WAYS OF REALIZATION INFLUENCING OF COMMUNICATIVE INSTALLATIONS IN MODERN EPISTOLARY THE TEXTS OF ADVERTISING CHARACTER

Kuryanovich Anna Vladimirovna

Information About Author:

In clause the ways of realization influencing of communicative strategy in modern epistolary the texts of advertising character are investigated. The texts of commercial, political and social advertising having a format of the electronic or printed letters are analyzed. Is judged a high degree of pragmatical potential of the given sort of the texts, which makes their genre-stylistic feature.

Keywords: the communications, speech genre, pragmatical potential of the text, epistolary discurs, communicative installation, influencing communicative strategy of the text, influencing function of the text

References:

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Issue: 4, 2009

Rubric: Linguistics

Pages: 107 — 111

Downloads: 1148