STEREOTYPIFICATION OF A WOMAN'S IMAGE IN GERMANY'S POLITICAL PRESS OF A PEACE TIME (ON THE EXAMPLE OF CREOLIZED TEXTS)
The article consideres the image of a woman in german political press of the peacetime. Certain gender stereotypesare established, namely cultural and socially constructed ideas, opinions about the qualities, attributes and norms of behavior in female political poster and advertisements – creolized texts where considerable information about the gender factor, along with verbal means is transmitted by iconic means.
Keywords: functions of stereotypes, gender stereotypes, political communication, creolized text
References:
1. Anisimova E. E. Text Linguistics and Intercultural Communication. Moscow, 2003. 124 p. (in Russian).
2. Variyasova E. V. Gender factor infl uence on assosiation behavior of advertising communication participants. Tomsk State Pedagogical University Bulletin, 2012, no. 10, pp. 151–153 (in Russian).
3. Sorokin Yu. A., Tarasov E. F. Creolized texts and their communicative function. Moscow, Nauka Publ., 1990. 227 p. (in Russian).
4. Sheigal E. I. Euphemism and irony in political text. Philology. Krasnodar, KubGU Publ., 1997, no. 11, pp. 47–49 (in Russian).
5. Voroshilov M. B. Political Linguistics. Vol. 20. Ekaterinburg, 2006. 220 p. (in Russian).
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Issue: 7, 2014
Series of issue: Issue 7
Rubric: APPLIED RESEARCH: EXPERIENCES, APPROACHES AND CONTROVERSIAL SOLUTIONS
Pages: 126 — 129
Downloads: 1331