRECEDENT WORLD) // Tomsk State Pedagogical University Bulletin. 2016. Issue 3 (168). P. 29-32

The article discusses the phenomenon of the precedent world which is apprehended by the author as a special kind of media concept. This perception is due to a media revolution generated global change of the specifics of existence of different communication parameters, including precedential. By analyzing the elements of Vladimir Vysotsky’s precedent world, the researcher comes to a conclusion about the presence of basic properties of media concept in the precedent world, functioning in the media space, such as the life cycle and the world creating potential and just as every element of the precedent world is perceived as a means of implementing the semantic-axiological balance wheel law.

Keywords: precedential, precedent world, media discource, media concept, Vladimir Vysotsky

EVOLUTION OF THE PRECEDENT WORLD IN INTERNET-DISCOURCE AND THE SEMANTIC-AXIOLOGICAL BALANCE WHEEL LAW (AN EXAMPLE OF V. VYSOTSKY’S PRECEDENT WORLD) // Tomsk State Pedagogical University Bulletin. 2016. Issue 7 (172). P. 35-38

The article deals with the phenomenon of the precedent world, the elements of which are means of implementing the semantic-axiological balance wheel law. Balance wheel can start moving in the event of activation of specific catalysts such as: power of conceptual voltage of the concept; branching of vectors tree of its associative-semantic deployment, the ability of generating and generalization of meanings, axiological polyvalence. Analyzing each catalyst, the researcher describes the peculiarities of their functioning on the example of the use in the new media of one of the elements of Vladimir Vysotsky’s precedent world. Due to various interpretations of this element the precedent world expands, varies, unfolds – “live” in the field of media, supporting different axiological and substantive trends in contemporary public communication.

Keywords: precedential, precedent world, media discource, semantic-axiological balance wheel law, Vladimir Vysotsky

PRECEDENT WORLD AS A FACTOR OF EVOLUTION OF MEDIA DISCOURSE: JUSTIFICATION OF THE EXPERIMENTAL RESEARCH (AN EXAMPLE OF V. VYSOTSKY’S PRECEDENT WORLD) // Tomsk State Pedagogical University Bulletin. 2017. Issue 2 (179). P. 9-13

The article substantiates the relevance of the experimental study of the precedent world as a factor of evolution of media discource. As a precedent incentive regularly is performed by a creative person, as well as a precedent phenomena are the name of the author, the facts of his biography and, of course, texts, receiving precedential status in the secondary using. The author refers to the experiment, because the network space as a territory for linguistic experiments is used insufficiently actively. The purpose of the experiment is to trace the features of functioning of the Vladimir Vysotsky’s precedent world in modern media sphere through actualization of Vysotsky’s texts in the media community (in particular in the social networks). Pilot experiment held in social network Vkontakte showed that precedent’s world development provides multiplicity dialogical discursive reactions on the precedent texts. The experiment proved that precedent world of Vladimir Vysotsky is a part of the cognitive base of the members of the Harry Potter’s fans community. This fact allows the author to suppose that this precedent world is relevant not only to some highly specialized communities and subcultures in media environment but also in modern Russian media sphere as a whole, and because of the trends in a social network is known outside of the network space, can be developed in other environments, but the general direction of this development is reflected in the social networks as one of the places of existence of social consciousness.

Keywords: precedent world, media discource, pilot experiment, Vladimir Vysotsky