SEMIOTIC MECHANISMS OF MODERN MANAGEMENT
Based on modifications of the cluster model and the information process model semiotic components of modern management are established. A comparison of specific technologies of modern management with the stages of the nonlinear dynamics of complex systems is carried out. Philosophical-anthropological perspective of the analysis actualized the concepts of “symbolic economics” by A. Toffler, “revolution in the symbolism” by A. N. Whitehead, the theory of semiosis by C. S. Peirce and the theory of conflict by R. Dahrendorf. Potentials of manipulating people’s dream and memory used in modern management, which requires adequate humanitarian expertise, are established.
Keywords: cluster model, a model of information processing, nonlinear dynamics, goal, purpose, attractors, modern management, the direction of semiotic processes
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Issue: 10, 2011
Series of issue: Issue 10
Rubric: Interdisciplinary Research in the Humanities
Pages: 209 — 215
Downloads: 1509