TOURISM DESTINATION BRANDING: ERRORS AND MAIN ASPECTS OF CREATION IN THE CLUSTER APPROACH OF TOURISM DEVELOPMENT

Chernyakina A.O.

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This article deals with the main aspects of tourism branding and the problem of its creation. Tourism territory branding which described in the article includes the cluster approach. The role and the characteristic of this approach is given here. There is also the general description of difficult moments in formation of Tomsk region brand as tourist destination.

Keywords: territory branding, tourism brand, cluster approach, image of destination, errors of destination branding

( 1.29 MB ) ( 716.33 kB )

Issue: 12, 2012

Pages: 47 — 52

Downloads: 1563