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| 1 | Introduction. The article offers a genre aspect of the study of regional media texts on the social group of the Russian society nominated “elderly people”. The aim of the study is to identify the lexical, pragmatic, stylistic originality of the texts of regional network media about an elderly person. Material and methods. The analysis methods used: semantic analysis of words and utterances, stylistic analysis of the utterance and text, communicative and pragmatic analysis. Research material: 86 texts posted on the websites of regional news agencies “Omsk Here” (43 texts) and “Super Omsk” (43 texts) in the period from July 11, 2017 to April 8, 2018. The selection of empirical material was carried out according to the criterion of the presence in them of the combination of “elderly person” and the token “pensioner”. The working hypothesis of the study was the assumption that the content of regional online media about an elderly person will be dominated by informational and analytical genres, as well as negative topics. Results and discussion. The results of the study confirmed the working hypothesis. A thematic, stylistic, pragmatic analysis of the texts of regional network media with the subject area “elderly people” revealed genre monotony and diffuseness (dominance of the genre notes with and without an analytical component), combining different genre features (information note, monitoring, interview, review); the shift of genre forms towards information structures; prevalence of official business style; lack of imaginative means of expression; weak individualization of the style (uniformity of the lexical composition; strengthening the negative effect of the effect of the type through the use of strategies of informing and emotionally evaluative type). The study also showed the dominance of the informational genre group, in particular the notes, in which the author’s desire to present an objective, supported by concrete facts view of an elderly person is realized. The genres of a note, a subject interview, a commentary on a regional media discourse about older people are “tied” to topics of health and criminal accidents, for which a syncretic functional style is used, combining the features of official business and journalistic styles. Conclusion. The combination of the two styles allows journalists to be as short, informative and accurate as possible (features of an official business style), but at the same time with a fair amount of emotion, clear and simple (features of a journalistic style) convey information to the general reader about an elderly person. Keywords: regional media discourse, speech influence, media text, elderly person | 1309 | ||||