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IMPLEMENTATION OF DISCREDIT SPEECH STRATEGY IN HEADLINES OF BRITISH MASS MEDIA (DURING THE EU REFERENDUM CAMPAIGN) // Tomsk State Pedagogical University Bulletin. 2016. Issue 10 (175). P. 54-58

The article considers manipulation of mass audience with the help of discredit speech strategy, which is being used in headlines of British printed mass media by adversarial parties during the EU Referendum campaign. It gives a brief outline of the British mass media and their views on the forthcoming referendum. The article claims, that discredit strategy is implemented in the following speech tactics: accusation, offence, intimidation and derision. It also analyses communicative devices and linguistic means which are used in headlines by each of the adversarial parties in order to put into effect the mentioned above tactics and, as a result, to implement discredit speech strategy in the most effective way.

Keywords: speech strategy, speech tactic, communicative device, discredit strategy, mass media, newspaper headline, Brexit

PRAGMATIC MARKERS OF ENGLISH GASTRONOMIC DISCOURSE (IN THE CONTEXT OF COOKING SHOW) // Tomsk State Pedagogical University Bulletin. 2019. Issue 9 (206). P. 47-53

Introduction. The object of this research is the pragmatic functions of such discourse elements as pragmatic markers that are used in English gastronomic discourse, namely, in a TV and Internet cooking show. Material and methods. The material for this research is the cooking show videos of popular British chef Jamie Oliver, published on his official YouTube channel in 2018–2019. The methods of the research are discourse analysis, analysis of pragmatic markers and the method of linguistic description. Results and discussion. The introduction observes the concepts of “discourse” and “gastronomic discourse”, the features of the gastronomic discourse, its genre diversity, pragmatic potential of the TV and Internet cooking show. Various studies of linguists on the correlation of the terms “pragmatic marker” and “discourse marker” are reviewed. As the methodological basis of the research we chose Fraser’s classification of pragmatic markers. The classification of pragmatic markers revealed from the videos, its quantitative and qualitative analysis resulted in the establishment of pragmatic functions that different types of pragmatic markers perform in the discourse of the cooking show. Conclusion. It was concluded that: 1) the gastronomic discourse cooking show genre influences the formation of the gastronomic preferences of the audience; 2) pragmatic markers are necessary to indicate the speaker’s attitude to the utterance, as well as to facilitate the process of pragmatic conclusions; 3) due to pragmatic markers, the arsenal of language means involved in creating the required pragmatic effect of the cooking show is increased; 4) pragmatic markers of the discourse of the cooking show help keep the viewer’s attention and create the illusion of direct communication with the audience.

Keywords: pragmatic markers, discourse markers, gastronomic discourse, cooking show

REPRESENTATION OF THE CONCEPT SCIENCE IN THE STORY “ROADSIDE PICNIC” BY ARKADY AND BORIS STRUGATSKY // Tomsk State Pedagogical University Bulletin. 2021. Issue 4 (216). P. 91-99

Introduction. The article describes how the author’s individual concept SCIENCE is represented in a science fiction book “Roadside Picnic” written by Arkady and Boris Strugatsky. The introduction correlates the concepts of “linguocultural concept”, “literary concept” and “author’s individual concept”, substantiates the key role of the component «science» in expressing the essence of the science fiction genre, describes various methods of representing the linguocultural concept and the author’s individual concept, implemented in the literary text. Aim and objectives. The article aims at the representation of the author’s individual concept SCIENCE in a literary text belonging to science fiction discourse. Material and methods. The material for this research is the story “Roadside Picnic” written by Arkady and Boris Strugatsky in the genre of science fiction. The methodological basis of the research is represented by existing cultural linguistic approaches, according to which the linguocultural concept, transformed by the author in accordance with his/her own perception of reality, is represented by means of language in a literary text in the form of a literary (author’s individual) concept. The methodology for describing linguocultural concepts by Z. D. Popova and I. A. Sternin, which is used in this work, includes: etymological and definitional analysis of the concept name, identifying synonyms for the concept name, analysis of paremias and aphorisms, which include the name of the concept, associative experiment, frequency analysis, etc. To represent the linguocultural concept SCIENCE, general linguistic and specialized dictionaries of the Russian language were used. Results and discussion. As a result of the research we have built the structure of the content of the linguocultural concept of SCIENCE in the Russian language, including its conceptual and value parts; have represented the author’s individual concept of SCIENCE, verbalized in the literary text of the Strugatsky story and have carried out a comparative analysis of the content of the linguocultural concept of SCIENCE and the same-name author’s individual concept. Conclusion. It is concluded that the individual author’s concept SCIENCE, represented in the story “Roadside Picnic”, differs from the linguocultural concept SCIENCE in terms of the content of the nominative field: “work, occupation, profession» became the nuclear zone, and a new concept feature “objects of scientific research” appeared, bringing an additional meaning. The evaluative part of the author’s individual concept reflects the Strugatskys’ romantic, emotional view of science as the most important professional activity.

Keywords: linguocultural concept, literary concept, author’s individual concept, science fiction discourse, concept representation