LEXICAL CHARACTERISTICS OF TELEVISION HISTORICAL-INFORMATIVE DISCOURSE ON THE EXAMPLE OF TVPROGRAM “NAMEDNI” BY LEONID PARFENOV (NTV)
The article examines specific lexical characteristics of television language of science popularization of historical knowledge within the discursive space of TV-program “Namedni” by Leonid Parfenov. In the spotlight there are lexical units belonging to different functional styles of speech: from official business terminology to slang words, which serve, on the one hand, for shocking the audience and emotional prezentation of the channel and the journalist, and, on the other hand, for attraction maximum audience attention. The author of the article focuses on dependence of the language of modern television programs from contemporary market economy, for example the term “raiting”. Every element of this lexical unit was examined in the way of its functions in the journalists’ text.
Keywords: synonymy, precedent texts, lexical units
References:
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Issue: 9, 2014
Series of issue: Issue 9
Rubric: ACTUAL PROBLEMS OF RUSSIAN STUDIES
Pages: 20 — 23
Downloads: 1420