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Dynamics of Russian publicistic picture of the world (Comparative analysis of heading complexes of the Tomsk newspapers of the 60-s of the XX century and 2007 of the XXI century) Yuliya Anatolevna Khomchenko. Tomsk State Pedagogical University Bulletin. 2024. Issue 2 (232). P. 138-145

The journalistic picture of the world is changing rapidly, reflecting the dynamics in the life of society. The purpose of this article is to identify the dynamics of the journalistic picture of the world using the example of headline complexes of various texts in Tomsk newspapers of the 60s of the XX century and 2007 of the XXI century. The research material is 150 header sets of texts from Tomsk newspapers of different themes, structure, genre features, and functions. The study was carried out on the material of the periodicals “Red Banner” (1962), “Young Leninist” (1965), “Pravda Ilyicha” (1962), “Tomsk News” (2007), “Tomsky Vestnik” (2007). A comparative and contrastive analysis of the titles in publications of Tomsk newspapers of different years and the use of semanticstylistic and contextual research methods make it possible to judge the dynamics of the journalistic picture of the world. The analysis showed that the titles of texts in Soviet-era newspapers were always associated with the propaganda of the party’s ideology. This reflected the communist pathos of all publications, regardless of the topic. The titles were examined in terms of their structure, genre features, themes and functions. First of all, the dynamics are observed in the topics of publications. The social system, social environment, ideology, and the needs of the audience cannot but influence the content and form of newspaper and journalistic texts, which is reflected in the titles. The changes are especially noticeable at the lexical level. In the past, ideologemes were actively used, the language of newspapers was standardized, normalized, and journalists used only literary vocabulary. Journalism in 2007 is full of occasional words, colloquialism, jargon, slang, etc. The dynamics are also noticeable at the functional level. In Soviet times, the main functions of headlines in newspaper texts were information and propaganda. The titles of the publications fully fulfilled their functions. The ideology of the Communist Party did not allow the others to be fully realized. They existed, but were poorly represented. Journalism at the beginning of the 21st century is characterized by the dominance of the advertising function. The 2007 header complexes contain a large number of elements indicating an advertising function. It is worth noting that the identification of the functions of heading complexes is directly related to the features of the journalistic style, such as information content, open evaluation, expressiveness, advertising and propaganda (in periodicals of the Soviet era).

Keywords: journalistic picture of the world, discourse, media discourse, heading complex, Tomsk press

Characteristics of Headline Complexes in an Era of Change: Typology and Functions of Article Headline Complexes in Tomsk Newspapers of the 1990s. Tomsk State Pedagogical University Bulletin. 2026. Issue 4 (246). P. 56-63

The 1990s saw major changes in the socio-political life of Russia. These changes also had a significant impact on the development of the media. Studying this process is relevant for identifying the dynamics of the journalistic worldview as a whole and analyzing its specific features in the regional press. The purpose of this article is to analyze headline sets in Tomsk newspapers of the 1990s and examine their typology and functions. The study analyzed 140 headline sets from two periodicals: Krasnoe Znamya and Tomskiy Vestnik for 1992 and 1993. The primary research methods were descriptive, comparative, contextual, and semantic-stylistic analysis. The article examines various perspectives on the definition of a headline and its functions. The works of I.R. Galperin, I.A. Syrov, E.A. Lazareva, O.P. Semenets, L.A. Mankova, and others were analyzed. Headlines were examined in terms of their structure, subject matter, and function. An analysis of the functional characteristics of the headline texts of Tomsk periodicals from the 1990s revealed that the propaganda function of Soviet-era headlines was replaced by an advertising function. Newspaper headlines were no longer intended to promote communist ideology, but their primary function became to influence and impact the addressee, engaging the reader in the text. The researchers identified informative, nominative, pragmatic, graphic-highlighting, and reference functions in newspapers of this period. These functions also underwent changes in connection with changes in the state structure and ideological direction. Structurally, headline sets of publications from the 1990s primarily consist of a masthead, a section, and a lead; subheadings are less common. A significant feature of Tomsk press article headlines is the appearance of colloquial, slangy language on newspaper pages. This is due to the abolition of censorship, the proclamation of freedom of speech, and the desire of authors to be closer to the people. From the simple construction and simple sentence in Soviet-era newspaper headlines, journalists moved to the use of rhetorical questions and exclamations, parcellation, puns, and the use of phraseological units, metonymy, and metaphors to further attract attention and influence the reader. This study is of interest for further exploration of the dynamics of journalistic worldviews using newspaper headline sets in the context of the era.

Keywords: headline complexes, Tomsk press of the 90s, regional press, functions of headline complexes, headline structure