WAYS OF REALIZATION INFLUENCING OF COMMUNICATIVE INSTALLATIONS IN MODERN EPISTOLARY THE TEXTS OF ADVERTISING CHARACTER
In clause the ways of realization influencing of communicative strategy in modern epistolary the texts of advertising character are investigated. The texts of commercial, political and social advertising having a format of the electronic or printed letters are analyzed. Is judged a high degree of pragmatical potential of the given sort of the texts, which makes their genre-stylistic feature.
Keywords: the communications, speech genre, pragmatical potential of the text, epistolary discurs, communicative installation, influencing communicative strategy of the text, influencing function of the text
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Issue: 4, 2009
Rubric: Linguistics
Pages: 107 — 111
Downloads: 1644