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1 | The author regards the rhetorical category of colloquality with the reference to the theory of different types of speech culture as the relevant feature of public speech of the representatives of the elite type of speech culture. The undertaking analysis is closely related to the modern processes in public verbal communication. The author reveals the specific character of the rhetorical colloquiality, the composition of its units (including a low colloquial speech and jargon) and their functions, determines the limits of the permissible deviation from the norm of communication within the given culture and the corresponding criteria of reference of the speaker to the representatives of the elite type of speech culture. | 1098 |