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THE SPHERE OF CONCEPTS “FLORA AND FAUNA” AS THE COGNITIVE BASE OF SYMBOL FORMATION IN AUSTRALIAN AND NEW ZEALAND WORLD VIEWS // Tomsk State Pedagogical University Bulletin. 2016. Issue 11 (176). P. 66-71

This article discusses the issues of verbal representation of the regular mechanisms of symbol creation involving flora and fauna concepts. The research was done on the material of New Zealand and Australian varieties of the English language. The definition was given to the terms sphere of national symbols and sphere of flora and fauna concepts. The relations between the sphere of national symbols and the sphere of flora and fauna concepts were identified as partial intersection. Native flora and fauna concepts became a wide and essential cognitive base on which national symbols of Australia and New Zealand had been created. In both Australian and New Zealand worldviews the spheres of national symbols and flora and fauna concepts excessively overlap. National symbols were created as a result of mental processing the concepts of native Australian and New Zealand flora and fauna. The names of symbols in New Zealand English are mainly from the Polynesian language of Maori, and in Australian English national symbols have predominantly English names. The choice and nomination of national symbols reflect the difference in general cultural scenario of the New Zealand and Australian societies.

Keywords: sphere of flora and fauna concepts, sphere of national symbols, symbol, symbol creation, worldview, New Zealand English, Australian English

CHINESE PAROEMIAS IN MASS MEDIA OF THE RUSSIAN FAR EAST: COGNITIVE AND PRAGMATIC ASPECTS // Tomsk State Pedagogical University Bulletin. 2018. Issue 8 (197). P. 21-27

The article deals with the analysis of Chinese proverbs and sayings found in the periodicals of the Russian Far East. Geopolitical location of the Russian Far East and recent growth of trans-border contacts with neighboring Asian countries make considerable influence on people’s minds and people’s perception of life. This makes the research timely and appropriate. Methodology of the research is based on the interdisciplinary approach to the analysis of ethnic proverbs and sayings which circulate in a different culture or a different language. The authors provide cross-cultural analysis of Chinese proverbs and the ways of their presentation in the Russian mass media. The pragmatics of citation of a Chinese proverb/saying in the Russian discourse proved to be determined by intelligibility of the proverb/saying to Russian readers. In some cases authentic ethnic imagery of the Chinese proverb/saying is pragmatically preserved. It makes reference to the wisdom of the Chinese ancient civilization more evident, and serves as an effective way of reasoning in a newspaper article. Special attention is drawn to cultural factors influencing the form and the semantics of Chinese proverbs in the Russian discourse. Parables and myths which stand behind almost all Chinese proverbs and sayings are lost in the Russian discourse, and Chinese proverbs are sometimes substituted with a Russian analogue. The authors of the article describe functions and pragmatics of Chinese proverb usage in a new cultural environment. In mass media of the Russian Far East Chinese proverbs realize a wide range of functions, among which the most relevant are informative, argumentative, phatic and appellative functions. Implementation of the above mentioned functions depends on cross-cultural pragmatics.

Keywords: Chinese proverbs, functional paremiology, pragmatics of proverbs and sayings, mass media discourse, cross-cultural studies