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THE VERBALIZATION MEANS OF EVALUATION IN “STAR” INTERVIEW // Tomsk State Pedagogical University Bulletin. 2017. Issue 6 (183). P. 61-65

The article examines the role of explication of the evaluating attitude in the „star” interview. The evaluation category is an integral part of the linguistic view of the world. A man’s relation to the world and other people is the relation of active interaction with the world around and purposeful transformation of the world according to his values. The intentional features of “star” interview aimed at maximum disclosure of the interlocutor’s personality, as well as at the identification of his value conceptions are described in the work. The evaluation of the agent’s life experience and his social status form the basis for choosing value orientations – ideological, aesthetic, moral grounds for evaluating the world around. Therefore, it could be argued that the evaluation expresses the objective and subjective relation of the agent of speech to the designated one. The characteristic of structure and components of evaluation is given. The emotionalevaluative state of the agent requires special linguistic forms of his objectification. Examples of language verbalization of the evaluation in the “star” interview are given. The choice of the means depends on speaker’s interpretation of this or that fact and his evaluation of this or that object’s act. The research has shown that the modern language has a variety of phonetic, lexical, grammatical, phraseological means for adequate expression of the emotionally-valued relations to the agent of the utterance. As a rule, there is a close interaction of linguistic means of various levels.

Keywords: “star” interview, evaluation, structure of evaluation, components of evaluation, the emotionalevaluative replies, language verbalization of the evaluation

THE VERBALIZING MEANS OF POSITIVE SELF-PRESENTATION IN THE “STAR” INTERVIEW // Tomsk State Pedagogical University Bulletin. 2018. Issue 4 (193). P. 53-58

The paper is devoted to studying the communicative and pragmatic foundations of personality self-presentation and its significance in the process of communication. In modern society the intensification of communicative processes demands considerable resources from a person to govern the impression. The development of mass communications and political technologies increases the importance of governing the impression and constructing one’s own image that is not only a mean for various kinds of manipulation, but is a necessary element of self-realization for every person. Most researchers of self-presentation note the man’s aspiration to create a positive image is formed by tactics of emphasizing positive information. The implementation of the tactics in the “star” interview suggests the demonstration of positive characteristics, outstanding leadership skills, and the ability to overcome difficulties, the source of creative inspiration. The texts of the “star” interview are analyzed from the various ways of verbalizing the tactics of emphasizing positive information. The spectrum of lexical-semantic and syntactical means, conducive to positive selfpresentation of the public person is carefully analyzed. The practical value of the work is determined by the possibility to use its provisions and conclusions for preparing training courses and special seminars on communication, cognitive linguistics, pragmalinguistics, and image.

Keywords: communication, self-presentation, image, a positive image, the “star” interview, the tactics of emphasizing positive information